CATEGORY Hanamaru Ghost

Pop-up Store

Hanamaru Obake POP-UP at Tokyo Station Ichiban-gai Starts November 13!

The “Hanamaru Obake Tokyo Station Ichiban-gai Ichiban Plaza POP-UP STORE – I’ll Give You a Hanamaru for All Your Hard Work!” will be held at Tokyo Station Ichiban-gai Ichiban Plaza from November 13 to November 26! In addition to new products featuring original designs inspired by Hanamaru Candy and winter themes, there will be a giveaway campaign and a greeting event with “Marumaru” on November 23.

News

Hanamaru Obake × “A Day’s Worth of Vegetables” Tote Bags Available Starting November 2!

A collaboration campaign between Ito En’s “A Day’s Worth of Vegetables” and Sanrio’s “Hanamaru Obake” will launch sequentially at retail stores nationwide starting November 2! When you purchase four or more eligible Ito En vegetable drink products, you’ll receive one “Hanamaru Obake Original Tote Bag” (available in three colors: pink, yellow, and blue)—an item exclusive to this campaign.

Fashion

Hanamaru Obake New Items Coming to Shimamura Stores Nationwide Starting October 3!

New items from Sanrio’s “Hanamaru Obake” line will go on sale starting October 3, 2026, at Shimamura stores nationwide and on the official online store, “Shimamura Park”! In addition to accessories and apparel such as bags, pouches, socks, and lounge pants, the collection will also feature home decor items like die-cut cushions, blankets, and mattress pads!