A “POP UP SHOP” for the visual novel game “Despair at 30 Degrees Below Zero” by Mitsudomoe Studio is coming!
The event will be held on the 7th floor of Yurakucho Marui from September 26 to October 7, 2026. Merchandise featuring newly drawn illustrations with a “pajamas” theme will be available, and bromides will be distributed based on the total purchase amount.
・The exclusive theme is “Pajamas”
・A total of 10 items will be available, including Aurora pins and acrylic figures
・For every 3,000 yen (tax included) spent, customers will receive one random bromide from a set of 10
・On the first day, September 26, entry will be limited via digital numbered tickets distributed through the LINE app “mogily”
Details of the “Despair at -30 Degrees: POP UP SHOP”
A “POP UP SHOP” for the visual novel game “Despair at 30 Degrees Below Zero” by Mitsudomoe Kobo will be held on the 7th floor of Yurakucho Marui from September 26 to October 7, 2026. The newly drawn theme is “Pajamas,” and merchandise will feature new illustrations depicting characters getting ready for bed.
Business hours will follow the facility’s operating hours, with the shop closing at 6:00 PM on the final day only. Waiting before opening hours is strictly prohibited; please visit only after the shop opens.
Merchandise from the “Despair at -30 Degrees: Pop-Up Shop”
A total of 10 items will be available at the venue, ranging from random-selection items like aurora badges and acrylic mascots to rubber desk mats!
The lineup also includes illustrations with a pixel art style on canvas plates, acrylic frames, and custom acrylic parts.
Merchandise Lineup
| Product Name | Price (Tax Included) | Number of Varieties |
|---|---|---|
| Aurora Pin Badge (Random) | 770 yen / Set 6,160 yen | 8 varieties total |
| Acrylic Mascot (Random) | 770 yen / Set: 3,080 yen | 4 types total |
| Aurora Acrylic Keychain (Pajama Ver.) | 1,155 yen each | 8 varieties total |
| Acrylic Figure (Pajama Ver.) | 2,090 yen each | 4 varieties total |
| Canvas Plate | 2,310 yen each | 3 varieties total |
| Postcard Set | 1,100 yen | 1 design total |
| Acrylic Frame | 3,080 yen each | 2 designs total |
| Custom Acrylic Parts | 1,870 yen | 1 design |
| Mini Cushion Keychain | 1,430 yen each | 4 designs |
| Rubber Desk Mat | 4,400 yen | 1 design |
©Mitsudomoe Koubou
Event details and product designs are subject to change without notice.
Special Offer for Customers Purchasing Items at the “Despair at -30 Degrees Celsius POP UP SHOP”
During the event period, for every 3,000 yen (tax included) spent, customers will receive one randomly selected “bromide” from a set of 10 designs. The size is L-size, and designs cannot be selected. Small change from separate transactions cannot be combined, and this offer ends when supplies run out.
“Despair at -30°C POP-UP SHOP” Visitor Information
As crowds are expected on the opening day, September 26, 2026, entry will be restricted via numbered tickets. Numbered tickets will be distributed digitally via the LINE app “mogily,” with distribution beginning at 6:00 PM on September 25 on a first-come, first-served basis.
Only one person may enter per numbered ticket, and transferring or reselling tickets is prohibited. Applications from multiple accounts are also prohibited, and it is noted that obtaining a numbered ticket does not guarantee the purchase of the desired item.
Information regarding whether there will be a “free entry” time slot and the distribution status on the day of the event will be announced on THE Chara SHOP@Yurakucho’s official X account (@thechara_yrkc). Overnight waiting, reserving spots before the designated line-up time, and occupying nearby roads or sidewalks are strictly prohibited.
Purchase Limits for the “Despair at 30 Degrees Below Zero POP UP SHOP”
Purchase limits will be in place for new products going on sale at this event. For products available at opening, the limit is 3 per type per transaction. For products marked as “random,” the limit is 20 per product per transaction (up to 3 sets if purchasing as a set).
Purchase limits are subject to change depending on conditions on the day of the event, so please check the official website and THE Character SHOP @ Yurakucho’s official X account for the latest information before visiting.
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“Despair at 30 Degrees Below Zero POP-UP SHOP” opens on September 26!
| Event Dates | September 26–October 7, 2026 |
|---|---|
| Venue | Yurakucho Marui 7F Yurakucho Itocia, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo |
| Official Website | “Despair at 30 Degrees Below Zero” POP-UP SHOP Special Page |
| Official X | @mitsudomoe03/ @thechara_yrkc |
Frequently Asked Questions About the “Despair at -30 Degrees Celsius POP-UP SHOP”
When is the “Despair at 30 Degrees Below Zero POP-UP SHOP” open?
It will be held from September 26 to October 7, 2026. Business hours follow the facility’s operating hours, and on the final day, it will close at 6:00 PM.
Where is the venue?
It will be held on the 7th floor of Yurakucho Marui (Yurakucho Itoshia, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo).
Do I need a numbered ticket to enter on the first day?
On September 26, entry will be limited via numbered tickets. Digital numbered tickets will be distributed via the “mogily” LINE app, and distribution begins at 6:00 PM on September 25 on a first-come, first-served basis.
Are there any perks for buyers?
For every 3,000 yen (tax included) spent, customers will receive one randomly selected bromide from a set of 10 varieties. This offer ends when supplies run out.
Is there a limit on the number of items I can purchase?
For new products debuting at this event, the limit is 3 items per type per transaction for products with “Open” listed, and 20 items per product per transaction for products marked “Random” (up to 3 sets).
Please check the official website for details.
*Please note that the information in these articles may be outdated; we kindly ask that you verify the details on the official website.
©Mitsudomoe Koubou
