The Sanrio character unit “Cure Kawaii-to!” is launching its first pop-up store, “Sanrio Characters Cure Kawaii! Evolution!!”!
The event will be held from October 3 to October 18, 2026, at NORTH on the 7th floor of Animate Ikebukuro Main Store. In addition to a lineup of 20 different merchandise items, a special collaboration live performance will be held at Animate Theater on October 17 and 18, toward the end of the event.
・The venue is Animate Ikebukuro Main Store, 7F NORTH
・A total of 20 merchandise items will be available, including T-shirts, tote bags, acrylic stands, and pin badges
・A special collaboration live event will be held at Animate Theater on October 17 and 18
・Live tickets: Front Priority Area 11,000 yen (tax included) / General Admission 6,000 yen (tax included)
Details on “Kyua Kawa! Evolution!!”
“Cure Kawa! Cute!”, a Sanrio character unit born from Sanrio Puroland’s special event “Oshikatsu Puroland,” will hold its first-ever pop-up store, “Sanrio Characters: Cure Kawa! Evolution!!,” at the Animate Ikebukuro Main Store.
The venue will feature merchandise featuring Hello Kitty, My Melody, Kuromi, Pochacco, Pompompurin, and Cinnamoroll, and a special collaboration live performance will be held at the Animate Theater on October 17 and 18 during the event period.
© 2026 SANRIO CO., LTD. APPROVAL NO. P180825-1Event Period and Participating Store
The event will run from October 3, 2026, to October 18, 2026. The participating store is Animate Ikebukuro Main Store, 7F NORTH.
Please note that the event will end once items are sold out, and quantity limits may apply to certain products. Quantity limits are subject to change or removal without notice depending on circumstances.
“Cure Kawa! Evolution!!” Merchandise Lineup
The lineup includes a total of 20 items, ranging from apparel to miscellaneous goods and random items. In addition to the six characters—Hello Kitty, My Melody, Kuromi, Pocchacco, Pompompurin, and Cinnamoroll—products featuring a group design are also available!
© 2026 SANRIO CO., LTD. APPROVAL NO. P180825-1The lineup ranges from everyday items like T-shirts and tote bags to classic merchandise such as acrylic stands, acrylic keychains, and pin badges, as well as items perfect for concerts and fan activities, like folding fans, hair ties, and headbands. Pin badges, Polaroid cards, stickers, and clear cards are sold as random items.
| Product Name | Price (Tax Included) |
|---|---|
| Always Together T-Shirt | 5,280 yen each |
| “Always Together” Tote | 4,180 yen each |
| “On the Go” Clear Pouch | 1,650 yen each |
| Packed-to-the-Brim Drawstring Pouch | 1,650 yen each |
| Fluffy Socks | 1,650 yen each |
| “Always by Your Side” Phone Case | 1,650 yen each |
| “Cheerful” Hair Ties | 990 yen each |
| Heart-Fluttering Outing Mirror | 2,200 yen each |
| Acrylic Stand: “Love Squeezed Tight” | 1,980 yen each |
| Best Friends Acrylic Keychains | 1,650 yen each |
| Silky-Smooth Comb | 1,320 yen each |
| Cheer Fan | 1,100 yen each |
| Clear File to Keep the Sparkle | 660 yen each |
| Best Friends Pin Badge / Random | 770 yen each |
| Always Together Pass Case | 1,980 yen each |
| Fluffy Hand Towel | 1,320 yen each |
| “Happy at Home” Hairband | 2,200 yen each |
| “Sparkling Memories” Polaroid Card / Random | 660 yen each |
| Sticky Stickers / Random | 660 yen each |
| Lots of Likes Clear Cards / Random | 880 yen each |
*Illustrations are for illustrative purposes only. Actual product colors and specifications may differ.
“Cure Kawa! Evolution!! at Animate Theater” will also be held
A special collaboration live event, “Cure Kawa! Evolution!! at Animate Theater,” has been announced to celebrate the pop-up store! The event will take place over two days, October 17 and 18, 2026, at Animate Theater.
Each day will consist of three sessions, with the combinations of artists and characters changing daily and from session to session. Please note that the entire “Cure Kawa Cute!” group will not be appearing together.
© 2026 SANRIO CO., LTD. APPROVAL NO. P180825-1Event Schedule
| Date | Performance | Doors Open/Showtime |
|---|---|---|
| October 17 | Part 1 | Doors Open 10:55 / Show Starts 11:35 |
| Part 2 | Doors Open 2:30 PM / Show Starts 3:10 PM | |
| Part 3 | Doors Open 6:05 PM / Show Starts 6:45 PM | |
| October 18 | Part 1 | Doors Open 11:50 / Show Starts 12:30 |
| Part 2 | Doors open at 3:25 PM / Show starts at 4:05 PM | |
| Part 3 | Doors Open 6:05 PM / Show Starts 6:45 PM |
Performing Artists & Characters
| Event Date | Performance | Cast |
|---|---|---|
| October 17 | Part 1 | fav me/Hello Kitty & Pompompurin |
| Part 2 | WHITE SCORPION/Hello Kitty & Cinnamoroll | |
| Part 3 | Onephony/Hello Kitty | |
| October 18 | Part 1 | Saishu Mirai Shoujo / Hello Kitty & Kuromi |
| Part 2 | Rose Chronicle/Hello Kitty & My Melody | |
| Part 3 | log you/Hello Kitty & Pocchacco |
The meet-and-greet sessions will be held during Part 1 and Part 3 on October 17, and Part 1 and Part 3 on October 18; there will be no meet-and-greet sessions during Part 2 on either day. Performers and characters are subject to change without notice.
Ticket Information
Tickets are 11,000 yen (tax included) for the Front Priority Area and 6,000 yen (tax included) for General Admission. The performance is all-standing, and up to four tickets may be purchased per order. Admission is by ticket number (starting from the Front Priority Area), and refunds will not be issued for performer changes or cancellations.
The sales period is as follows: advance registration (lottery) runs from September 17 at 12:00 PM to September 27 at 11:59 PM, and general advance sales begin on October 10 at 10:00 AM. Applications will be accepted on the e+ special page .
Important Notes for “Cure Kawa! Evolution!!”
Content is subject to change, postponement, or cancellation due to various circumstances. Merchandise sales will end once stock runs out, and entry to the sales area may be restricted during peak times.
Prizes, benefits, entry tickets, and exchange vouchers related to this campaign may not be transferred to third parties or resold via auctions or other means. Additionally, attendees are asked to refrain from contacting Sanrio or the Sanrio Puroland Guest Center regarding this event.
Regarding the live performance, filming and recording with video cameras, still cameras, cell phones, etc., are prohibited, and gifts or floral arrangements for the performers will not be accepted. The unauthorized transfer or illegal resale of tickets, as well as behavior that endangers other attendees—such as moshing or stage diving—is also prohibited.
“Cure Kawa! Evolution!!” starts on October 3!
© 2026 SANRIO CO., LTD. APPROVAL NO. P180825-1| Event Dates | October 3–18, 2026 |
|---|---|
| Venue | Animate Ikebukuro Main Store 7F NORTH 1-20-7 Higashi-Ikebukuro, Toshima-ku, Tokyo |
| Official Website | Animate Only Shop Special Page |
Frequently Asked Questions about “Kyua Kawa! Evolution!!”
When will “Cure Kawa! Evolution!!” be held?
It will run from October 3 to October 18, 2026.
Where is the venue?
Animate Ikebukuro Main Store, 7F NORTH (1-20-7 Higashi-Ikebukuro, Toshima-ku, Tokyo).
What kinds of merchandise will be sold?
A total of 20 items will be available, including “Always Together” T-shirts (5,280 yen each), “Anywhere Together” totes (4,180 yen each), “Love Squeeze” acrylic stands (1,980 yen each), and “Best Friends” pin badges (random designs, 770 yen each).
What are the ticket prices for the collaboration live event?
Tickets for the front priority area are 11,000 yen (tax included), and general admission tickets are 6,000 yen (tax included). The event is all-standing, and up to four tickets can be purchased per order.
When and where will the collaboration live event take place?
It will be held over two days, October 17 and 18, 2026, at Animate Theater, with three sessions per day.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© 2026 SANRIO CO., LTD. APPROVAL NO. P180825-1
