The “Natsume’s Book of Friends POP UP SHOP in TOWER RECORDS,” based on the TV anime “Natsume’s Book of Friends”—adapted from the manga by Yuki Midorikawa—is coming to two Tower Records stores and Tower Records Online!

From November 20 to November 29, 2026, merchandise such as trading pin badges and large acrylic stands featuring newly drawn illustrations based on the “Artist” theme will be available for pre-sale, and event-exclusive postcards (10 varieties total) will also be distributed at the venue.

Details on the “Natsume’s Book of Friends POP-UP SHOP at TOWER RECORDS”

A pop-up shop for the TV anime “Natsume’s Book of Friends” will be held from November 20 to November 29, 2026, at two Tower Records locations—the Shinjuku Store and the Umeda NU Chayamachi Store—as well as on Tower Records Online. This event features newly drawn illustrations based on the “Artist” theme, along with new merchandise available for pre-release purchase and special purchase bonuses.

Sales will begin exclusively on Tower Records Online at 10:00 AM on November 20. In-store, depending on crowd levels, entry restrictions or the distribution of numbered tickets may be implemented.

Newly Illustrated Merchandise Based on the “Artist” Concept

At the event, four types of trading goods featuring newly illustrated artwork—trading pin badges, acrylic cards, bromides, and Ani-Frame items—will be available for pre-sale. All items come in a random assortment of 10 varieties; you can collect the full set in a single box only if the box is unopened.

Plus, BIG acrylic stands, extra-large acrylic stands, and BIG acrylic keychains are also available! In addition to the “Artist Ver.,” Nyanko-sensei merchandise includes the “Winter Outfit Ver. and “Autumn Leaf Viewing Ver.” round coin cases and faux leather mini pouches.

Trading Goods

Trading goods can be purchased individually or in boxes.

Acrylic Stands & Nyanko-sensei Accessories

Acrylic stands are available in two sizes: BIG and Extra Large, and a BIG acrylic stand featuring Nyanko-sensei alone is now available! Nyanko-sensei’s accessories include a single-pocket pass case, as well as round coin cases in three designs and a faux leather mini pouch.

Purchase Limits and Post-Event Sales

The purchase limit per transaction is up to 3 boxes of trading goods, or up to the maximum number of items contained in one box for individual items; purchases that exceed this limit when combining boxes and individual items are not permitted. For all other merchandise, the limit is 3 items per type. These restrictions may be lifted without prior notice.

Items sold in advance at the event are scheduled to be available at a later date on the “AMNIBUS” e-commerce site and at Animate. However, orders for some items may not be accepted after the event.

Purchase Bonuses for “Natsume’s Book of Friends POP UP SHOP in TOWER RECORDS”

In addition to the event bonuses distributed in-store, different box purchase bonuses are available at Tower Records Online and at AMNIBUS and Animate after the event ends.

Event Bonus: “Postcards (10 Varieties Total)”

From November 20 through November 29, for every 2,000 yen (tax included) spent on eligible products in a single transaction at the event venue, you will receive one random event bonus “Postcard (10 Varieties Total).” Combined purchases across multiple transactions are not eligible, and the promotion ends when supplies run out. Purchases made at Tower Records Online, as well as at AMNIBUS and Animate after the event ends, are not eligible.

Tower Records Online Exclusive BOX Purchase Bonus

When you purchase one BOX of the “Exclusive Artist Ver. Trading Pin Badges” at Tower Records Online, you’ll receive an “Exclusive Artist Ver. Nyanko-sensei Pin Badge (Event-Limited Bonus)” while supplies last. Purchases made at Tower Records stores are not eligible for this offer.

AMNIBUS & Animate Exclusive Box Purchase Bonus

After the event ends, purchasing one box of the “Exclusively Drawn Artist Ver. Trading Pin” from the “AMNIBUS” e-commerce site or Animate, you will receive the “Exclusive AMNIBUS & Animate Bonus: Original Illustration Takashi Natsume & Nyanko-sensei Artist Ver. Pin.” Please note that this bonus is subject to change.

X Campaign to Celebrate the Event

To celebrate the event, a Follow & Repost Campaign is being held on X through November 29, 2026. Follow the “AMNIBUS Official X Account” and the “Tower Records Anime Official X Account,” then repost the campaign post for a chance to win a a “Complete Postcard Set.” Entry and shipping are limited to Japan.

“Natsume’s Book of Friends POP-UP SHOP at TOWER RECORDS” opens on November 20!

Frequently Asked Questions for “Natsume’s Book of Friends POP UP SHOP in TOWER RECORDS”

When is it taking place, and where are the venues?

The event will be held from November 20 to November 29, 2026, at two Tower Records locations—the Shinjuku Store and the Umeda NU Chayamachi Store—as well as on Tower Records Online. Sales on Tower Records Online will begin at 10:00 AM on November 20.

Are there any purchase bonuses?

For every 2,000 yen (tax included) spent on eligible items in a single transaction at the event venue, you will receive one random postcard (out of 10 total designs). This offer ends when supplies run out.

Can I get postcards on Tower Records Online?

Postcards are not available with purchases made on Tower Records Online. On Tower Records Online, if you purchase one box of trading pin badges, you’ll receive a Nyanko-sensei event-exclusive pin badge while supplies last.

Are there any purchase limits?

Per transaction, you may purchase up to 3 boxes of trading items, or individual items up to the maximum quantity contained in one box. For all other products, the limit is 3 items per type.

Will the items be available for online purchase after the event ends?

After the event ends, pre-orders are scheduled to be accepted on the “AMNIBUS” e-commerce site and at Animate. Please note that some items may not be available for order at a later date.

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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

© Yuki Midorikawa, Hakusensha / “Natsume’s Book of Friends” Production Committee