A collaboration between JR Central’s “Oshi-Tabi” campaign and “Sumikko Gurashi”—the wildly popular character series created by San-X, known for its charmingly slightly negative and surreal world—will begin on November 2, 2026.
In addition to AR photo frames and original smartphone wallpapers that can be enjoyed aboard the Tokaido Shinkansen, passengers will receive acrylic mini charms as a boarding bonus and have the chance to win mini tote bags through a raffle.
・The event runs from November 2, 2026, to January 31, 2027
・Passengers can receive a total of 6 types of AR photo frames and smartphone wallpapers onboard the Tokaido Shinkansen
・Acrylic mini charms, available as a boarding bonus, can be redeemed at stores in Tokyo Station and Osaka Umeda
・50 winners will be selected by lottery to receive an original mini tote bag
Sumikko Gurashi × JR Tokai “Oshi-Tabi” Event Overview
JR Tokai is launching a collaboration called “Oshi-Tabi” that lets you enjoy a trip on the Tokaido Shinkansen with the Sumikko characters. By participating in content available exclusively on board, you’ll receive benefits such as AR photo frames, wallpapers, onboard perks, and the chance to enter a raffle.
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| Event Dates | November 2, 2026 – January 31, 2027 |
|---|---|
| Details | AR photo frames and smartphone wallpapers available exclusively on board the Tokaido Shinkansen Ride perk: Acrylic mini charm Prize draw: Original mini tote bag |
| How to Participate | Access the campaign website while aboard the Tokaido Shinkansen |
| Official Website | “Oshi Tabi” Special Page |
| Official X | @oshitabi_update |
Sumikko Gurashi × JR Tokai “Oshi Tabi” Onboard Content
If you ride the Tokaido Shinkansen and access the campaign site, you can collect all 6 types of AR photo frames in a single trip. When you collect an AR photo frame, you’ll also receive an original smartphone wallpaper (1 design) as a gift.
AR Photo Frame 1
AR Photo Frame 2
AR Photo Frame 3
AR Photo Frame 4
AR Photo Frame 5
AR Photo Frame 6
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| STEP 1 | Visit the campaign website |
|---|---|
| STEP 2 | Turn on location services, measure your speed, and answer the survey |
| STEP 3 | Get an AR photo frame and original smartphone wallpaper |
| STEP 4 | Take a photo using the AR photo frame |
*Account registration (free) is required; limited to one account per person.
*AR photo frames can be used until 11:59 PM on the day after your ride. On the final day (January 31) only, they are available until 11:59 PM on that day.
*Wallpapers can be downloaded until 11:59 PM on January 31, 2027. Sharing on social media is prohibited.
* Access may not be available on certain sections, such as between Tokyo Station and Shin-Yokohama Station, if the train does not reach a certain speed.
* Location information may not be obtained when using in-app browsers on apps such as LINE, X, and Instagram.
* Images are for illustrative purposes only.
Sumikko Gurashi × JR Tokai “Oshi-Tabi” Ride Benefits
Participants in the onboard content will receive one random acrylic mini charm (6 varieties total) as a gift. Obtain your boarding pass and show the redemption screen to staff at the redemption location.
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| Tokyo | Rilakkuma Store & Sumikko Gurashi Shop Tokyo Station Branch |
|---|---|
| Osaka | Rilakkuma Store Osaka Umeda Branch |
*The boarding pass is valid until 11:59 PM on the day after it is issued. On the final day (January 31), it is valid only on that day.
* You can obtain a boarding certificate only once per day, and redemption is limited to once per person per day. Redemption by a proxy is not permitted.
* Screenshots cannot be used for redemption. Please present the redemption screen while connected to the internet.
*The promotion ends when supplies run out. Redemption is not available on days the facility is closed.
Sumikko Gurashi × JR Tokai “Favorite Character Trip” Prize Drawing
After participating in the in-train content, you can enter the prize drawing from the content’s top page. Fifty winners will be selected by lottery to receive an original mini tote bag, and results will be announced immediately.
©2026 San-X Co., Ltd. All Rights Reserved.
*You may enter the drawing once per day, as many times as you like during the campaign period. Each person may win only once.
*Prizes are scheduled to be shipped starting in mid-February 2027; shipping is limited to within Japan.
*You will be required to provide personal information after winning.
Sumikko Gurashi × JR Tokai “Oshi-Tabi” Frequently Asked Questions
When is the campaign period?
November 2, 2026 – January 31, 2027.
How do I participate?
Ride the Tokaido Shinkansen, access the campaign website on your smartphone, turn on location services, and complete the speed measurement and survey. Account registration (free) is required.
Where can I get the ride reward?
Present your proof of travel at the Rilakkuma Store & Sumikko Gurashi Shop at Tokyo Station or the Rilakkuma Store in Osaka Umeda to receive one random acrylic mini charm (6 varieties total). Redemption is limited to once per person per day.
What are the prizes for the raffle?
The prize is an original mini tote bag, which will be awarded to 50 winners selected by raffle. You can enter the raffle once per person per day, and results are announced on the spot.
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Please check the official website for details.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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