Lawson-exclusive original merchandise based on the TV anime “Rilakkuma,” featuring San-X’s popular character “Rilakkuma,” will go on sale in limited quantities at Lawson stores nationwide starting October 27, 2026.
Based on the “Awa-wa Cat” theme, the collection features charm-style acrylic keychains (5 random designs) depicting Rilakkuma and friends wearing cat hoods, as well as puffy stickers (2 designs).
・Available at Lawson stores nationwide starting October 27, 2026 (October 28 or 29 in some regions)
・Acrylic keychains designed like good-luck charms featuring the “Awa-wa Neko” theme (5 random designs)
・Pukkuru stickers (2 varieties total)
・Available at select stores only; limited quantities
Overview of the Release of Lawson-Exclusive Original Merchandise for the “Rilakkuma” Anime
Merchandise from the TV anime “Rilakkuma,” currently airing on TBS, will be available exclusively at Lawson. The designs feature Rilakkuma and friends wearing cat hoods.
©2026 SAN-X / Team Rilakkuma
| Release Date | October 27, 2026 *October 28: Hokkaido, Kyushu, Chugoku regions, Ehime, and the Tago-machi store (Aomori) *October 29: Gotsu Keikawa store (Shimane) and Uchiko-Ikazaki Interchange store (Ehime) |
|---|---|
| Retail Locations | Lawson stores nationwide (select locations) *Excludes Natural Lawson, Lawson Store 100, and L-Minimart |
| Products | Amulet-style acrylic keychains (5 random designs total) / Pukkuru stickers (2 designs total) |
| Official Website | Lawson Research Institute Article |
| Official X | Rilakkuma Official (@rilakkuma_gyr) |
The anime “Rilakkuma” is currently airing its third season, “Carefree and Full-Belly Days,” every Saturday at 9:25 a.m. on TBS. This site also features the Book Fair & Book Café to commemorate the Rilakkuma Quiz 2027.
“Rilakkuma” Anime Lawson-Exclusive Original Merchandise: Amulet-Style Acrylic Keychain
These acrylic keychains are shaped like good-luck charms, with the words “Happiness,” “Energy,” “Safety,” “Success,” and “Health” inscribed on the back. There are 5 varieties in total, sold at random at the comic book section.
©2026 SAN-X / Team Rilakkuma
| Price | 990 yen (tax included) |
|---|---|
| Varieties | Random selection from 5 total designs |
| Location | Comics Section |
| Stores Carrying This Item | Search for Stores Carrying This Item |
*Each bag contains one item featuring one of the designs
*Please refrain from opening the bag or checking the contents before purchase
“Rilakkuma” Anime Lawson-Exclusive Original Goods: Pukkuru Stickers
These plump stickers feature Rilakkuma characters dressed as “Awa-wa Neko” (a cat in a hood). There are two designs in total, and they will be sold in the toy section.
©2026 SAN-X / Team Rilakkuma
| Price | 660 yen each (tax included) |
|---|---|
| Varieties | 2 varieties total |
| Where to Find | Toy Aisle |
| Stores Carrying This Product | Search for Stores Carrying This Product |
*Due to limited quantities, sales will end once stock runs out
*Available only at select stores. About Participating Stores: Please refrain from contacting stores directly
*Release dates and times may vary by store
*Purchases for resale are prohibited
*Resales or reorders may be available at a later date
Frequently Asked Questions About Lawson-Exclusive Original Merchandise for the “Rilakkuma” Anime
When will they be available?
Starting October 27, 2026. In Hokkaido, Kyushu, the Chugoku region, Ehime, and other areas, sales begin on October 28; at some stores, sales begin on October 29.
Are these available at all Lawson stores?
Available only at select stores. Natural Lawson, Lawson Store 100, and L-Minimart are excluded; participating stores can be checked on the Lawson store locator page.
Can I choose which amulet-style acrylic keychain I get?
No, you cannot choose. There are 5 types in total, and they are distributed randomly—each bag contains one of them.
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©2026 SAN-X / Team Rilakkuma
