Name: L'Arc-en-Ciel 35th Anniversary Campaign
Start: 2026-09-22
Location: Lawson Stores Nationwide

The Lawson Group’s “L’APPY L’AWSON” campaign, commemorating the 35th anniversary of L’Arc-en-Ciel’s formation, will begin at 7:00 a.m. on September 22, 2026.

Multiple initiatives will be launched simultaneously, including giveaways of original clear file folders, an entertainment lottery, and a digital stamp rally.

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Key Points of This Article

・The Lawson Group’s campaign celebrating L’Arc-en-Ciel’s 35th anniversary begins at 7:00 a.m. on September 22, 2026
・Purchase any three eligible Meiji snacks to receive one of six original clear file designs on a first-come, first-served basis
・The Entertainment Lottery costs 900 yen per play and features prizes such as a daypack and a visual blanket as the “Last Prize”
・ The Luciel-chan Room Light will go on sale sequentially starting September 18 for 3,949 yen
・In the “Repost” campaign, one winner will be selected by lottery to receive a 10,000-yen QUO Card

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L’Arc-en-Ciel “L’APPY L’AWSON” Event Overview

A campaign commemorating the 35th anniversary of the rock band L’Arc-en-Ciel’s formation “L’APPY L’AWSON” is being held in collaboration with three companies: Lawson, HMV, and Lawson United Cinema.

The campaign at Lawson will begin at 7:00 a.m. on September 22, 2026, and featuring the distribution of original clear file folders, the sale of entertainment lottery tickets, and a quote-sharing campaign, all launching simultaneously. Ahead of this, the Luciel-chan room light will go on sale on September 18.

Key Visual for the L'Arc-en-Ciel 35th L'Anniversary Campaign

L’APPY L’AWSON Event Overview
Campaign Name	L’Arc-en-Ciel 35th L’Anniversary Campaign “L’APPY L’AWSON”
Start Date	September 22, 2026, 7:00 a.m.
Participating Locations	Lawson stores nationwide / HMV stores / @Loppi and HMV&BOOKS online
Main Features	Original clear file giveaway / Entertainment lottery / Digital stamp rally / Quote post campaign
Lawson Special Website	L’Arc-en-Ciel 35th L’Anniversary Lawson Special Site
Campaign Page	Lawson Research Institute Campaign Page
Official Website	L’Arc-en-Ciel Official Website

*Some stores, Natural Lawson, Lawson Store 100, and L-Mini Mart are excluded
*The content listed is subject to change without notice

L’Arc-en-Ciel “L’APPY L’AWSON” Digital Stamp Rally

The centerpiece of the campaign is a digital stamp rally that can be played across eligible Lawson Group promotions. By scanning the special codes printed on eligible promotions and products, you can collect stamps and receive digital rewards based on the number of stamps collected. Registration with the “Kuji-Sto” web app is required to participate, and participants can earn one stamp per campaign.

Visual for the L'APPY L'AWSON Digital Stamp Rally Campaign

There are three tiers of rewards; the “Digital Frame Vol. 2” reward, which requires 10 stamps, is currently awaiting release on the special website.

Original rewards based on the number of stamps collected

The following campaigns will distribute special codes starting in September.

Campaigns Eligible for the Digital Stamp Rally (Starting in September)
Luciel-chan Room Light	September 18 / Listed in the instruction manual
35th L’Anniversary Entertainment Lottery	September 22 / Included with prize
Original Clear File	September 22 / Printed on the product
Traveler’s High Collection	October 1 / Included with the product
L’A-Men Collection	January 14, 2027/Included with the product or handed out at the time of purchase

*Recommended browsers: Safari for iOS, Chrome for Android
*Bonus content is subject to change

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L’Arc-en -Ciel “L’APPY L’AWSON” Original Clear File

Purchase any three eligible Meiji snacks to receive one original clear file. There are six designs in total, and you can choose your own design. This offer is available on a first-come, first-served basis and in limited quantities; it will end once supplies run out.

Overview of Original Clear Files
Period	September 22, 2026, 7:00 AM – October 5
Varieties	6 varieties total
Quantity	24 sheets total per store
How to Claim	Bring 3 eligible snacks (any combination) and 1 clear file of your choice to the register
Quantity Limit	Up to 1 of each type (for a total of 6) per person per store visit
Details	Lawson Research Institute Clear File Page

Eligible products include 19 Meiji confectionery items. You can mix and match any 3 items—even 3 of the same product is fine.

Eligible Products (Meiji): Net Weight and Lawson Standard Price (Tax Included)
Chocolate Effect 72% Cacao	65g/401 yen
Chocolate Effect 72% Cacao Pouch	40g/322 yen
Chocolate Effect 86% Cacao Pouch	37g/322 yen
Milk Chocolate	50g/228 yen
Milk Chocolate Box	26 pieces/523 yen
Strawberry Chocolate BOX	26 pieces/523 yen
Kinoko no Yama Strawberry & Chocolate	64g/284 yen
Takenoko no Sato Strawberry & Chocolate	61g/284 yen
Garbo Chocolate Pocket Pack	38g/189 yen
Garbo Chunked Strawberry Pocket Pack	37g/189 yen
Garbo Bittersweet Black Pocket Pack	38g/189 yen
Almond Chocolate Pocket Pack	42g/189 yen
Locabo Nuts Almond Pocket Pack	32g/189 yen
Fruit Juice Gummies: Grape	54g/164 yen
Fruit Juice Gummies: Satsuma Mandarin	54g/164 yen
Fruit Juice Gummies – Muscat	54g/164 yen
Poi Full Pouch	76g/257 yen
YanYan Tsuke-Bo	48g/240 yen
Twinkle	5 pieces/240 yen

*Offer ends when prizes run out
*Packaging shown is an example; availability may vary by store

Prizes for L’Arc-en-Ciel’s “35th L’Anniversary Entertainment Lottery”

Lawson and HMV will begin selling the “L’Arc-en-Ciel 35th L’Anniversary Entertainment Lottery” sequentially starting September 22. Each play costs 900 yen (tax included), and prizes include merchandise modeled after the band members and items featuring the Luciel-chan design.

L'Arc-en-Ciel 35th L'Anniversary Entertainment Lottery Visual

[1] Daypack Prize

A black daypack featuring a logo plate and rainbow-colored zippers.

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[2–5] Nemurinko Rubber Mascot Award

All 4 types: hyde, ken, tetsuya, and yukihiro.

Nemurinko Rubber Mascot Prize (4 Varieties)

[6–9] Acrylic Stand Prizes

A set of 4 varieties featuring full-body artist photos. The member’s name is printed on the base.

Acrylic Stand Prizes (4 Varieties Total)

[10–13] Acrylic Sticker Set (with Clear Pouch) Prize

A set consisting of acrylic stickers and a clear pouch with a carabiner; 4 varieties in total.

Acrylic Sticker Set (with Clear Pouch) Prizes: 4 Types Total

Acrylic Sticker Set (with Clear Pouch) Prize: 4 Varieties Total

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[14] Jacquard Hand Towel Prize

A set of 4 designs featuring Luciel playing musical instruments. You cannot choose the design.

[15] Pin Set Prize

A set of two pins—one large pin featuring the artist’s photo and one small pin featuring Luciel-chan—available in a total of 4 varieties.

Last Prize: Visual Blanket

Awarded to the person who draws the very last ticket.

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Entertainment Chance Prize: BIG Tapestry with Autograph

Access the entry site via the QR code printed on the stub of your raffle ticket, collect 5 entry numbers, and submit your entry. Registration as a Lawson WEB member (free).

Entertainment Chance Prize: Large Tapestry with Handwritten Autograph

35th L’Anniversary Entertainment Lottery Overview
Release Date	Starting September 22, 2026, in stages
Price	900 yen per play (tax included)
Participating Stores	Lawson (select locations)/HMV
Prizes	Daypack Prize/Nemurinko Rubber Mascot Prize (4 types total)/Acrylic Stand Prize (4 types total)/ Acrylic Sticker Set (with Clear Pouch) Prize (4 varieties total)/Jacquard Hand Towel Prize (4 varieties total)/Pin Set Prize (4 varieties total)
Final Prize	Visual Blanket
Entertainment Chance Prize	BIG Tapestry with Autograph / 10 winners selected by lottery / Entry deadline: December 31, 2026, at 11:00 PM
Lottery Details	Kuji Street Special Page

*Availability may vary by store, release dates may differ, and the promotion ends when supplies run out
*You cannot choose the design for the Jacquard Hand Towel Prize or the Pin Badge Set Prize

L’Arc-en-Ciel “Luciel-chan Room Light” Release Information

Ahead of the campaign, the “Luciel-chan Room Light” will go on sale in stages starting September 18. It is a 3D light featuring Luciel-chan wearing a Lawson-colored flight cap, with three brightness settings.

Luciel-chan Room Light Product Information
Release Date	Starting September 18, 2026
Price	3,949 yen (tax included)
Retailers	Lawson stores (select locations)/HMV stores/@Loppi・HMV&BOOKS online
Specifications	3 brightness levels / Materials: ABS, PVC, LED light
@Loppi Orders	Starting September 18 at 10:00 AM

*Not rechargeable
*Purchases made via @Loppi will be available for pickup on or after September 25
*The HMV & BOOKS online product page will go live on September 18 at 10:00 AM

L’Arc-en-Ciel “L’APPY L’AWSON” Quote Post Campaign

To commemorate the campaign, a quote-post campaign will also be held on X (formerly Twitter). To enter, follow the official Lawson account, then quote the eligible post and add the comment “Lawson L’Arc” to submit your entry.

Overview of the Retweet Campaign
Entry Period	From the post on September 22, 2026, until September 28 at 11:59 PM
Prize	Original QUO Card worth 10,000 yen
Number of Winners	1 winner selected by random drawing
How to Enter	Follow the official Lawson X (@akiko_lawson), then comment “Lawson L’Arc” on the eligible post and quote-post it
Winner Announcement	Winners will be notified via chat; scheduled for late November 2026
Entry Guidelines	Lawson Research Institute Retweet Campaign Page

*Reposts must be limited to official posts
*If you unfollow before the winners are announced, you will be disqualified from the contest

Products Featured So Far in L’Arc-en-Ciel’s “L’APPY L’AWSON”

“L’APPY L’ AWSON” has been gradually expanding its lineup since June 2026, and some products released before September are still eligible for entry.

Major Products Released Before September
Collect Box ~Snow Drop~	Released August 29 / 330 yen per box (tax included)/@Loppi and HMV&BOOKS online: 1 box (20 pieces) for 6,600 yen (tax included)/Includes all 25 card varieties and original konpeito candies
L’A Noodle Collection	Pre-orders at @Loppi and HMV&BOOKS online accepted until October 5 / Pickup on January 14, 2027 / Soy Sauce Flavor (3 servings): 1,944 yen (tax included); plus 4 other set options

*Check the special website for details and the latest information
*Orders may close before the end of the period depending on demand

Frequently Asked Questions about L’Arc-en-Ciel’s “L’APPY L’AWSON”

When does the campaign start?

The campaign at Lawson starts at 7:00 AM on September 22, 2026. The Luciel-chan Room Light will be the only item available for purchase starting September 18 on a rolling basis.

How do I get the original clear file?

Bring three eligible Meiji snacks and one clear file of your choice to the register to receive it. You can receive one of each type per person per store visit, up to a total of six.