A collaboration between Matsuya and Matsu-no-ya locations nationwide and “Sumikko Gurashi”—the “Sumikko Gurashi: A Big ♪ Reward Campaign”—has been announced!
Starting October 6, 2026, when you order an eligible children’s menu item, you’ll receive exclusive Matsuya and Matsu-no-ya original merchandise on the spot. The first installment features reflective keychains (6 varieties in total).
・The campaign runs from 10:00 a.m. on Tuesday, October 6, 2026, to 9:59 a.m. on Tuesday, December 22, 2026
・For the first phase, customers will receive one reflective keychain (6 varieties total) with each purchase of an eligible children’s menu item
・Eligible items are children’s meals priced at 450 yen at Matsuya and 500 yen (tax included) at Matsu-no-ya
・There’s also a campaign where you can win a complete set by following and reposting Matsuya’s official X account
Details of the “Sumikko Gurashi: A Tight♪ Hug Reward Campaign”
This is a campaign where you can receive exclusive, Matsuya and Matsu-no-ya-exclusive merchandise on the spot.
The campaign is divided into Phase 1 and Phase 2, and both will end once supplies run out.
| Phase 1 | October 6, 2026 (Tue) 10:00 a.m. – November 17, 2026 (Tue) 9:59 a.m. |
|---|---|
| Phase 2 | Tuesday, November 17, 2026, 10:00 a.m. – Tuesday, December 22, 2026, 9:59 a.m. |
*All offers end when supplies run out.
*The promotional items available during Phase 2 will be announced at a later date.
Phase 1: Sumikko Gurashi Reflective Keychains
For every eligible children’s menu item ordered, you’ll receive one random reflector keychain (6 types total) featuring Shirokuma, Penguin?, Tonkatsu, Cat, Lizard, or Shippozu!
| Matsuya | Kids’ Beef Bowl “Waku Waku” Set 450 yen (tax included) Kids’ Curry “Waku Waku” Set 450 yen (tax included) |
|---|---|
| Matsunoya | Kids’ Plate 500 yen (tax included) |
*The size of the reflective keychain is approximately H50 × W50 mm or smaller. There are 6 varieties in total, and you cannot choose the specific design.
*Orders placed via Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are also eligible.
*Please contact individual stores regarding the availability of promotional items. The promotion ends once supplies run out at each store.
*At stores co-located with Matsuya and Matsunoya, the promotion is available with the “Matsuya Kids’ Beef Bowl Exciting Set” and “Matsuya Kids’ Curry Exciting Set.”
*Takeout and delivery are not available for eligible menu items.
*Menu items and prices may vary by store.
Matsuya Official X Follow & Repost Campaign
Follow the official Matsuya X account and repost the eligible post for a chance to win merchandise—20 winners will be selected by lottery!
| Round 1 | 10 Winners Sumikko Gurashi Reflector Keychain Complete Set + 5,000 Matsuya Points Entry Period: October 6, 2026 (Tue) 10:00 AM – October 18 (Sun) 11:59 PM |
|---|---|
| Round 2 | 10 winners *Details to be announced at a later date |
| How to Enter | Matsuya Official X (@matsuya_foods) |
Sumikko Gurashi × Matsuya & Matsu-no-ya Collaboration Starts October 6!
| Official Website | Details of the “Sumikko Gurashi: A Tight♪ Hug & Reward Campaign” |
|---|---|
| Campaign Name | Matsuya & Matsunoya × Sumikko Gurashi: Sumikko Gurashi “Gyu♪” Reward Campaign |
| Period | October 6, 2026 (Tue) 10:00 a.m. – December 22 (Tue) 9:59 Phase 1: Through November 17 (Tue) at 9:59 Phase 2: Starting November 17 (Tue) at 10:00 *Ends when supplies run out |
| Participating Stores | Matsuya and Matsunoya locations nationwide |
| Phase 1: Special Gift | Sumikko Gurashi Reflector Keychain (Random selection from 6 types) One per eligible children’s menu item |
| Inquiries | Matsuya Foods Contact Form |
| Official X | Sumikko Gurashi Official (@sumikko_335) Matsuya Official (@matsuya_foods) |
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Sumikko Gurashi × Matsuya & Matsu-no-ya FAQ
When will the event take place?
The event will run from 10:00 a.m. on Tuesday, October 6, 2026, until 9:59 a.m. on Tuesday, December 22, 2026. Phase 1 runs until 9:59 a.m. on Tuesday, November 17, and Phase 2 begins at 10:00 a.m. on Tuesday, November 17.
How can I get the merchandise?
During Phase 1, for every order of Matsuya’s “Kids’ Beef Bowl Exciting Set” or “Kids’ Curry Exciting Set,” or Matsunoya’s “Kids’ Plate,” you’ll receive one reflective keychain on the spot.
How many types of reflective keychains are there?
There are six types in total: polar bear, penguin?, tonkatsu, cat, lizard, and Shippozu. They are distributed at random. You cannot choose the type.
Is there an X campaign?
There is a “Follow & Repost” campaign on Matsuya’s official X account. In the first round (entry period: October 6 at 10:00 AM to October 18 at 11:59 PM), 10 winners will receive a complete set of reflective keychains and 5,000 Matsuya Points.
Please check the official website.
*Please note that the information in these articles may be out of date; we kindly ask that you check the official website for the latest details.
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