Collaboration items featuring San-X’s popular character “Rilakkuma” and the Shimamura Group’s casual brand “Avail” will go on sale starting September 5, 2026.
The lineup includes a total of 25 items, such as a pass case with a retractable cord, insulated bags, and loungewear, and sales will begin at 12:00 PM on the same day at the online store.
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・On sale September 5, 2026; available online starting at 12:00 PM that same day
・The lineup includes a total of 25 items, such as bags, insulated items, charms, and loungewear
・Prices range from 770 yen (tax included) to 3,300 yen (tax included)
・Limited to one item per person per product name (no quantity limit on the four loungewear styles)
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Rilakkuma × Avail Collaboration Items Are Here!
Collaboration items featuring San-X’s popular character “Rilakkuma” and the Shimamura Group’s casual brand “Avail” are now available.
The promotional visuals feature the tagline “Lots of cute items!” and showcase a lineup of products adorned with illustrations of Rilakkuma, Korilakkuma, and Chairoikoguma.
The collection primarily features strawberry patterns and pink-based color schemes, ranging from everyday essentials like pass cases with retractable lanyards and vanity pouches to insulated bags and loungewear.
©2026 San-X Co., Ltd. All Rights Reserved.
This collaboration between Avail and Rilakkuma follows the releases on August 8 and August 15, 2026. This marks the third installment.
Rilakkuma × Avail Merchandise
The lineup consists of 25 items in total, divided into four categories: bags and pouches, insulated items, charms, and loungewear.
Prices range from 770 yen (tax included) to 3,300 yen (tax included). The item numbers serve as a reference when searching for products in-store.
Bags and Pouches
| Various Tote Bags | 1,980 yen (tax included)/1,800 yen (excluding tax) 24×35×13 cm/Item No.: 658 |
|---|---|
| Various Shopping Bags | 1,320 yen (tax included)/1,200 yen (excl. tax) 41×53 cm/Item No.: 658 |
| Various Vanity Pouches | 1,980 yen (tax included)/1,800 yen (excl. tax) Item No.: 659 |
| Various Large Drawstring Bags | 990 yen (tax included)/Base price: 900 yen 38×32 cm/Item No.: 659 |
| Various Medium Drawstring Bags | 770 yen (tax included)/ Base Price: 700 yen 25×22 cm/Item No.: 659 |
| Various Face Drawstring Pouches | 1,650 yen (tax included)/ Base Price: 1,500 yen 21×18 cm/Item No.: 659 |
| Gamakuchi Wallets (Various Styles) | 858 yen (tax included)/Base Price: 780 yen Item No.: 653 |
The tote bags come in three colors—ivory, gray, and black—each featuring a different print. The snap-closure wallets are made of plush fabric and shaped like the faces of the Rilakkuma characters.
Cooling Items
| Various Insulated Shopping Bags | 2,750 yen (tax included) / 2,500 yen (excluding tax) 30×40×20 cm / Item No.: 686 |
|---|---|
| Various Insulated Shoulder Bags | 3,300 yen (tax included)/2,500 yen (excluding tax) 26×36×20 cm/Item No.: 686 |
| Various Insulated Mini Tote Bags | 1,650 yen (tax included) / 1,500 yen (excl. tax) 19×29×13 cm / Item No.: 685 |
| Various Insulated Drawstring Bags | 1,320 yen (tax included)/1,200 yen (excl. tax) 24×29×10 cm/Item No.: 686 |
| Various Insulated Water Bottle Holders | 1,650 yen (tax included) / 1,500 yen (excl. tax) Item No.: 686 |
There are five types of insulated items, ranging from large shopping bags to holders designed to hold a single plastic bottle. The insulated shopping bag measures 30×40×20 cm, making it the largest item in this lineup.
Key Cases, Charms, and Hair Accessories
| Various Pass Cases with Reels | 1,320 yen (tax included) / 1,200 yen (excluding tax) Item No.: 653 |
|---|---|
| Various Key Cases | 1,650 yen (tax included) / 1,500 yen (excl. tax) Item No.: 653 |
| Various Pouch Charms | 1, ,650 yen (tax included) / 1,500 yen (excl. tax) Item No.: 654 |
| Various Straps | 1,320 yen (tax included) / 1,200 yen (excl. tax) Item No.: 654 |
| Various Bag Charms | 990 yen (tax included) / 900 yen (excluding tax) Item No.: 654 |
| Various 2-Piece Zipper Charm Sets | 990 yen (tax included)/900 yen (excl. tax) Item No.: 654 |
| Various 2-Piece Multi-Clip Sets | 990 yen (tax included)/ Base Price: 900 yen Item No.: 685 |
| Various Hair Ties with Charms | 990 yen (tax included) / Base Price: 900 yen Item No.: 650 |
| Various Plush Hair Clips | 770 yen (tax included) / Base price 700 yen Item No.: 650 |
The pass case with a retractable cord comes in three colors and features a design where you can pull out the cord to use it. The strap features a beaded design for smartphones and is available in two color schemes: pink and red.
Loungewear
| Various Loungewear Items (LADIES’) | 3,300 yen (tax included) / 3,000 yen (excl. tax) M, L / Item No.: 732 |
|---|---|
| Pajamas (LADIES’) | 3,300 yen (tax included)/3,000 yen (excluding tax) M, L/Item No.: 732 |
| Various Loungewear Vests (LADIES’) | 3,300 yen (tax included) / 3,000 yen (excl. tax) M, L / Item No.: 732 |
| Various Room Shoes (LADIES’) | 1,650 yen (tax included)/Base price 1,500 yen 23–25 cm/Item No.: 678 |
The loungewear set consists of a hooded top and shorts and is available in two colors: pink and ivory. The hooded top features Rilakkuma and Chairoikoguma’s ears attached to the hood.
The house shoes are available in two styles: matching patterns on both feet and different patterns on each foot.
*There is no purchase limit for these four loungewear items.
Rilakkuma × Avail Sales Information
Sales begin on September 5, 2026. The items will be available at Avail stores nationwide.
Sales on the online store will begin at 12:00 PM on the same day. Please note that the start times differ between in-store and online sales.
You can check which stores carry these items using Avail’s store locator page.
| Release Date | September 5, 2026 |
|---|---|
| In-Store Sales | Avail stores nationwide Avail Store Locator |
| Online Sales | Starting at 12:00 PM on September 5, 2026 Shimamura Group Online Store |
| Product Lineup | 25 items total |
| Price | 770 yen (tax included) – 3,300 yen (tax included) |
Rilakkuma × Avail Important Notes
When making a purchase, please note two important points: purchase limits and excluded stores.
The purchase limit is one item per person per product name. However, there is no purchase limit for the following four items: loungewear, pajamas, lounge vests, and lounge shoes.
Additionally, the following five stores are excluded from this collaboration.
*Excluded Stores: Kitahiroshima Store / Tsukuba Store / Tsuruoka Store / Kashiwazaki Store / Kurume Kushihara Store
*Images are for illustrative purposes only. Actual products may differ. *Product availability varies by store.
Rilakkuma × Avail goes on sale September 5!
©2026 San-X Co., Ltd. All Rights Reserved.
| Release Date | September 5, 2026 |
|---|---|
| Online Sales | Starting at 12:00 PM on September 5, 2026 |
| Sales Locations | Avail stores nationwide / Shimamura Group Online Store |
| Product Lineup | 25 items total (7 types of bags and pouches / 5 types of insulated items / 9 types of charms / 4 types of loungewear) |
| Price | 770 yen (tax included) to 3,300 yen (tax included) |
| Purchase Limit | Limit of one item per person per product name *No purchase limit for the 4 loungewear items |
| Excluded Stores | Kitahiroshima Store / Tsukuba Store / Tsuruoka Store / Kashiwazaki Store / Kurume Kushihara Store |
Rilakkuma × Avail Frequently Asked Questions
When will they be available for purchase?
The collection will go on sale at Avail stores nationwide starting September 5, 2026.
Sales will begin at 12:00 PM on the same day at the online store.
How many items are there?
There are 25 items in total.
The collection consists of 7 types of bags and pouches, 5 types of insulated items, 9 types of key cases and charms, and 4 types of loungewear.
What is the price range?
Prices range from 770 yen (tax included) to 3,300 yen (tax included).
The least expensive items are the Medium Drawstring Pouch and the Plush Hair Clip, each priced at 770 yen (tax included), while the most expensive are the Insulated Shoulder Bag and the loungewear items, each priced at 3,300 yen (tax included).
Is there a limit on the number of items I can purchase?
Limited to one item per person per product name.
However, there is no purchase limit for the four items: loungewear, pajamas, loungewear vests, and house shoes.
Can I buy these at any store?
The Kitahiroshima, Tsukuba, Tsuruoka, Kashiwazaki, and Kurume-Kushihara stores are excluded from this promotion.
You can check which stores carry these items on Avail’s store locator page.
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*Please note that the information in these articles may be outdated, so please check the official website for the latest details.
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