Sanrio has launched the “Sanrio Sticker Swap Series” to make swapping stickers even more fun!
Starting November 13, 2026, a total of six items—including the “Hello Kitty Faux Fur Sticker Binder,” glittery stickers, and mini sticker album keychains—will be available at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop.
・A total of 6 items will be available, including binders, stickers, storage cases, and keychains
・Prices range from 594 yen to 4,994 yen (tax included)
・Immediately after the release, purchase limits will be in effect at both physical stores and online shops
・The Sanrio Hello Stage LUCUA South store will begin sales on November 24, coinciding with its grand opening
Details on the “Sanrio Sticker Exchange Series”
Sanrio has launched the “Sanrio Sticker Exchange Series” to make exchanging stickers even more fun! A total of six items—including binders, stickers, storage cases, and keychains—are available to suit various scenarios, such as collecting, organizing, and carrying your stickers.
© 2026 SANRIO CO., LTD.Hello Kitty Faux Fur Sticker Binder
The “Hello Kitty Faux Fur Sticker Binder” is an A7-sized binder designed for collecting your favorite stickers. It features a face-shaped design made of faux fur and comes with a convenient strap for carrying.
The sticker sheet is made of clear material that allows you to stick and peel off the stickers.
© 2026 SANRIO CO., LTD.Sticker Binder (5 Varieties Total)
The “Sticker Binder” is an A6-sized sticker binder featuring character-themed designs, available in all 5 varieties: My Melody, Pompompurin, Cinnamoroll, Kuromi, and Hangyodon. The clear refills are designed to be peelable and reusable. The spine features a hole for attaching a strap or other accessories.
© 2026 SANRIO CO., LTD.Stickers (6 varieties total)
The “Stickers” feature a sparkling, gem-like finish achieved through the use of rhinestones, foil, and aurora effects. They are available in 6 varieties.
© 2026 SANRIO CO., LTD.Sticker Sheet Set
The “Sticker Sheet Set” includes 10 sticker sheets that fit into the “Sticker Binder” (A6 size), which is being released simultaneously, along with one case featuring a zipper pocket. The case can be used to store partially used stickers and other items.
© 2026 SANRIO CO., LTD.Case & Sticker Set
The “Case & Sticker Set” is a special set packed with stickers in a variety of designs and materials, all stored in a storage case. The case features a sliding mechanism that makes it easy to retrieve items from the bottom compartment.
© 2026 SANRIO CO., LTD.Mini Sticker Book Keychain (8 Varieties Total)
The “Mini Sticker Book Keychain” is a keychain designed to look just like a miniature version of a sticker book and its stickers. It comes in a total of 8 varieties: Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, Hangyodon, Sugar Bunnies, and Usahana.
You can store your own stickers in the mini sticker book. The sticker-style charms are clear and plump, with a semi-3D design, and the raised portions feature glitter.
© 2026 SANRIO CO., LTD.
© 2026 SANRIO CO., LTD.Lineup and Prices
The lineup for the “Sanrio Sticker Swap Series” is as follows. All prices include tax.
| Product Name | Variety | Price |
|---|---|---|
| Hello Kitty Faux Fur Sticker Binder | 1 variety | 2,970 yen |
| Sticker Binder | 5 varieties total | 1,980 yen each |
| Stickers | 6 varieties total | 880 yen each |
| Sticker Sheet Set | 1 type | 594 yen |
| Case & Sticker Set | 1 type | 4,994 yen |
| Mini Sticker Book Keychain | 8 varieties total | 1,298 yen each |
Regarding Purchase Limits
Immediately after the release, purchase limits will be enforced both in-store and at the Sanrio Online Shop. These limits apply to the number of items per customer, and the periods and limits for each sales channel are as follows.
| Sanrio Directly Operated Stores and Sanrio Corners in Department Stores | November 13–November 15 Up to 1 item per character per customer |
|---|---|
| Sanrio Online Shop | November 13–November 19 Up to 2 items per character |
On the first day of sale, some stores will implement counter sales to alleviate crowding. At stores with counter-only sales, you will not be able to pick up and select items.
During the period when purchase limits are in effect, we will not accept reservations in-store or by phone. Additionally, you cannot combine purchases for multiple people at once or rejoin the line. Since purchase limits are subject to change without notice, please check the official website for the latest information.
The “Sanrio Sticker Exchange Series” goes on sale November 13!
© 2026 SANRIO CO., LTD.| Release Date | November 13, 2026 |
|---|---|
| Where to Buy | Sanrio-operated stores, Sanrio corners in department stores, and other locations Sanrio Online Shop |
| Official Website | Sanrio Official Website |
Sales on the Sanrio Online Shop will begin at 10:00 a.m. on November 13. At Sanrio Hello Stage LUCUA South (Osaka), sales will begin at the grand opening on November 24.
Please note that these items will not be available at certain stores (including the MR. MEN LITTLE MISS MARKET Harajuku store), outlet stores, or Sanrio Café locations.
Frequently Asked Questions About the “Sanrio Sticker Exchange Series”
When is the release date for the Sanrio Sticker Exchange Series?
It will be released on November 13, 2026. Sales will begin at 10:00 a.m. on the same day at the Sanrio Online Shop.
Where can I buy the Sanrio Sticker Exchange Series?
It will be sold at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop. It is not available at some stores, outlet stores, or Sanrio Café locations.
Is there a purchase limit for the Sanrio Sticker Exchange Series?
In-store, a purchase limit of one item per character will be in effect from November 13 through November 15. On the Sanrio Online Shop, a purchase limit of two items per character will be in effect from November 13 through November 19.
What are the prices for the Sanrio Sticker Exchange Series?
Prices range from 594 yen for the “Sticker Sheet Set” to 4,994 yen for the “Case & Sticker Set” (all prices include tax).
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© 2026 SANRIO CO., LTD.
