Pokémon × GU Collaboration Collection Goes on Sale Starting October 23!

Pokémon × GU Collaboration Collection Goes on Sale Starting October 23!

Pikachu, Eevee, and others are lined up against a backdrop of the forest’s greenery.

A collaboration collection between “Pokémon” and GU is now available.

The concept centers on the lifestyle of a Trainer living alongside Pokémon in the forest. The collection incorporates natural color tones and outdoor-inspired details.

The lineup consists of a total of 8 items: 6 unisex items and 2 kids’ items. Prices range from 1,490 yen to 4,990 yen.

The collection focuses on fleece, knitwear, and sweatshirts, making it perfect for fall and winter.

Sales begin on October 23, 2026, at 7:15 a.m.

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Key Points of This Article

・The “Pokémon” × GU collaboration collection is here!
・Sales begin on October 23, 2026, at 7:15 a.m.
・A total of 8 items: 6 UNISEX items and 2 KIDS items
・Price range: 1,490 yen to 4,990 yen
・The collection is inspired by the lifestyle of a Trainer living in the forest alongside Pokémon
・The fall/winter lineup focuses on fleece, knitwear, and sweatshirts
・Graphic T-shirts are marked as “available at select stores”

The Pokémon × GU Collaboration Collection Is Here!

A collaboration collection between “Pokémon” and GU is now available.

The official concept centers on the lifestyle of a Trainer living alongside Pokémon in the forest. The collection is described as incorporating natural color palettes and outdoor-inspired details.

The lineup consists of a total of 8 items: 6 UNISEX items and 2 KIDS items. The collection centers on fleece, knitwear, and sweatshirts, and is designed for the fall and winter seasons.

The key visual features Pikachu, Eevee, and others set against a green background reminiscent of a forest ridge.

Pokémon × GU Collaboration Collection Key Visual
©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

UNISEX: 6 Items Total

The UNISEX line is available in sizes XS–3XL. All six items are marked with the note “Unisex, scheduled for release in late October.”

Prices range from 1,490 yen to 4,990 yen, and recycled materials are used in the fleece and sweatshirt styles.

The article continues after the following advertisement

Half-Zip Fleece Pullover Pokémon / 2,990 yen

A pullover with a half-zip that extends to the neckline. It features a patch on the chest and color-contrast piping along the hem and cuffs.

Available in three colors. Made with recycled materials.

Pokémon × GU Half-Zip Fleece Pullover Off-White

Off-White

Pokémon × GU Half-Zip Fleece Pullover, Red

Red

Pokémon × GU Half-Zip Fleece Pullover, Navy

Navy

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ® , and character names are trademarks of Nintendo.

Pokémon Pullover Sweatshirt / 2,990 yen

A sweatshirt featuring a large graphic on the chest. The off-white version features the colorful “GOTTA CATCH ‘EM ALL” logo, while the black version features Pikachu and the “POKÉMON” logo.

Available in two colors, this sweatshirt is made from recycled materials.

Pokémon × GU Sweatshirt Pullover Off-White

Off-White

Pokémon × GU Sweatshirt Pullover - Black

Black

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

Full-Zip Knit Jacket Pokémon / 4,990 yen

At 4,990 yen, this is the most expensive item in the collection. It features an all-over pattern created by knitting Pokémon silhouettes together with geometric designs.

Available in two colors.

Pokémon × GU Full-Zip Knit Jacket, Navy

Navy

Pokémon × GU Full-Zip Knit Jacket, Brown

Brown

©2026 Pokémon. ©1995-2026 Nintendo/ Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

The article continues after the following ads

Full-Zip Fleece Hoodie Pokémon / 3,990 yen

A fleece hoodie featuring a hood and full-length zipper. The black version features a yellow accent on the hood lining, while the green version has a dark navy panel on the chest.

Available in two colors, it is made from recycled materials.

Pokémon × GU Fleece Full-Zip Parka Black

Black

Pokémon × GU Fleece Full-Zip Parka - Green

Green

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

Graphic T-shirt Pokémon / 1,490 yen

At 1,490 yen, this is the most affordable item in the collection. The white version features the phrase “GOTTA CATCH ’EM ALL” enclosed within square blocks, while the blue version showcases multiple Pokémon scattered as white silhouettes.

Please note that this item is marked as “available at select stores,” so availability is limited to certain retailers.

Pokémon × GU Graphic T-Shirt (White)

White

Pokémon × GU Graphic T-Shirt Blue

Blue

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

Pokémon Sweatshirt Lounge Set / 3,990 yen

A set consisting of a long-sleeve top and long pants. The top features a small embroidered design on the chest.

Available in three colors, the set is made from recycled materials.

Pokémon × GU Sweatshirt Lounge Set, Gray

Gray

 Pokémon × GU Sweatshirt Lounge Set - Green

Green

Pokémon × GU Sweatshirt Lounge Set, Navy

Navy

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ® , and character names are trademarks of Nintendo.

The article continues after the following ads

KIDS: 2 Items Total

The KIDS line is available in sizes ranging from 100 cm to 160 cm. Both items are priced at 1,990 yen.

KIDS Sweatshirt Pullover Pokémon / 1,990 yen

A sweatshirt featuring a graphic on the chest. The design varies by color: the gray version features a row of colorful Pokémon, black features Pikachu and the logo, brown has a scattered pattern of pastel-colored Pokémon, and blue features a white silhouette.

Available in four colors, the sweatshirt is made from recycled materials.

Pokémon × GU KIDS Sweatshirt Pullover, Gray

Gray

Pokémon × GU KIDS Sweatshirt Pullover, Black

Black

Pokémon × GU KIDS Sweatshirt Pullover Brown

Brown

Pokémon × GU KIDS Sweatshirt Pullover, Blue

Blue

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

KIDS Cotton Sweatshirt and Pants Lounge Set Pokémon / 1, 990 yen

A set consisting of a long-sleeve top and long pants. The top and pants feature contrasting colors.

Available in 3 colors.

Pokémon × GU KIDS Cotton Sweatshirt Lounge Set Off-White × Green

Off-White × Green

Pokémon × GU KIDS Cotton Sweatshirt Lounge Set Gray × Black

Gray × Black

Pokémon × GU KIDS Cotton Sweatshirt Lounge Set Brown

Brown

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

Sales begin on October 23 at 7:15 a.m.

According to the special website, sales will begin on October 23, 2026, at 7:15 a.m.

The notes for each product state “Scheduled for release in late October,” so the timing of stock arrivals may vary by store.

The special website allows you to add items to your favorites list. If you want to secure the items you’re after as soon as sales begin, adding them to your favorites in advance is a good idea.

Note that only the graphic T-shirts are marked as “available at select stores,” meaning their availability in stores is limited.

Pokémon × GU goes on sale starting October 23!

Pokémon × GU Collaboration Collection Key Visual
©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

Pokémon × GU Frequently Asked Questions

When will they go on sale?

Sales are scheduled to begin on October 23, 2026, at 7:15 AM.

The note for each product states “Scheduled for release in late October.”

How many items will be available?

A total of 8 items: 6 UNISEX items and 2 KIDS items.

Sizes range from XS to 3XL for UNISEX and from 100 cm to 160 cm for KIDS.

What is the price range?

From 1,490 yen to 4,990 yen.

The cheapest item is the graphic T-shirt at 1,490 yen, and the most expensive is the full-zip knit jacket at 4,990 yen.

Can I buy them in stores?

They are sold both online and in stores.

However, the graphic T-shirts are marked as “available at select stores,” so they are only carried at certain locations.

What is the concept behind this collection?

The collection is described as drawing inspiration from the lifestyle of a Trainer living in the forest alongside Pokémon, incorporating natural color tones and outdoor-inspired details.

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Please check the official website for details.
*Please note that the information in these articles may be outdated; we apologize for the inconvenience, but please check the official website for the latest information.

©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc./GAME FREAK inc.
TM, ®, and character names are trademarks of Nintendo.

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“Pokémon × GU” Sales Overview
Official Website GU Official Pokémon Special Page
Sales Start Scheduled to go on sale starting at 7:15 a.m. on October 23, 2026
Product Lineup

6 UNISEX items / 2 KIDS items (8 items total)
Price 1,490 yen – 4,990 yen
Sizes

UNISEX: XS–3XL / KIDS: 100 cm–160 cm
Notes Graphic T-shirts are available at select stores / Notes for each item indicate “Scheduled for sale in late October”