A “POP-UP SHOP & FAIR” celebrating ReGLOSS’s AR online live event, *ReGLOSS AR LIVE “X-ReCHORD”*, is coming to HMV and HMV&BOOKS!
From November 20 to December 6, 2026, a pop-up shop at HMV&BOOKS SHIBUYA and HMV&BOOKS NAMBA will be held simultaneously with a fair at HMV stores nationwide, featuring the sale of AR live merchandise and special bonuses for purchasing original clear bookmarks.
・The event runs from November 20 to December 6, 2026
・A pop-up shop will be held at HMV&BOOKS SHIBUYA and NAMBA, and a special promotion will take place at HMV stores nationwide
・Receive an original clear bookmark (4 designs total) with every 2,200 yen (tax included) spent on Hololive merchandise
・Nine AR live merchandise items, including acrylic stands and pamphlets, will be on sale
Details on the “ReGLOSS AR LIVE X-ReCHORD Commemorative POP-UP SHOP & Fair”
To commemorate ReGLOSS’s AR online live event, “ReGLOSS AR LIVE ‘X-ReCHORD,’” taking place on November 29, 2026, a pop-up shop and fair will be held at HMV and HMV&BOOKS. The event will run from November 20 to December 6, 2026, and AR live merchandise will be sold at both the pop-up shop and the fair.
©COVERPOP-UP SHOP to Be Held at HMV&BOOKS SHIBUYA and NAMBA
The pop-up shops will be held at two locations: HMV&BOOKS SHIBUYA and HMV&BOOKS NAMBA. Large panels featuring the key visual for the AR live event will be displayed at the venues. Admission is free, and hours of operation will follow each store’s regular business hours.
Depending on crowd levels, admission may be restricted through the distribution of numbered tickets. Business hours may change during the event period, so please check each store’s official website before visiting.
Fair Held at HMV and HMV&BOOKS Stores Nationwide
The fair will be held at HMV and HMV&BOOKS stores nationwide, and customers will receive exclusive purchase bonuses during the event period. Please note that HMV SPOT Ariake Garden, HMV&BOOKS SPOT Itami Airport, HMV&BOOKS SPOT SHINJUKU, HMV record shop, and HMV&BOOKS online are excluded from this fair.
Purchase Bonuses
Two types of purchase bonuses will be available at the POP UP SHOP & Fair.
Purchase Bonus ①: Original Clear Bookmarks (4 designs total)
For every 2,200 yen (tax included) spent on “Hololive” merchandise—including “ReGLOSS AR Live Goods”—you’ll receive one original clear bookmark. The designs feature all four characters: Ririka Ichijo, Kanade Otonose, Raden Juukatei, and Hajime Todoroki. They are distributed randomly, and you cannot choose the design.
©COVERThe size is W40 × H115 mm, and the distribution period runs from November 20, 2026, to December 6, 2026. Since quantities are limited, the offer will end once supplies run out, even during the distribution period.
Purchase Bonus #2: Original Message Receipt
When you purchase AR Live merchandise, you’ll receive a receipt printed with an original message. You’ll be able to see what message is printed after making your purchase.
AR Live Merchandise
All 9 AR Live merchandise items will be available for purchase at the POP UP SHOP & Fair. Featuring four varieties per member—including acrylic stands, hologram pin badges, and rubber coasters—as well as heat-sensitive mugs, T-shirts, and pamphlets featuring the live concert logo!
| Product Name | Price (Tax Included) |
|---|---|
| Acrylic Stands (4 Types Total) | 1,870 yen each |
| Acrylic Panel | 3,850 yen |
| Hologram Pin Badge (4 types total) | 660 yen each |
| T-shirts (M / L) | 4,400 yen each |
| Thermal Mug | 4,620 yen |
| Sticker Set | 1,650 yen |
| Matching Keychains | 1,980 yen |
| Rubber Coasters (4 varieties) | 1,210 yen each |
| Brochure | 3,850 yen |
Items are available while supplies last, and purchase limits may apply. Limits are subject to change or removal without prior notice.
Winners-Only ReGLOSS AR Live Commemorative Event (Applications Closed)
A “ReGLOSS AR Live Commemorative Event” will also be held, where winners will be selected by lottery from among those who purchase eligible products at HMV&BOOKS SHIBUYA during the campaign period. The event will be held on November 20, 2026, at HMV&BOOKS SHIBUYA, 6th Floor, Event Space A. The first half will feature a talk show, and the second half will be a meet-and-greet.
Part 1 (starting at 5:15 PM) will feature Kanade Otonose and Ririka Ichijo, while Part 2 (starting at 6:45 PM) will feature Raden Juukatei and Hajime Todoroki. Fifty winners will be selected for each session. Please note that applications for this event are now closed.
The “ReGLOSS AR LIVE X-ReCHORD Commemorative POP-UP SHOP & Fair” starts on November 20!
©COVER| Event Dates | November 20–December 6, 2026 |
|---|---|
| Venues | [Tokyo/Shibuya] HMV&BOOKS SHIBUYA (POP-UP SHOP) [Osaka/Namba] HMV&BOOKS NAMBA (POP-UP SHOP) [Nationwide] HMV and HMV&BOOKS stores (excluding the fair and select stores) |
| Official Website | HMV Special Page |
Frequently Asked Questions about the “ReGLOSS AR LIVE X-ReCHORD Commemorative POP-UP SHOP & Fair”
When and where will the event take place?
The pop-up shop will be held from November 20 to December 6, 2026, at HMV&BOOKS SHIBUYA and HMV&BOOKS NAMBA, and the fair will be held at HMV and HMV&BOOKS stores nationwide (excluding some locations).
How can I get the original clear bookmark?
For every 2,200 yen (tax included) spent on “Hololive” merchandise—including “ReGLOSS AR Live Goods”—you’ll receive one random bookmark from a set of four designs. Quantities are limited, so the offer ends when supplies run out.
Is HMV&BOOKS online included in the fair?
HMV&BOOKS online is not included in the promotion. Additionally, HMV SPOT Ariake Garden, HMV&BOOKS SPOT Itami Airport, HMV&BOOKS SPOT SHINJUKU, and HMV record shop are also excluded.
Is there an admission fee for the POP UP SHOP?
Admission is free. Depending on crowd levels, entry may be restricted through the distribution of numbered tickets or similar measures.
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*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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