CATEGORY Sanrio

Pop-up Store

HELLO KITTY’S SWEETS MARKET Opens in 3 Cities Starting September 18!

Sanrio’s large-scale shopping event, “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-,” will be held at the Daimaru Umeda Store starting September 18, 2026, at the Tobu Department Store Ikebukuro Branch starting October 22, and and at the Daimaru Sapporo Store starting November 18.
The lineup will feature over 2,000 items, centered on event-exclusive merchandise featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, and Lullaby Lovables dressed in chocolate-colored outfits.

News

Pom Pom Purin 30th Anniversary × ANNA SUI Collaboration Items Launch on September 16!

Collaboration items with “ANNA SUI” celebrating Pom Pom Purin’s 30th anniversary will go on sale starting Wednesday, September 16, 2026, at department stores nationwide and the Queepo online shop!
Featuring a dapper Purin dressed in a formal cape and top hat as the star of the collection, the lineup includes three types of bags—a drawstring tote bag, a pleated shoulder bag, and a mini shoulder bag—as well as a face-shaped pouch charm and iPhone cases.

Lottery / Prizes / Gacha

Sanrio Nakayoshi Charm Aurora MIX 2 Capsule Toy—On Sale in December!

Takara Tomy Arts’ capsule toy “Sanrio Characters Best Friends Charms Aurora MIX 2” is scheduled for release in December 2026. This is the second installment of the glossy, plump “Best Friends” pair charms, featuring Hello Kitty & Charmy Kitty, Cinnamoroll & Milk, Pocchacco & P-Chan, and Sugar Bunnies in both Clear and Aurora Clear versions—a total of 8 varieties available for 400 yen (tax included) per play.

Lottery / Prizes / Gacha

Sanrio Characters “Connecting Candy Charms” Coming in September!

Takara Tomy Arts’ capsule toy series, “Sanrio Characters: Connecting Candy Charms,” will go on sale at capsule toy vending machine locations nationwide starting the week of September 14, 2026. These translucent, candy-shaped charms come in five designs—Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin—and cost 300 yen (tax included) per play. They feature a lobster clasp that allows you to link multiple charms together vertically.

Lottery / Prizes / Gacha

Sanrio “Mejirushi” Accessories: Halloween Collection Coming the Second Week of September!

Sanrio Characters’ capsule toy series “Halloween Marker Accessories!” will be released in stages starting in the second week of September 2026. The lineup features a total of six varieties, including Hello Kitty and Kuromi in Halloween costumes, and each play costs 300 yen (tax included)!

Lottery / Prizes / Gacha

Sanrio Characters: “Tokimeki Frill” Mascots Coming in October!

“Sanrio Characters: Heart-Fluttering Frill Mascots”—featuring Sanrio characters dressed up in ribbon-and-frill outfits—will be available in Gashapon machines starting in October 2026. Priced at 300 yen (tax included) per play, the lineup features all five characters: Hello Kitty, My Melody, My Sweet Piano, Charmy Kitty, and Marron Cream. These mascots come with ball chains and feature pearl-coated accents on some parts.

News

Sanrio’s “Autumn Apple” Design Series Launches on September 9!

Sanrio’s original “Autumn Apple Design Series” will go on sale starting Wednesday, September 9, 2026, at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop! The lineup features 10 items adorned with apple motifs and a red checkered pattern, including a Hello Kitty plush (3,696 yen), mascot holders (6 varieties / 2,497 yen each), Secret Mirror Keychains (8 varieties / 880 yen), among others. Purchase limits will be in effect.

Pop-up Store

Sergeant Keroro × Sanrio Pop-Up Store Opens in 3 Cities Starting September 11!

A “Sergeant Keroro” × “Sanrio Characters” pop-up store will kick off on Friday, September 11, 2026, at the Ekimaru à la Mode store near the West Exit of JR Kyoto Station, and will then tour to the event space in front of the South Ticket Gate at JR Ikebukuro Station in Espal Sendai for additional stops!
Merchandise such as approximately 10 cm tall squishy plush mascots, acrylic keychains, embroidered pin badges, and tote bags will be available. In-store purchase incentives will also be offered: a message card with every purchase of 3,000 yen or more (tax included), and a paper shopping bag with every purchase of 5,000 yen or more (tax included).

Merchandise

Sanrio × Poppin’ Cider Captoy to Go on Sale at Don Quijote on September 18!

As a new line of Plus One’s carbonated beverage “Poppin’ Cider,” “Poppin’ Cider Cap Toy (Sanrio Characters, Cozy Time),” created in collaboration with Sanrio Characters, will go on sale at Don Quijote stores nationwide starting September 18, 2026. Inspired by traditional Japanese public bathhouses, the product features six different types of cap toys—Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and Pochacco—each nestled in a pink bath tub, and they are included randomly.

Fashion

Lappy × Sanrio Characters Merchandise Hits Shimamura on September 5!

Collaboration merchandise featuring TBS’s “Ravit!” official character “Lappy” and “Sanrio Characters” will go on sale starting Saturday, September 5, 2026, at Shimamura stores nationwide and on Shimamura Park (online store)! The lineup features a wide variety of everyday items—including shopping bags, tissue pouches, storage boxes, and headband charms—featuring Lappy alongside Hello Kitty, Kuromi, Hangyodon, Pompompurin, Pocchacco, and Cinnamoroll.

Convenience Store

Pom Pom Purin × 7-Eleven Collaboration Campaign Starts Gradually Beginning September 8!

A collaboration between Sanrio’s popular character “Pompompurin” and 7-Eleven will launch sequentially at 7-Eleven stores nationwide starting September 8, 2026. In addition to the release of three original sweets, there will also be a campaign where customers can receive limited-edition merchandise with the purchase of eligible items!

Lottery / Prizes / Gacha

Sanrio “Love Letter for You” Prizes Will Be Available Starting the First Week of September!

Prizes featuring E-Cor Prize’s original art, “Sanrio Characters: Love Letter for You,” will begin appearing sequentially at amusement facilities nationwide starting the first week of September 2026. Featuring a design of the characters in matching sailor uniforms holding love letters, the lineup includes a total of nine items: Big Doll, Doll, Mascot, Face Mascot, Mini Caramel Pouch, and a two-tier tote bag with an insulated pocket.