Additional dates have been announced for Sanrio’s major shopping event, “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-”!
Starting September 18, 2026, at the Daimaru Umeda Store (Osaka) , starting October 22 at Tobu Department Store Ikebukuro (Tokyo), and starting November 18 at Daimaru Sapporo (Hokkaido), featuring event-exclusive products designed with a chocolate theme!
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・The event will be held sequentially starting September 18, 2026, at the Daimaru Umeda Store; October 22 at the Tobu Department Store Ikebukuro Branch; and November 18 at the Daimaru Sapporo Store
・The lineup features over 2,000 items, centered on limited-edition products designed with a chocolate theme
・Numerous event-exclusive items will be available, including mascots (8 types total), tin pencil cases, and anniversary keychains
・ Daimaru Umeda Store will offer items exclusive to the Osaka venue and available for early purchase, as well as an original ruler as a purchase bonus
Details of “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-”
“HELLO KITTY’S SWEETS MARKET -Chocolate lovers-,” a large-scale Sanrio character shopping event, will be held sequentially at the Daimaru Umeda Store, Tobu Department Store Ikebukuro Branch, and Daimaru Sapporo Store!
Centered around Hello Kitty, the event will feature items from My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, and Lullaby Lovables. The lineup will feature over 2,000 items, with a focus on limited-edition products designed around the theme of chocolate.
Special events to enhance the shopping experience—including venue decorations and purchase incentives—are also planned.
Schedule and Hours by Venue
The newly announced additional events will take place at three venues: Osaka, Tokyo, and Hokkaido. Admission is free at all locations, and the events will be held daily without closing during the exhibition period.
At the Daimaru Umeda Store, admission restrictions or the distribution of numbered tickets may be implemented depending on crowd conditions.
| [Osaka/Umeda] | September 18–October 5, 2026 Daimaru Umeda Store, 7th Floor, Special Exhibition Hall 10:00 a.m.–8: 00 (until 18:00 on the final day) |
|---|---|
| [Tokyo/Ikebukuro] | October 22–November 3, 2026 Tobu Department Store Ikebukuro Branch, 8th Floor, Event Hall 10:00 a.m.–7:00 p.m. |
| [Hokkaido/ Sapporo】 | November 18–30, 2026 Daimaru Sapporo Store, 7th Floor, Event Hall 10:00 a.m.–7:00 p.m. (until 5:00 p.m. on the final day) |
Lineup of Event-Exclusive Products
Event-exclusive merchandise featuring characters dressed in chocolate-colored outfits is now available! The lineup includes a wide range of items across various categories, such as plush toys, stationery, bags, and pouches.
Please note that trading items come in blind packaging, so you cannot choose the design.
Mascots (8 types total) and Other Limited-Edition Chocolate-Colored Items
There are 8 types of mascots dressed in chocolate-colored outfits. The lineup includes Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, Winky, and Winkle.
In addition, tin pencil cases, flake stickers, and the “Anniversary Keychains” (366 varieties in total) are also available!
| Product Name | Price (Tax Included) |
|---|---|
| Mascots (8 Varieties Total) | 2,640 yen each |
| Can-Shaped Pen Case | 1,650 yen |
| Flake Stickers | 550 yen |
| Anniversary Keychains (366 varieties total) | 1,100 yen each |
| Collectible Mini Pouches (6 varieties total; random selection) | 770 yen each |
| Lunch Tote Bag | 1,760 yen |
Limited-Edition Bags, Pouches, and Stationery
New items include an insulated lunch tote and a two-compartment tote bag featuring designs on a pink-striped background, as well as a clear 3-pocket pouch!
There are 7 types of ballpoint pens with character charms, and 330 types of “Name Charamp” items where you can have your name added.
| Product Name | Price (tax included) |
|---|---|
| Insulated Lunch Tote | 3,850 yen |
| 2-Compartment Tote Bag | 4,620 yen |
| Clear 3-Pocket Pouch | 2,200 yen |
| Foldable Pass Case | 2,860 yen |
| Apron | 4,620 yen |
| Name Charms (330 varieties total) | 990 yen each |
| Ballpoint Pens with Charms (7 varieties total) | 1,320 yen each |
| Trading Rubber Coasters (6 varieties total, random) | 880 yen each |
| Collectible Clear Stickers (7 varieties total, random) | 330 yen each |
Lullaby Lovables Limited Edition Items
Lullaby Lovables merchandise featuring Winky Winkle and a teddy bear will also be available. There are two types of mascots in the lineup, including Winky Winkle!
In addition to stationery items such as clear file folders, notepads, and letter sets, drawstring pouches and water-absorbent coasters containing white cloudstone will also be available!
| Product Name | Price (Tax Included) |
|---|---|
| Mascots (2 types total) | 2,640 yen each |
| Clear File | 440 yen |
| Mesh Pouch | 1 ,760 yen |
| Stacked Notepad | 990 yen |
| Drawstring Pouch | 1,210 yen |
| Letter Set | 660 yen |
| Water-absorbent coaster with dolomite | 1,320 yen |
Osaka Venue Exclusive & Pre-sale Items
At the Daimaru Umeda Store, Osaka venue-exclusive products—available only at this location—and items available for early release will be offered.
The two Osaka venue-exclusive items are a canvas pouch and an absorbent coaster containing dolomite. Additionally, eight varieties of the chocolate-colored “Mascot Choco” , an insulated lunch tote, a two-compartment tote bag, a clear 3-pocket pouch, a bi-fold pass case, and an apron will be available for pre-release at the Osaka venue.
Additionally, the Daimaru Sapporo Store will carry canvas pouches and water-absorbent coasters containing dolomite that are exclusive to the Sapporo venue.
| Exclusive to the Osaka Venue | Canvas Pouch (1,760 yen) Water-Absorbent Coaster with Dolomite (1,320 yen) |
|---|---|
| Pre-release at the Osaka Venue | Mascot Chocolates (8 varieties total; 2,640 yen) Insulated Lunch Tote (3,850 yen)/ 2-Compartment Tote Bag (4,620 yen) Clear 3-Pocket Pouch (2,200 yen)/Fold-Over Pass Case (2,860 yen) Apron (4,620 yen) |
Purchase Benefits
At the Daimaru Umeda store, during the event period, customers who spend 5,500 yen or more (tax included) per transaction will receive one original ruler on a first-come, first-served basis. At the Daimaru Sapporo store, customers who spend 5,500 yen or more (tax included) per transaction at each eligible sales floor will receive one original mini ruler on a first-come, first-served basis; with the design varying by sales floor.
Supplies are limited for all items, and the promotion will end once they are gone. When using coupons or discount vouchers, the eligible amount is the price after the discount has been applied; receipts cannot be combined.
Details regarding the promotion at Tobu Department Store Ikebukuro will be announced along with the details for the Tokyo venue.
“HELLO KITTY’S SWEETS MARKET -Chocolate lovers-” starts on September 18!
| Event Dates | [Osaka/Umeda] September 18–October 5, 2026 [Tokyo/Ikebukuro] October 22–November 3, 2026 [Hokkaido/Sapporo] November 18–30, 2026 |
|---|---|
| Venue | [Osaka/Umeda] Daimaru Umeda Store [Tokyo/Ikebukuro] Tobu Department Store Ikebukuro Branch [Hokkaido/ Sapporo】Daimaru Sapporo Store |
| Official Website | Sanrio Official News Daimaru Umeda Store Special Page Daimaru Sapporo Store Special Page |
| Official X | @sanrio_news |
Frequently Asked Questions about “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-”
When is the event, and where is it being held?
The event will be held sequentially at Daimaru Umeda from September 18 to October 5, 2026; at Tobu Department Store Ikebukuro from October 22 to November 3; and at Daimaru Sapporo from November 18 to November 30. All locations will be open every day during the event period.
Is there an admission fee?
Admission is free. However, depending on crowd levels, admission may be restricted or numbered tickets may be distributed.
What kinds of limited-edition items will be available?
Starting with mascots dressed in chocolate-colored outfits (8 varieties total), the lineup includes tin pencil cases, flake stickers, and Anniversary keychains (366 varieties total), various bags and pouches, and Lullaby Lovables stationery—over 2,000 items in total.
Are there any purchase incentives?
At the Daimaru Umeda Store, customers who spend 5,500 yen or more (tax included) per transaction will receive an original ruler on a first-come, first-served basis. At the Daimaru Sapporo Store, customers who spend 5,500 yen or more (tax included) per transaction at each participating section will receive an original mini ruler on a first-come, first-served basis. Both offers are available while supplies last.
When will details about the Tokyo venue be announced?
According to the Sanrio Official News, details for the Tobu Department Store Ikebukuro branch are scheduled to be available starting at 10:00 AM on October 1, 2026. Please check the official website for the latest information.
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*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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