A pop-up store featuring Sanrio’s “Hanamaru Obake” character—“Hanamaru Obake Tokyo Station Ichiban-gai Ichiban Plaza Pop-Up Store: ‘I’ll Give You a Hanamaru for All Your Hard Work!’”—is coming to Tokyo Station Ichiban-gai!
From November 13 to November 26, 2026, new products featuring original designs inspired by Hanamaru Candy and Winter will be on sale at “Ichiban Plaza” on the B1F Tokyo Character Street, and the entire venue will be decorated with “Hanamaru Obake” themes.
・New products featuring original designs inspired by Hanamaru Candy and winter themes are now available!
・For every purchase of 2,200 yen or more (tax included), you’ll receive a random acrylic figurine (6 types total) as a gift.
・A “Marumaru” greeting event will be held on November 23.
・Some items will also be available for purchase at Tokyo Character Street Online Plaza
Details on the “Hanamaru Obake Tokyo Station Ichiban-gai Ichiban Plaza POP-UP STORE”
A pop-up store featuring Sanrio’s character “Hanamaru Obake,” titled “Hanamaru Obake Tokyo Station Ichiban-gai Ichiban Plaza Pop-Up Store – I’ll Give You a Hanamaru for All Your Hard Work! -” will be held from November 13 to November 26, 2026, at Ichiban Plaza on the B1F of Tokyo Station Ichiban-gai’s Tokyo Character Street.
New products featuring original designs inspired by Hanamaru Candy and winter themes will be on sale at the venue. A giveaway campaign and a greeting event on November 23 are also scheduled.
Interior Decorations at Tokyo Station Ichiban-gai
During the event period, the interior of Tokyo Station Ichiban-gai will be will be completely transformed with “Hanamaru Obake” decorations. A pop and colorful world will unfold from “Nozomi Plaza” through “Tokyo Character Street” to “Ichiban Plaza.”
Exclusively Designed Merchandise Featuring Hanamaru Candy and Winter Motifs
New products featuring original designs inspired by Hanamaru Candy and winter motifs are now available at the POP-UP STORE! In addition to items like T-shirts, blankets, lunch totes, and drawstring bags, the collection also includes stationery such as pens, ring notebooks, and masking tape.
The Hanamaru Candy motif lineup includes sweatshirts and quilted tote bags, while the winter motif lineup features mascots. Acrylic stands, pin badges, and stickers will be sold as a random set of four.
| Product Name | Hanamaru Candy | Winter |
|---|---|---|
| T-shirt | 3,850 yen | 3,850 yen |
| Sweatshirt | 6,600 yen | — |
| Quilted Tote Bag | 4,950 yen | — |
| Mascot | — | 2,970 yen each |
| Blanket | 1,870 yen | 1,870 yen |
| Lunch Tote | 1,650 yen | 1,650 yen |
| Drawstring Pouch | 1,100 yen | 1,100 yen |
| Pass Case | 1,430 yen | 1,430 yen |
| Clear Pouch | 1,760 yen | 1,760 yen |
| B5 Envelope Case | 1,760 yen | 1,760 yen |
| Acrylic Keychains | 1,100 yen each | 1,100 yen each |
| Pens | 748 yen | 748 yen |
| Ring-bound Notebook | 693 yen | 693 yen |
| Masking Tape | 660 yen | 660 yen |
| Postcards | 275 yen each | 275 yen each |
| Clear File Folders | 594 yen | 594 yen |
| Acrylic Stands (Random Selection of 4 Types) | 1,100 yen each | 1,100 yen each |
| Clear Cards (4 random designs) | 385 yen each | 385 yen each |
| Lockers-style keychains (4 random designs) | 990 yen each | 990 yen each |
| Acrylic marker charms (4 Random Types) | 880 yen each | 880 yen each |
| Pin Badges (4 Random Types) | 550 yen each | 550 yen each |
| Stickers (4 random designs) | 440 yen each | 440 yen each |
Since secret items come in blind packaging, you cannot choose the design. Depending on sales conditions, there may be a limit on the number of items you can purchase per transaction.
Some items are also available at Tokyo Character Street Online Plaza
Select items will also be available for purchase at the “Tokyo Character Street Online Plaza” starting November 13. The online sales period runs from 10:00 AM on November 13, 2026, to 11:59 PM on November 26, 2026.
Gift Campaign
Two types of promotional gifts will be available during the event. For every purchase of POP-UP merchandise totaling 2,200 yen or more (including tax), you will receive one randomly selected original-design acrylic part (6 varieties total). Collect all six—regardless of design—and assemble them to form a cube.
Additionally, with a purchase of 4,400 yen or more (tax included), you’ll receive a shopping bag featuring the Hanamaru Candy design. The shopping bag is limited to one per person and is exclusive to Ichiban Plaza. Both items are available on a first-come, first-served basis and in limited quantities; distribution will end once supplies run out.
“Marumaru” Greeting Event
On November 23, Labor Thanksgiving Day, a “Marumaru” greeting event will be held at Ichiban Plaza. On the day of the event, customers who make a purchase of 2,200 yen or more (including tax) will receive a raffle ticket, and winners will be able to participate in a photo session.
The event will be held three times—at 11:00, 14:00, and 16:00—with each session scheduled to last approximately 30 minutes. Participation is limited to 20 groups per session (for a total of 60 groups; up to 4 people per group), and each person may take up to two photos. Attendees are asked to refrain from lining up or waiting in line early in the morning.
| Event Date | November 23, 2026 |
|---|---|
| Event Time | ① 11:00 AM– ② 2:00 PM– ③ 4:00 PM– * Approx. 30 minutes per session |
| Number of Participants | 20 groups per session; 60 groups total (Up to 4 people per group) |
| How to Participate | Lottery tickets will be distributed with purchases of 2,200 yen or more (including tax) at the POP-UP STORE register. Winners will be announced in-store at the POP-UP STORE. |
| Lottery Ticket Distribution & Winner Announcement | ① 11:00 session: Distribution 10:00–10:30 / Announcement 10:45 ② 14:00 session: Distribution 12:30–13:30 / Winners announced at 1:45 PM ③ 4:00 PM session: Tickets distributed 2:30 PM–3:30 PM / Winners announced at 3:45 PM |
| Details | Greeting Event Details Page |
Reservations and Admission
Depending on crowd levels, we may implement a lottery-based advance reservation system or distribute numbered tickets. Details will be announced at a later date on Monsters Egg’s official X (@me_ip_goods). Even with free admission, entry may be restricted during peak times.
| Admission Procedures | Depending on crowd levels, a lottery-based advance reservation system or the distribution of numbered tickets may be implemented (details to be announced at a later date) |
|---|---|
| Information Source | Monsters Egg Official X (@me_ip_goods) |
The “Hanamaru Obake Tokyo Station Ichiban-gai Ichiban Plaza POP-UP STORE” opens on November 13!
| Event Dates | November 13–26, 2026 |
|---|---|
| Hours | 10:00 a.m.–8:30 p.m. *Closes at 6:00 p.m. on the final day |
| Venue | [Tokyo/Tokyo Station]Tokyo Station Ichiban-gai Tokyo Character Street Ichiban Plaza [Online] Tokyo Character Street Online Plaza |
| Official Website | Sanrio Official Website Announcement Page |
| Official X | Hanamaru Obake Official X (@marumaru_sanrio) |
Frequently Asked Questions for the “Hanamaru Obake Tokyo Station Ichiban-gai Ichiban Plaza POP-UP STORE”
When is it taking place, and where is the venue?
The event will be held from November 13 to November 26, 2026, at Ichiban Plaza, Tokyo Character Street, B1F of Tokyo Station Ichiban-gai. Hours of operation are 10:00 a.m. to 8:30 p.m., with the event closing at 6:00 p.m. on the final day.
What are the conditions for receiving promotional items?
For every purchase of POP-UP merchandise totaling 2,200 yen or more (including tax), you will receive one random acrylic accessory (6 types total). For purchases totaling 4,400 yen or more (including tax), you will receive a Hanamaru Candy-designed shopping bag. These are available on a first-come, first-served basis and in limited quantities; distribution will end once supplies run out.
How do I participate in the greeting event?
Customers who make a purchase of 2,200 yen or more (including tax) on November 23 will receive a raffle ticket, and winners will be able to participate. The event will be held three times: at 11:00, 14:00, and 16:00. Each session is limited to 20 groups, for a total of 60 groups (up to 4 people per group).
Can I make purchases online?
Select items will also be available for purchase at the “Tokyo Character Street Online Plaza” from 10:00 AM on November 13 through 11:59 PM on November 26.
Do I need a reservation to enter?
Depending on crowd levels, we may implement an advance reservation system via lottery or distribute numbered tickets. Details will be announced at a later date on Monsters Egg’s official X (@me_ip_goods).
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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