Sanrio’s original product, “Pick-and-Mix Sticker Book & Stickers,” is here!
Available starting September 28, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and other locations, this set allows you to freely mix and match one sticker book featuring nostalgic designs with a Heisei-era vibe and three sheets of stickers.
・May go on sale as early as September 26 at select mass retailers
・Set includes one sticker book (choose from 8 varieties) and one sticker of each of the 3 types, priced at 1,100 yen
・Nostalgic designs with a Heisei-era feel; the sticker book features peel-and-stick pages
・Not available in online stores; purchase limited to 3 sets per person during the sales period
Contents of “Pick-and-Mix Sticker Book & Stickers”
As a Sanrio original product, “Pick & Choose Sticker Book & Stickers” is now available, letting you mix and match your own sticker book and stickers! Featuring a collection of nostalgic designs with a Heisei-era feel, this set lets you create your very own unique book by selecting three stickers to go with one peel-and-stick sticker book.
The lineup features designs of Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Korokoro Kuririn, Sugar Bunnies, and Usahana. They will go on sale starting September 28, 2026, though some mass retailers may begin selling them as early as September 26.
A set where you can choose one sticker album and three stickers to combine
The “Pick Your Own Sticker Book & Stickers” set costs 1,100 yen. You choose one sticker book from a total of 8 designs, and then select one sticker from each of the three types—hologram, aurora, and puffy stickers—for a total of 3 stickers. There are 8 designs for each sticker type, for a total of 24 designs.
Sticker Albums (8 varieties total)
The sticker books feature peel-and-stick pages, and you can choose one book from a total of 8 varieties. The cover and interior pages are designed to match each character, creating a retro Heisei-era vibe.
A. Hologram-Type Stickers (8 varieties total)
A features sparkling hologram-style stickers. You can choose one from a total of 8 varieties.
B. Aurora-Type Stickers (8 varieties total)
Type B consists of Aurora-style stickers, and here as well, you choose one from a total of 8 varieties.
C. Puffy Stickers (8 varieties total)
C features puffy stickers with a three-dimensional look. You can choose one sticker from a total of 8 varieties.
Purchase Limits and Availability
Available at Sanrio flagship stores, Sanrio corners in department stores, and other locations; not available for purchase online. From September 28 to October 4, 2026, a purchase limit of up to 3 items per person will be enforced at Sanrio-operated stores and Sanrio corners in department stores.
During this period, items cannot be reserved in-store or by phone. Since in-store inventory fluctuates, the company is also unable to respond to stock inquiries by phone.
Customers are asked to refrain from combining purchases for multiple people or rejoining the line. Restrictions are subject to change without notice, and sales methods may vary by store and situation, so please check the official website for the latest information before visiting.
“Pick Your Own Sticker Book & Stickers” goes on sale September 28!
| Release Date | September 28, 2026 *May be released on September 26 at some mass retailers |
|---|---|
| Price | 1,100 yen (tax included) |
| Retailers | Sanrio-operated stores, Sanrio corners in department stores, and others *Not available at online stores |
| Official Website | Sanrio Official Website Product Page List of Retailers |
Frequently Asked Questions about “Choose Your Own Sticker Book & Stickers”
When is the release date for “Choose Your Own Sticker Book & Stickers”?
It goes on sale September 28, 2026. Some mass retailers may begin selling it as early as September 26.
What is the price of the “Choose Your Own Sticker Book & Stickers”?
1,100 yen per set (tax included). The set includes one sticker book and three stickers.
How do I choose my stickers?
You can choose one sticker book from a total of eight designs, and one sticker from each of the three types—hologram, aurora, and puffy stickers (eight designs each)—for a total of three stickers.
Can I buy it at the online store?
It is not available at the online store. It will be sold at Sanrio-operated stores, Sanrio corners in department stores, and other locations.
Is there a purchase limit?
From September 28 to October 4, 2026, a purchase limit of up to 3 sets per person will be in effect at Sanrio-operated stores and Sanrio corners in department stores.
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Please check the official website for details.
*Please note that the information in this article may be outdated, so please check the official website for the latest details.
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