Pom Pom Purin × 7-Eleven Collaboration Campaign Starts Gradually Beginning September 8!

A collaboration between Sanrio’s popular character “Pompompurin” and “7-Eleven” stores nationwide will begin in stages starting Tuesday, September 8, 2026.

To commemorate the character’s 30th anniversary, this campaign will feature the release of three original sweets, as well as a promotion offering limited-edition merchandise with the purchase of eligible items and an app-based raffle!

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Details of the Pom Pom Purin × 7-Eleven “Pom Pom Purin Campaign!”

Pom Pom Purin, who will celebrate his 30th anniversary in 2026 and won first place in the “2026 Sanrio Character Awards” for the second consecutive year,

Collaboration events celebrating this anniversary year will be held sequentially at 7-Eleven stores nationwide from Tuesday, September 8, 2026, through Wednesday, September 30, 2026.

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

3 Original Pompompurin Sweets

Featuring the “Happy Texture” logo—which signifies a focus on a chewy texture and smooth melt-in-your-mouth feel—all three original Pom Pom Purin-inspired sweets will go on sale sequentially starting Tuesday, September 8!

Pom Pom Purin Cream Milk Pudding

Pom Pom Purin’s Chewy White Dorayaki

Pom Pom Purin Imagawa-yaki (Custard Pudding Flavor)

There are 5 different Imagawa-yaki stamp designs

*Products will be released sequentially starting Tuesday, September 8.
*There are 5 different stamp designs on the Imagawa-yaki.
*Prices including tax are listed at 8%, reflecting the reduced tax rate.
*Available in limited quantities; offer ends when supplies run out.
*Some products may not be available at certain stores, and product names and specifications may vary.

Pom Pom Purin Tile Stickers: 2 Varieties Total

Pom Pom Purin designs will be released sequentially starting Tuesday, September 8, as part of the popular “Tile Stickers” series!

Pom Pom Purin Tile Stickers

Tile Stickers: Yumekawa! Pompompurin

*This is a limited-quantity item.
*Prices including tax are listed at a 10% consumption tax rate.

Get an original sticker with the purchase of eligible sweets

Receive an original sticker featuring Pom Pom Purin and his Team Purin friends as a gift on a first-come, first-served basis with the purchase of two eligible sweets!

There are three designs available in total, and you can choose your favorite one to receive.

Original Sticker

Original Sticker

Original Sticker

Look for this logo

Receive an A5 clear file with the purchase of eligible nutritional drinks

Receive a 7-Eleven-exclusive A5 clear file featuring designs from the Pom Pom Purin universe as a gift on a first-come, first-served basis with the simultaneous purchase of 3 eligible nutritional drinks!

Choose your favorite design from a total of 6 varieties, each featuring a different illustration.

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

Get a free mini slider pouch with the purchase of eligible chocolate snacks

Receive a 7-Eleven exclusive mini slider pouch—perfect for carrying small items— available as a free gift on a first-come, first-served basis when you purchase 3 eligible chocolate snacks at once!

There are 4 designs to choose from, and you can select your favorite one.

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

Pom Pom Purin App Raffle Campaign

Show the 7-Eleven app and make a cumulative total of 2 purchases of eligible sweets to enter the drawing once.

First prize is a backpack featuring Pom Pom Purin’s bottom; second prize is a cushion and blanket featuring the Imakawa-yaki packaging design; and third prize is a limited-edition collaboration wallpaper available to all participants!

[1st Prize] Pom Pom Purin Butt Backpack

[2nd Prize] Pompompurin Imakawa-yaki Cushion & Blanket

[3rd Prize] Collaboration-Exclusive Wallpaper

*Prize images are for illustrative purposes only. Prize specifications are subject to change.
*After meeting the conditions, a notification regarding the drawing will be sent to the app within 24 hours.
*You can enter the drawing each time you meet the conditions, but you can only win each prize once per person.

Official X Follow & Retweet Campaign

Follow the official 7-Eleven Japan X account (@711SEJ) and retweet the eligible post with the specified hashtag and a comment to enter the drawing.

A total of 10 winners will be selected at random to receive an “Original BIG Plush Toy”!

Pom Pom Purin Prize Draw

To coincide with this collaboration, the “Pom Pom Purin Lucky Draw”—where everyone wins a prize—will go on sale nationwide starting Saturday, September 12, at 10:00 AM!

Each play costs 880 yen (tax included). Details on the prizes are summarized in the related articles below.

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

Seven Net Shopping Exclusive Merchandise

Starting with a large plush toy standing approximately 50 cm tall, several Seven Net Shopping exclusive items are now available!

The pre-order period runs from 5:00 PM on Friday, September 11, 2026, through 11:59 PM on Monday, October 12, 2026.

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

*Please note that even during the pre-order period, pre-orders may close early if the planned quantity is reached.
*These items are not available for purchase at 7-Eleven stores.

Pom Pom Purin × 7-Eleven “Pom Pom Purin Campaign!” Starts September 8!

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

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Pom Pom Purin × 7-Eleven “Pom Pom Purin Campaign!” Frequently Asked Questions

When does the “Pom Pom Purin Campaign!” run?

From Tuesday, September 8, 2026 through September 30 (Wed). The release dates vary by promotion: collaboration products go on sale starting September 8 (Tue), while the giveaway campaign begins on September 10 (Thu) and September 17 (Thu).

What products are included in the collaboration lineup?

Pom Pom Purin Cream Milk Pudding 289.44 yen (tax included), Pom Pom Purin Chewy White Dorayaki with Custard Whip & Caramel Sauce 237.60 yen (tax included), and Pom Pom Purin Imakawa-yaki (Custard Pudding Flavor) 170.64 yen (tax included)—a total of three items. In addition, two types of Sunstar Stationery tile stickers will also be released.

How can I get the original stickers?

From 10:00 AM on Thursday, September 10, through Wednesday, September 23, if you purchase two chilled Western-style or Japanese sweets featuring the “Happiness Texture” logo, you can choose one sticker from the three available and take it home on a first-come, first-served basis.

Which products qualify for the A5 clear file and mini slider pouch?

To receive an A5 clear file, you must purchase three items at once from the Chocola BB Sparkling series, Chocola BB Light, or C1000 Vitamin Orange. To receive a mini slider pouch, you must purchase three items at once from Morinaga’s chocolate snacks, such as Dars Premium or Dars. Both promotions run from 10:00 AM on Thursday, September 17, through September 30 (Wed).

Please tell me the prizes for the app raffle campaign.
First prize is a Pom Pom Purin “Butt” Backpack (10 winners); second prize is a Pom Pom Purin Imakawa-yaki Cushion & Blanket (30 winners); and third prize is a limited-edition collaboration wallpaper awarded to all participants who do not win first or second prize.

Can the Seven Net Shopping exclusive merchandise be purchased at 7-Eleven stores?

These items are not available for purchase at 7-Eleven stores. Pre-orders will be accepted on the Seven Net Shopping special campaign page from 5:00 PM on Friday, September 11, 2026, until 10:59 PM on Monday, October 12, 11:59 PM.

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Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

© 2026 SANRIO CO., LTD. APPROVAL NO. L672048

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コラボカフェ編集部 (Nagi) (10524 posts)

コラボカフェ編集部 (Nagi)