A collaboration event between the JRA’s “UMAJO” and Narumiya Characters, titled “Fall in Love with Horses! AOZORA PARK,” has been announced.
From November 7 to November 29, the event will be held for four days each at Tokyo Racecourse and Kyoto Racecourse, where visitors can enjoy mystery puzzles, photo spots, and racecourse-exclusive merchandise featuring original illustrations!
・Tokyo Racecourse: November 7 (Sat), 8 (Sun), 14 (Sat), and 15 (Sun), 2026
・Kyoto Racecourse: November 21 (Sat), 22 (Sun), and 28 (Sat) and 29 (Sun), 2026
・Events include a mystery-solving challenge, photo spots, collaborative Purikura, and special edition racetrack guided tours
・Six items of collaboration merchandise featuring original illustrations will be sold exclusively at the racetracks
Narumiya Characters × UMAJO “Thrill of the Horses! AOZORA PARK” Details
Narumiya Characters, which are gaining renewed attention thanks to the Heisei retro boom, are gathering at the racetrack!
Enjoy mystery-solving activities around the racetrack with the original character “Umami,” photo spots, and limited-edition merchandise available only here.
*A separate admission fee applies for entry to the Tokyo/Kyoto Racecourses on the day of the event. Please check the JRA website for details.
*The event will generally take place rain or shine. However, it may be canceled or modified due to severe weather or other reasons.
Narumiya Characters × UMAJO: Umamii’s Mystery-Solving Challenge
Join Umamii to find Nakamura-kun’s pet, “Hitsuji-kun,” who got lost at the racetrack! a mystery-solving event where you team up with Umamii!
Using the guide sheet and hints from Umamii as clues, visit the four checkpoints inside the racecourse. If you solve all the puzzles and present a betting ticket purchased on the day for 100 yen or more, you’ll be able to spin the “UMAJO Special Gacha” for a chance to win a “Thrilling! One-Point Charm” (5 varieties total).
Mystery-Solving Challenge Backing Sheet
Heart-Fluttering! One-Point Charms (5 Varieties Total)
| Distribution of Game Sheets | From park opening until 4:45 PM Collaboration Event Information Desk |
|---|---|
| Gacha Redemption Location | Collaboration Event Information Desk |
| Participation Requirements | Complete all puzzle questions and present a horse racing ticket purchased on the day for 100 yen or more |
* The number of participation cards is limited.
*Persons under the age of 20 cannot purchase betting tickets and therefore cannot participate in the UMAJO Special Gacha.
*For events and campaigns requiring the presentation of a betting ticket, you may also present your UMACA transaction statement or the UMACA Smart inquiry screen. This does not include tickets purchased via phone or online betting.
*Limited to the first 500 people each day; limited to one participation per person per day.
*Gift redemption is available until 4:45 PM on the day of the event.
*Giveaways can only be redeemed on the day you participate in the mystery-solving event.
Narumiya Characters × UMAJO Collaboration Goods
Six special collaboration items featuring illustrations created exclusively for this partnership are available for purchase only at the racetrack!
The lineup includes a portable plush keychain dressed in UMAJO green and a mini drawstring pouch available as a capsule toy.
Out-and-About Plush Keychain
Heart-Fluttering! Mini Clear Pouch
Out-and-About Charm Design Bag
Heart-Fluttering! Plump Stickers
Sparkly Clear Pouch
Heart-Pounding! Out-and-About Drawstring Pouch
| Product Name | Price |
|---|---|
| Out-and-About Plush Keychain (4 designs total) | 3,300 yen (tax included) |
| Heart-Fluttering! Mini Clear Pouch (4 designs total) | 1,200 yen (tax included) |
| On-the-Go Charm Design Bag | 2,800 yen (tax included) |
| Heart-Fluttering! Plump Stickers | 700 yen (tax included) |
| Sparkling Clear Pouch | 2,500 yen (tax included) |
| Heart-Pounding! Out-and-About Drawstring Pouch (Random Selection of 4 Types, Capsule Toy) | 500 yen (tax included) |
| Event Hours | From park opening until 4:45 PM |
|---|---|
| Event Location | Tokyo Racecourse: Plaza in Front of the Main Gate Kyoto Racecourse: Hidamari Plaza |
*Available exclusively at the racetracks.
*Merchandise purchases are limited to one per person per day.
*Quantities are limited, and items may sell out.
*In addition to Tokyo Racecourse and Kyoto Racecourse, where the collaboration is currently underway, select collaboration merchandise will also be sold at UMAJO SPOT locations at the following racecourses during November and December.
Narumiya Characters × UMAJO Other Events
In addition to photo spots and collaborative Purikura, we’re also offering guided tours for first-time horse racing visitors!
Photo Spots
Photo spots where the Narumiya Characters and the Umami characters welcome you have arrived!
| Event Hours | From gate opening until 4:45 PM |
|---|---|
| Event Location | Tokyo Racecourse, Fuji View Stand, 5th Floor, near Pillar No. 24 Kyoto Racecourse, Goal Side, 2nd Floor, near Pillar No. 20, semi-outdoor space |
Collaboration Purikura
We’ve set up a Purikura machine where you can take photos with original frames!
| Price | 400 yen per session |
|---|---|
| Event Hours | From park opening until 4:45 PM |
| Event Location | Tokyo Racecourse, Fuji View Stand, 5th Floor, near Pillar No. 30 Kyoto Racecourse, Station Side/Goal Side, 2nd Floor, connecting area |
*To participate, you must present the numbered ticket obtained via the “Racetrack Event Participation App” on the day of the event.
*Registration via the “Racetrack Event Participation App” is on a first-come, first-served basis and will close once capacity is reached. (Registration is limited to one photo session per time slot. )
Special Edition Racetrack Guided Tour
A tour designed for horse racing beginners, featuring lessons on how to watch the paddock and buy betting tickets, plus guidance on watching the races!
Show a betting ticket purchased on the day of the event worth 200 yen or more to enter a participants-only raffle for a chance to win a complete set of “Thrill! One-Point Charms” (5 varieties total).
| Venue | Date and Time (Check-in Time) |
|---|---|
| Tokyo Racecourse 20 participants per session, approx. 80 minutes |
November 8 (Sun) 10:20 a.m.– (Gates open–9:50 a.m.) November 8 (Sun) 12:10 p.m.– (Gates open–11:30 a.m.) November 14 (Sat) 10:25 a.m.– (Gates open – 9:45) November 14 (Sat) 12:00– (Gates open – 11:25) |
| Kyoto Racecourse 12 guests per session; approx. 100 minutes |
November 28 (Sat) 10:50 a.m. – (Gates open at 10:00 a.m.) November 28 (Sat) 12:55 p.m. – (Gates open at 12:00 p.m.) November 29 (Sun) 10:10 AM– (Gates open – 9:40 AM) November 29 (Sun) 12:25 PM– (Gates open – 11:30 AM) |
*Registration takes place at the Collaboration Event Information Desk.
*Participation in the tour is by lottery. Lottery results will be posted at the Collaboration Event Information Desk and in front of UMAJO SPOT.
*Individuals under the age of 20 are not eligible to participate in the lottery.
* Participation in the raffle to win merchandise is limited to one entry per day per person aged 20 or older.
UMAJO SPOT PLUS+ Green Area Collaboration (Tokyo Racecourse Exclusive)
Transformed into a special space where “Narumiya World” comes to life with Narumiya Characters plush toys and dazzling decorations!
The event will take place near Column 27 on the 5th floor of the Fuji View Stand at Tokyo Racecourse, from gate opening until 4:45 PM.
*To participate, you must present the numbered ticket obtained via the “Racetrack Event Participation App” on the day of the event.
*Registration via the “Racetrack Event Participation App” is on a first-come, first-served basis and will close once capacity is reached.
* Registration is limited to 4 people per time slot.
* Sessions are 20 minutes long on a rotation basis.
* You will not be admitted once your reserved time slot has passed.
*UMAJO SPOT is a women-only space. (Male guests are permitted only if accompanied by a preschool-aged child. Additionally, we do not permit entry to anyone under the age of 20.)
Welcome Back Offer
If you bring the collaboration guide distributed at the racetrack to UMAJO SPOT at a later date, you might just get a little something…!?
| Tokyo Racecourse | November 22 (Sun), 23 (Mon, Holiday), 28 (Sat), 29 (Sun), 30 (Mon) |
|---|---|
| Nakayama Racecourse Hanshin Racecourse |
December 5 (Sat), 6 (Sun), 12 (Sat), 13 (Sun), the 19th (Sat), 20th (Sun), 26th (Sat), and 27th (Sun) |
*Giveaways will end once supplies run out.
*Giveaways are limited to one per person per day.
Narumiya Characters × UMAJO at Tokyo/Kyoto Racecourses—Starting November 7!
| Official Website | Narumiya Characters × UMAJO “Heart-Pounding Horses! AOZORA PARK” |
|---|---|
| Venue | Tokyo Racecourse, Kyoto Racecourse |
| Event Dates | [Tokyo Racecourse] November 7 (Sat), 8 (Sun), 14 (Sat), and 15 (Sun), 2026 [Kyoto Racecourse] November 21, 2026 (Sat), 22 (Sun), 28 (Sat), and 29 (Sun), 2026 |
| Admission Fee | A separate admission fee applies to enter the racetrack. |
| Official X | UMAJO Official X (@umajo_jra) |
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Narumiya Characters × UMAJO “Heart-Pounding Horses! AOZORA PARK” FAQ
When will it be held?
Tokyo Racecourse will host the event on November 7 (Sat) and 8 (Sun), 2026, as well as November 14 (Sat) and 15 (Sun), and Kyoto Racecourse will host the event on November 21 (Sat), 22 (Sun), 28 (Sat), and 29 (Sun).
Where can I buy the collaboration merchandise?
At Tokyo Racecourse, they will be sold in the plaza in front of the Main Gate, and at Kyoto Racecourse, in the Hidamari Plaza, from when the gates open until 4:45 PM. Some items will also be sold at UMAJO SPOT locations at Fukushima, Tokyo, Chukyo, Nakayama, and Hanshin Racecourses from November through December.
What can you win in the mystery-solving challenge?
If you solve all the puzzles and present a betting ticket purchased on the same day for 100 yen or more, you can spin the UMAJO Special Gacha for a chance to win a “Tokimeki! One-Point Charm” (5 varieties total). This offer is limited to the first 500 participants each day, and those under 20 years of age are not eligible to participate.
Is there an admission fee to participate?
A separate admission fee applies to enter the racetrack.
Please check the official website.
*Please note that the information in these articles may be out of date; we ask that you check the official website for the latest details.
©NARUMIYA INTERNATIONAL CO., LTD.
