A campaign featuring the plush toy brand “mojojojo” and Lawson will begin on September 29, 2026.

The campaign will feature a wide range of merchandise, from in-store sales to pre-orders, centered around an original charm that customers can receive when they purchase two eligible snacks.

mojojojo × Lawson Event Overview

A campaign featuring the plush toy brand “mojojojo” and Lawson will begin on September 29, 2026. mojojojo is a plush toy and lifestyle goods brand created by plush toy artist Ayumi Ozaki.

The campaign will feature six initiatives: original charms available with the purchase of eligible snacks, a quote-sharing campaign, milk-candy gifts in milk carton-shaped packaging, in-store sales of limited-edition merchandise, pre-orders exclusive to @Loppi and HMV, and “Lawson Print” services available at in-store multifunction copiers. The quote-sharing campaign will also begin on September 29.

*Dates, release dates, specifications, and end of sales are subject to change
*Available at Lawson stores nationwide (excluding select stores, Natural Lawson, Lawson Store 100, and L-Minimart)

mojojojo × Lawson Original Charms

Purchase any two eligible Ezaki Glico snacks to receive one original charm. There are four designs in total, and you can choose your own. This offer is available on a first-come, first-served basis and in limited quantities; it will end once all prizes are gone.

Here’s how to claim your items:

Eligible products include 11 confectionery items from Ezaki Glico. You can mix and match as you like—even purchasing two of the same item is fine.

*Offer ends when promotional items run out, as quantities are limited and available on a first-come, first-served basis
*Some items may not be available at certain stores
*Store staff may hand out the promotional item at the register upon purchase of eligible products

mojojojo × Lawson Original Gift

A limited-quantity gift set, featuring milk candy and an original pin badge inside packaging shaped like a milk carton, will also be available. The packaging comes in two designs: a bird (pink) and a rabbit (blue).

* The online sales details page is scheduled to go live on September 29 at 10:00 AM
*Not available at Natural Lawson, Lawson Store 100, or L-Minimart
*Since product delivery times vary by store, the start time of sales may vary slightly

mojojojo × Lawson In-Store Merchandise

In-store sales of limited-edition merchandise will also begin sequentially starting September 29. All items will be sold in the comic book section.

Eco-Bags

Available in two colors: white and yellow.

Pukkuru Stickers

A set of 1 design featuring stickers with a three-dimensional look.

Mascot Keychains

There are 4 types in total: Bird, Bear, Dog, and Cat.

*Release dates vary by region: September 30 in Hokkaido, Kyushu, the Chugoku region, Ehime, and the Tago-machi Store (Aomori); October 1 at the Gotsu Keikawa Store (Shimane) and the Uchiko-Ikazaki Interchange Store (Ehime) on October 1
*Available only at select stores; sales will end once stock runs out
*Also available for purchase via @Loppi

mojojojo × Lawson Pre-order Sale

Merchandise exclusive to @Loppi and HMV is available for pre-order. Pre-orders begin at 10:00 AM on September 29, and items will be available for pickup on February 18, 2027.

Mascot Keychains (Exclusive to @Loppi and HMV)

There are four designs in total: one featuring a milk carton on the character’s head and another with whipped cream on top.

Die-Cut Cushions

These cushions are shaped like milk cartons and come in two designs: a bird and a cat.

Drawstring Pouches

These drawstring pouches are tailored to fit the shape of a face and come in two designs: a bird and a cat.

Gacha Character Pouch

A set consisting of a PVC pouch and an acrylic keychain, available in two designs: A and B.

In addition, you can pre-order the same eco-bags, Pukkuru stickers, and mascot keychains available in stores.

*Orders may close even during the order period
*Reservations open at 10:00 AM on the day, but times may vary
* Products can only be picked up at the store where the order was placed
*Some stores, Ministop Loppi, Lawson Store 100, and L-Minimart do not accept orders
*@Loppi offers free shipping for orders totaling 2,500 yen (tax included) or more per shopping cart

mojojojo × Lawson’s Lawson Print

Original stickers will be available for purchase via Lawson Print, which can be used at in-store multi-function copiers. The sales period runs from September 29 to December 28.

*Product detail pages will be published on the day of sale

mojojojo × Lawson FAQs

How do I get an original charm?

Take two eligible Ezaki Glico snacks and one charm of your choice to the register to receive it. You can mix and match as you like, but you can only receive one of each type per person per store purchase, up to one of each type, for a total of 4 charms.

How long does the campaign last?

Charms are available from 7:00 AM on September 29, 2026, through October 12. Lawson Print is available through December 28, and pre-orders are accepted until 11:30 PM on November 2.

Can I buy the merchandise at Lawson stores nationwide?

In-store sales are limited to select locations and are available in limited quantities; the promotion ends when supplies run out. Depending on the region, sales may begin on September 30 or October 1.

Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

©mojojojo