CATEGORY Sanrio

Merchandise

Sanrio × Poppin’ Cider Captoy to Go on Sale at Don Quijote on September 18!

As a new line of Plus One’s carbonated beverage “Poppin’ Cider,” “Poppin’ Cider Cap Toy (Sanrio Characters, Cozy Time),” created in collaboration with Sanrio Characters, will go on sale at Don Quijote stores nationwide starting September 18, 2026. Inspired by traditional Japanese public bathhouses, the product features six different types of cap toys—Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, and Pochacco—each nestled in a pink bath tub, and they are included randomly.

Fashion

Lappy × Sanrio Characters Merchandise Hits Shimamura on September 5!

Collaboration merchandise featuring TBS’s “Ravit!” official character “Lappy” and “Sanrio Characters” will go on sale starting Saturday, September 5, 2026, at Shimamura stores nationwide and on Shimamura Park (online store)! The lineup features a wide variety of everyday items—including shopping bags, tissue pouches, storage boxes, and headband charms—featuring Lappy alongside Hello Kitty, Kuromi, Hangyodon, Pompompurin, Pocchacco, and Cinnamoroll.

Convenience Store

Pom Pom Purin × 7-Eleven Collaboration Campaign Starts Gradually Beginning September 8!

A collaboration between Sanrio’s popular character “Pompompurin” and 7-Eleven will launch sequentially at 7-Eleven stores nationwide starting September 8, 2026. In addition to the release of three original sweets, there will also be a campaign where customers can receive limited-edition merchandise with the purchase of eligible items!

Lottery / Prizes / Gacha

Sanrio “Love Letter for You” Prizes Will Be Available Starting the First Week of September!

Prizes featuring E-Cor Prize’s original art, “Sanrio Characters: Love Letter for You,” will begin appearing sequentially at amusement facilities nationwide starting the first week of September 2026. Featuring a design of the characters in matching sailor uniforms holding love letters, the lineup includes a total of nine items: Big Doll, Doll, Mascot, Face Mascot, Mini Caramel Pouch, and a two-tier tote bag with an insulated pocket.

Pop-up Store

“Gaopawaru” Yaru-ki Fruit Sandwich Store Event in Osaka on September 11!

A pop-up store featuring Sanrio’s popular character “Gaopawaru,” titled “Gaopawaru: Yaruki Fruit Sandwich SHOP,” will be held at “POP UP NEXT” on the B1 floor of the Main Building at Namba CITY in Osaka from Friday, September 11, 2026, through Sunday, October 4, 2026. In addition to merchandise such as fruit sandwich-themed mascots, beaded keychains, T-shirts, and mugs, the event will feature an interactive experience corner and a promotional giveaway where customers who spend 3,000 yen or more (tax included) will receive a “pop-up card.”

Lottery / Prizes / Gacha

Pom Pom Purin Prize Draw Tickets Go on Sale September 12 at 7-Eleven and Other Locations!

The “Pom Pom Purin Prize Draw”—a guaranteed-win raffle where you can win merchandise featuring Sanrio’s popular character “Pom Pom Purin”—will go on sale nationwide at 7-Eleven and Ito-Yokado stores starting Saturday, September 12, 2026. The lineup includes a total of 13 items, such as plush toys and headbands!

Pop-up Store

Wish Me Mel Pop-Up Store in Tokyo Opens September 11!

A pop-up store featuring Sanrio’s popular character “Wish Me Mel,” in collaboration with Munyu Gurumi Patio, will open on Friday, September 11, 2026, at Tokyo Character Street in Tokyo Station Ichiban-gai!
The store will be located at the wagon area below Staircase G on Tokyo Character Street. It will run through Thursday, September 24, with hours from 10:00 AM to 8:30 PM (until 6:00 PM on the final day). Products will also be available for purchase at the Online Plaza during this period, and details regarding the product lineup and other information will be announced in future updates.

Merchandise

Sanrio Station☆Marshmallow Pop Water Stickers Now on Sale!

From Sunstar Stationery’s “Stecho☆” total stationery series, “MarshmallowPop” water-activated mini stickers featuring new Sanrio character designs are now on sale. The set includes all six designs—Hello Kitty, My Melody, Hangyodon, Pompompurin, Cinnamoroll, and Kuromi—and each is priced at 550 yen (tax included). Orders are now being accepted on “Anime Store.JP,” the online store for the collaboration café.

Collaboration Café

Hello Kitty × Ginger Garden AOYAMA: September 28!

A limited-time collaborative afternoon tea featuring Sanrio’s popular character “Hello Kitty” and Ginger Garden AOYAMA will be held from Monday, September 28, 2026, through Friday, November 27, 2026. Featuring limited-edition sweets such as the “Hello Kitty Mousse” themed around “Hello Kitty × Pink Fur Heart Box,” the event will be available by reservation only.

News

Pastel × Pompompurin Collaboration Sweets Coming September 1!

The limited-edition collaboration sweets between “Pastel” and “Pom Pom Purin” from the “Smooth Pudding” series are making a comeback for a limited time from Tuesday, September 1, 2026, through Wednesday, September 30! Featuring a new visual celebrating the birthday of his friend “Muffin,” the “Pom Pom Purin and Muffin’s Best Friends Pudding” priced at 880 yen, along with the returning “Fresh-from-the-Oven Tart: Pom Pom Purin’s Bottom” for 300 yen and a set that includes an acrylic clip, will be available at Pastel stores nationwide. These items are also scheduled to be featured at “Pom Fest,” taking place on September 12 and 13.

News

Pom Pom Purin “Pom Fest” to Be Held on September 12 and 13! Free Admission

“Pom Fest,” a music festival organized by Pompompurin, will be held over two days—Saturday, September 12, and Sunday, September 13, 2026—at the Yokohama Red Brick Warehouse Event Plaza, with free admission. In addition to live performances by artists such as Juice=Juice, Wienners, Panda Dragon, WILD BLUE, asmi, and Monaki, the festival will feature a wealth of free activities, including limited-edition crepes, games, fun booths, and official merchandise sales.

Lottery / Prizes / Gacha

Sanrio Monotone Mascot Capsule Toys to Go on Sale Starting in September!

A new capsule toy series called “Sanrio Characters Monotone Mascots,” featuring Sanrio characters in monochrome colors, is coming soon. A total of five varieties, including Hello Kitty and Kuromi, will be released sequentially starting in September 2026 at capsule vending machines nationwide for 300 yen (tax included) per play!