CATEGORY Hello Kitty

Fashion

Sanrio’s Fluffy and Soft Items Hit Shimamura Stores Starting October 17!

Sanrio Characters’ “Fluffy and Soft Items” will go on sale starting October 17, 2026, at Shimamura stores nationwide and on the official online store, “Shimamura Park”! Practical everyday items—including storage cases, vanity pouches, round pouches, various bags, charms, bang clips, fluffy faux fur pin badges with a blind-stitched design, and women’s pullovers—made from soft, fluffy materials will be available starting at 649 yen!

Fashion

Sanrio Pet Clothing and Other Items Coming to Avail Starting October 17!

Sanrio character pet goods will go on sale starting October 17, 2026, at Avail stores and the official online store “Shimamura Park”! The lineup features cozy items perfect for the coming season, including pet outfits that let your pet dress up as their favorite character, quilted pet clothing, stroller pillows, round pet beds, pet carrier backpacks, and 2-way tote bags that are convenient for walks.

Convenience Store

Sanrio × 7-Eleven Nationwide Small Item Case Giveaway Starts October 8!

A campaign offering original Sanrio character accessory cases will be held at 7-Eleven stores nationwide starting at 10:00 a.m. on October 8, 2026! When you purchase three eligible gummy candies or other candies at once (any combination), you’ll receive one original accessory case from a selection of five designs: Hello Kitty, Pompompurin, Cinnamoroll, Pocchacco, and Kuromi.

Lottery / Prizes / Gacha

Sanrio Minipla Cup Charms Capsule Toys Coming in January 2027!

Benelic’s capsule toy series, “Sanrio Characters Mini Plastic Cup Charms,” will hit capsule toy vending machine sections nationwide starting in January 2027! The lineup features five types of palm-sized plastic cup-shaped charms, each measuring approximately 20 × 28 mm and featuring designs of Hello Kitty, My Melody, Pompompurin, Cinnamoroll, and Little Twin Stars, available for 300 yen (tax included) per play.

Fashion

Sanrio Sweets-Themed Color Sweatshirts Now Available at Honeys!

Honeys has released its “Sanrio Characters Color Sweatshirts,” which are now available at Honeys stores and will go on sale at the official Honeys online shop starting at 10:00 a.m. on October 20, 2026! The collection features six designs: Cinnamoroll, Pompompurin, Hangyodon, Sugar Bunnies, Usahana, and Hello Kitty. Each sweatshirt features colors inspired by the respective character and a logo print on the back. The price is 2,980 yen (tax included) per item, and sizes range from SS to 3L.

Merchandise

Sanrio’s “Pick-and-Choose Sticker Book & Stickers” Go on Sale September 28!

Sanrio’s original “Pick-Your-Own Sticker Book & Stickers” set will go on sale starting September 28, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and other locations! This set, priced at 1,100 yen, features a nostalgic Heisei-era design and lets you choose one sticker album from a total of eight varieties, plus one sticker from each of the three types: hologram, aurora, and puffy!

News

Sanrio Miniature Package Charm Series: On Sale September 16!

Sanrio’s original “Miniature Package Charm Series” will go on sale starting September 16, 2026, at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop!
This new series features 16 different charms—each priced at 990 yen—that come as sets of 3D character mascots and small accessory parts, allowing you to pretend to run your own shop. Here’s a summary of the release date, participating stores, and purchase limits.

Pop-up Store

HELLO KITTY’S SWEETS MARKET Opens in 3 Cities Starting September 18!

Sanrio’s large-scale shopping event, “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-,” will be held at the Daimaru Umeda Store starting September 18, 2026, at the Tobu Department Store Ikebukuro Branch starting October 22, and and at the Daimaru Sapporo Store starting November 18.
The lineup will feature over 2,000 items, centered on event-exclusive merchandise featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, and Lullaby Lovables dressed in chocolate-colored outfits.

Lottery / Prizes / Gacha

Sanrio Nakayoshi Charm Aurora MIX 2 Capsule Toy—On Sale in December!

Takara Tomy Arts’ capsule toy “Sanrio Characters Best Friends Charms Aurora MIX 2” is scheduled for release in December 2026. This is the second installment of the glossy, plump “Best Friends” pair charms, featuring Hello Kitty & Charmy Kitty, Cinnamoroll & Milk, Pocchacco & P-Chan, and Sugar Bunnies in both Clear and Aurora Clear versions—a total of 8 varieties available for 400 yen (tax included) per play.

Lottery / Prizes / Gacha

Sanrio Characters “Connecting Candy Charms” Coming in September!

Takara Tomy Arts’ capsule toy series, “Sanrio Characters: Connecting Candy Charms,” will go on sale at capsule toy vending machine locations nationwide starting the week of September 14, 2026. These translucent, candy-shaped charms come in five designs—Hello Kitty, My Melody, Kuromi, Cinnamoroll, and Pompompurin—and cost 300 yen (tax included) per play. They feature a lobster clasp that allows you to link multiple charms together vertically.

Lottery / Prizes / Gacha

Sanrio Characters: “Tokimeki Frill” Mascots Coming in October!

“Sanrio Characters: Heart-Fluttering Frill Mascots”—featuring Sanrio characters dressed up in ribbon-and-frill outfits—will be available in Gashapon machines starting in October 2026. Priced at 300 yen (tax included) per play, the lineup features all five characters: Hello Kitty, My Melody, My Sweet Piano, Charmy Kitty, and Marron Cream. These mascots come with ball chains and feature pearl-coated accents on some parts.