Sanrio’s original product, “Pick-and-Mix Sticker Book & Stickers,” is here!
Available starting September 28, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and other locations, this set lets you freely combine one sticker book featuring nostalgic designs with a Heisei-era vibe and three sheets of stickers.
・May go on sale as early as September 26 at select mass-market retailers
・Set includes one sticker book (choose from 8 varieties) and one sticker of each of the 3 types, priced at 1,100 yen
・Featuring nostalgic designs with a Heisei-era feel; the sticker book is reusable
・Not available in online stores; purchase limited to 3 sets per person during the sales period
Contents of the “Pick-and-Mix Sticker Book & Stickers”
As a Sanrio original product, “Pick & Choose Sticker Book & Stickers” is now available, letting you mix and match your own sticker book and stickers! Featuring a collection of nostalgic designs with a Heisei-era feel, this set lets you create your very own book by choosing one peel-and-stick sticker book and three stickers.
©’26 SANRIO Copyright (C) Sanrio Co., Ltd.The lineup features designs of Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Korokoro Kuririn, Sugar Bunnies, and Usahana. They will go on sale starting September 28, 2026, though some mass retailers may begin selling them as early as September 26.
©’26 SANRIO Copyright Sanrio Co., Ltd.A set where you can choose one sticker album and three stickers from a selection
The “Pick-and-Choose Sticker Album & Stickers” set costs 1,100 yen. Choose one sticker album from a total of 8 designs, and select one sticker from each of the three types—hologram, aurora, and puffy stickers—one of each, for a total of 3 stickers. There are 8 varieties of each sticker type, for a total of 24 varieties.
©’26 SANRIO Copyright Sanrio Co., Ltd.Sticker Albums (8 varieties total)
The sticker books feature peel-and-stick pages, and you can choose one book from a total of 8 varieties. Both the cover and interior pages feature designs matching each character, creating a retro vibe reminiscent of the Heisei era.
©’26 SANRIO Copyright Sanrio Co., Ltd.A. Hologram-Type Stickers (8 varieties total)
A features sparkling hologram-style stickers. You can choose one from a total of 8 varieties.
©’26 SANRIO Copyright Sanrio Co., Ltd.B. Aurora-Type Stickers (8 varieties total)
Option B features Aurora-type stickers, and here, too, you choose one from a total of 8 varieties.
©’26 SANRIO Copyright Sanrio Co., Ltd.C. Puffy Stickers (8 varieties total)
C features puffy stickers with a three-dimensional look. You can choose one sticker from a total of 8 varieties.
©’26 SANRIO Copyright Sanrio Co., Ltd.Purchase Limits and Availability
Available at Sanrio-operated stores, Sanrio corners in department stores, and other select locations; not available through online stores. From September 28 to October 4, 2026, a purchase limit of up to 3 items per person will be enforced at Sanrio-operated stores and Sanrio corners in department stores.
During the restriction period, items cannot be reserved in-store or by phone. Since in-store inventory fluctuates, the company states that it does not accept inventory inquiries by phone.
Customers are asked to refrain from combining purchases for multiple people or rejoining the line. Restrictions are subject to change without notice, and sales methods may vary by store and situation, so please check the official website for the latest information before visiting.
“Pick-and-Choose Sticker Book & Stickers” goes on sale September 28!
©’26 SANRIO Copyright (C) Sanrio Co., Ltd.| Release Date | September 28, 2026 *May be released on September 26 at some mass retailers |
|---|---|
| Price | 1,100 yen (tax included) |
| Retailers | Sanrio-operated stores, Sanrio corners in department stores, and others *Not available at online stores |
| Official Website | Sanrio Official Website Product Page List of Retailers |
Frequently Asked Questions about the “Pick-and-Choose Sticker Book & Stickers”
When is the “Pick-and-Choose Sticker Book & Stickers” released?
It goes on sale September 28, 2026. Some mass retailers may begin selling it as early as September 26.
What is the price of the “Choose Your Own Sticker Book & Stickers”?
1,100 yen (tax included) per set. Each set includes one sticker book and three stickers.
How do I choose?
You can choose one sticker book from a total of 8 varieties, and one sticker from each of the three types—hologram, aurora, and puffy stickers (8 varieties each)—for a total of 3 stickers.
Can I purchase it from the online store?
This product is not available in the online store. It is sold at Sanrio-owned stores, Sanrio corners in department stores, and other locations.
Is there a purchase limit?
From September 28 to October 4, 2026, a purchase limit of up to 3 items per person will be in effect at Sanrio-operated stores and Sanrio corners in department stores.
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Please check the official website for details.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
© ’26 SANRIO Copyright Sanrio Co., Ltd.
