Merchandise featuring the popular character “Usamaru,” designed by Sakumaru, is coming to Avail, part of the Shimamura Group!
Starting October 17, 2026, a wide range of items—from home goods like die-cut cushions and blankets to apparel such as pullovers and loungewear—will go on sale at Avail stores nationwide.
・The lineup includes home goods such as die-cut cushions, blankets, and storage boxes
・Apparel items such as pullovers, hanten jackets, loungewear, and pajamas will also be available
・For home goods, purchases are limited to one item per person per product name; there is no limit on the number of apparel items per person
・The Honjo, Matsumori, and Aira stores are excluded from this sale
“Usamaru” Design Goods at Avail
Goods featuring the popular “Usamaru” character, designed by illustrator Sakumaru, will go on sale at Avail stores nationwide starting October 17, 2026.
The lineup ranges widely from home decor items such as die-cut cushions and blankets, to accessories like hair accessories and pouches, and even apparel such as pullovers and loungewear. Hanten jackets, belly warmers, and house shoes will also be available!
©sakumaruMiscellaneous goods such as cushions and blankets
The lineup of home decor items includes “die-cut cushions” and “lumbar support cushions” cut to specific shapes, as well as “blankets,” “die-cut blankets,” and “storage boxes” with lids.
Small accessories include hair accessories such as “hair clips,” “multi-purpose clips,” and “hair buns,” as well as a “2-piece card case set,” “My Number card case,” “small drawstring pouch,” and “clear pouch”! The bag collection features three types: “shopping bags,” “spa bags,” and “tote bags.”
| Product Name | Price (Tax Included) |
|---|---|
| Various Die-Cut Cushions | 1,650 yen |
| Various Lumbar Support Cushions | 1,650 yen |
| Various Blankets | 2,750 yen |
| Various Die-Cut Blankets | 2,750 yen |
| Various Storage Boxes | 2,750 yen |
| Assorted Hair Clips | 770 yen |
| Assorted Multi-Clips (2-Piece Set) | 990 yen |
| Various Hair Buns | 990 yen |
| Various Card Case 2-Piece Sets | 770 yen |
| Various My Number Card Cases | 770 yen |
| Various Small Drawstring Bags | 770 yen |
| Various Clear Pouches | 770 yen |
| Various Shopping Bags | 1,320 yen |
| Various Spa Bags | 1,980 yen |
| Various Tote Bags | 1,980 yen |
| Belly Warmers | 1,089 yen |
| Various Styles of Pants with Built-in Belly Warmers | 1,089 yen |
| Various types of house socks | 539 yen |
Apparel such as pullovers and loungewear
The apparel lineup includes women’s “Sagara Embroidered Pullovers” and “Embroidered Pullovers,” as well as men’s “Hanten” and “Loungewear.” New women’s loungewear items—including “Ponchos,” “Loungewear,” “Pajamas,” and “House Shoes”—are also now available!
| Product Name | Price (Tax Included) |
|---|---|
| Sagara Embroidered Pullover (Women’s) | 3,300 yen |
| Embroidered Pullover (Women’s) | 3,300 yen |
| Hanten (Men’s) | 3,850 yen |
| Loungewear (Men’s) | 3,850 yen |
| Poncho (Women’s) | 3,300 yen |
| Various Loungewear (Women’s) | 3,850 yen |
| Pajamas (Women’s) | 3,850 yen |
| Various Slippers (Women’s) | 1,980 yen |
Purchase Limits and Participating Stores
For miscellaneous goods and accessories, purchases are limited to one item per person per product name. There are no quantity limits on apparel items such as pullovers and loungewear. Sales will take place at Avail stores nationwide, excluding the Honjo, Matsumori, and Aira stores.
“Usamaru” design merchandise goes on sale at Avail starting October 17!
©sakumaru| Release Date | October 17, 2026– |
|---|---|
| Retail Locations | [In-Store] Avail stores nationwide (excluding Honjo, Matsumori, and Aira stores) [Online] Shimamura Group Official Online Store |
| Official Website | Avail Official Website Shimamura Group Official Online Store |
Frequently Asked Questions About “Usamaru” Design Merchandise at Avail
When will the “Usamaru” design merchandise go on sale?
It will go on sale at Avail stores nationwide starting October 17, 2026.
Are there any purchase limits?
For miscellaneous goods and accessories, purchases are limited to one item per person per product name. There are no quantity limits for apparel items such as pullovers and loungewear.
Are there any stores where these items will not be sold?
The Honjo, Matsumori, and Aira stores will not carry these items.
Can I buy these online?
Items marked with a ☆ in the promotional image will be available online, and items marked with a ♣ will be available in other sizes on the online store. Please check the Shimamura Group Official Online Store for details.
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
Please check the official website for details.
*Please note that the information in this article may be out of date, so please check the official website for the latest details.
©sakumaru
