Collaboration items from MAZDA and Shimamura will go on sale starting September 18, 2026, at select Shimamura stores and Shimamura Park (online store).
The collection consists of two series: one themed around the first-generation Eunos Roadster and another featuring four iconic rotary-powered sports cars from Mazda’s history.
・Available at select stores starting September 18, 2026; at Shimamura Park starting at 3:00 PM on the same day
・First-generation Eunos Roadster “NA6CE” series
・Rotary sports cars: RX-7 SA22C/FC3S/FD3S and RX-8 SE3P
・A wide selection of car accessories, including keyrings and smart key cases
MAZDA “Shimamura Collaboration” Sales Overview
MAZDA collaboration items are coming to Shimamura. The theme features the first-generation Eunos Roadster and four generations of rotary sports cars. A key feature of both the Eunos Roadster and the rotary sports cars is that the illustrations include not only the car names but also the model codes. The back print on the sweatshirts features line-drawn silhouettes and the text “Rotary Engine Powered.”
Mazda Motor Corporation Approval No. 10055
| Release Date | September 18, 2026 |
|---|---|
| Retail Locations | Select Shimamura stores |
| Online | Shimamura Park (online store) will begin sales at 3:00 PM on the same day |
| Series | Two series: EUNOS ROADSTER and ROTARY SPORTS CARS |
| Compatible Models | Eunos Roadster (NA6CE)/Savanna RX-7 SA22C/Savanna RX-7 FC3S/Mazda RX-7 FD3S/Mazda RX-8 SE3P |
| Participating Stores | List of Participating Stores |
| Online Store | Shimamura Park |
| Official X | @shimamura_gr |
*Item numbers marked with a red star are exclusive to Shimamura Park (online store). However, depending on circumstances, they may be available at select stores.
*Images are for illustrative purposes only and may differ from the actual product.
*Items may be sold out.
MAZDA “Shimamura Collaboration” Eunos Roadster
The theme is the first-generation Roadster, which debuted in 1989. The silhouette of the NA model with its top down is depicted in green and red, and the model code “NA6CE” is subtly printed on the back of the bag and keychain. The back print on the sweatshirt is a line drawing of the front view of the early-model Roadster, accompanied by the phrase “Since 1989.”
Mazda Motor Corporation Approval No. 10055
The keychain is shaped like the car itself, with a “NA6CE” logo plate on the back. Another feature of this series is its lineup of small accessories—such as smart key cases, tri-fold key cases, and coin pouches—that you can actually carry with you alongside your beloved car.
Mazda Motor Corporation Approval No. 10055
| Various Men’s Embroidered Sweatshirts | Base Price: 1,990 yen (2,189 yen including tax) / M, L, LL, 3L, 4L, 5L |
|---|---|
| Various Kids’ Embroidered Sweatshirts | Base Price: 1,490 yen (1,639 yen including tax) / 140, 150, 160 |
| Various Shoulder Bags | Base Price: 1,490 yen (1,639 yen including tax) |
| Various men’s hats | Base price: 1,290 yen (1,419 yen including tax) |
| Various pass cases | Base price: 1,290 yen (1,419 yen including tax) |
| Various Coin Pouches | Base Price: 990 yen (1,089 yen including tax) |
| Various Smart Key Cases | Base Price: 990 yen (1,089 yen including tax) |
| Tri-fold Key Cases | Base Price: 990 yen (1,089 yen including tax) |
| Various Key Rings | Base Price: 990 yen (1,089 yen including tax) |
| Various Shopping Bags | Base Price: 790 yen (869 yen including tax) |
| Various Keychains | Base Price: 690 yen (759 yen including tax) |
MAZDA “Shimamura Collaboration” Rotary Sports Cars
This is a series featuring four iconic rotary sports cars. The SAVANNA RX-7 SA22C, SAVANNA RX-7 FC3S, MAZDA RX-7 FD3S, and MAZDA RX-8 SE3P are displayed side-by-side, each featuring its model code logo and a side view.
Mazda Motor Corporation Approval No. 10055
The FC3S sweatshirt features a front view with the retractable headlights open, accompanied by the text “Rotary Engine Powered.” The other design showcases a side view of four cars lined up alongside the model logo. The caps and coin cases are categorized by vehicle model, so you can choose the ones that match your favorite car.
Mazda Motor Corporation Approval No. 10055
The keyrings come in three body-color variations: blue for the FC3S, red for the SE3P, and green for the SA22C. The pass cases are shaped like the FC3S and FD3S models and feature a retractable cord, making them suitable for use as commuter pass holders.
| Various Men’s Embroidered Sweatshirts | Base price: 1,990 yen (2,189 yen including tax) / M, L, LL, 3L, 4L, 5L |
|---|---|
| Various Shoulder Bags | Base Price: 1,490 yen (1,639 yen including tax) |
| Various Men’s Hats | Base Price: 1,290 yen (1,419 yen including tax) |
| Various Pass Cases | Base Price: 1,290 yen (1,419 yen including tax) |
| Various Coin Pouches | Base Price: 990 yen (1,089 yen including tax) |
| Smart Key Cases | Base Price: 990 yen (1,089 yen including tax) |
| Tri-fold Key Cases | Base Price: 990 yen (1,089 yen including tax) |
| Various Key Rings | Base Price: 990 yen (1,089 yen including tax) |
| Shopping Bags | Base Price: 790 yen (869 yen including tax) |
| Keychains | Base Price: 690 yen (759 yen including tax) |
*Prices listed are base prices. Prices in parentheses include tax.
*Since the term “various” is used for each item category, individual prices for each product are not listed in the flyer.
Frequently Asked Questions About the MAZDA “Shimamura Collaboration”
When and where will the MAZDA × Shimamura collection go on sale?
It will go on sale at select Shimamura stores starting September 18, 2026. Sales will begin at 3:00 PM on the same day at Shimamura Park (online store).
Which car models are featured in the designs?
The “Rotary Sports Cars” series features the Eunos Roadster (NA6CE) series, along with four other models: the SAVANNA RX-7 SA22C, SAVANNA RX-7 FC3S, MAZDA RX-7 FD3S, and MAZDA RX-8 SE3P.
Can I buy all varieties in stores?
No, you cannot. Some item numbers are exclusive to Shimamura Park (online store). However, depending on circumstances, some items may be available at select stores.
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Please check the official website for details.
*Please note that the information in this article may be out of date; we ask that you verify the details on the official website.
Mazda Motor Corporation Approval No. 10055
