It has been announced that a campaign featuring the wildly popular smartphone and PC game app “Gakuen Idolmaster (GakuMas)” and Lawson will begin on November 10, 2026.
At this time, only the promotional artwork and start date have been revealed; further details about the campaign are scheduled to be announced in November.
・Starts November 10, 2026
・Promotional visuals featuring idols in blue and white outfits have been released
・Campaign details are scheduled to be announced in November
・Lawson will also run a Gakuen Idol Master campaign in January 2026
Gakumasu × Lawson: Overview of the “Gakuen Idol Master” Campaign
A preview of the campaign with Gakumasu was posted on Lawson’s official X account. In the promotional visuals, the idols are lined up in blue-and-white outfits adorned with ribbons, striking their own unique poses.
THE IDOLM@STER® & © Bandai Namco Entertainment Inc.
| Campaign Name | “Gakuen Idolmaster” Campaign |
|---|---|
| Start Date | November 10, 2026 |
| Location | Lawson |
| Details | Scheduled for release in November |
| Official X | Lawson (@akiko_lawson) Gakuen Idol Master Official (@gkmas_official) |
Past Gakumasu Convenience Store Campaigns
Lawson also held a Gakuen Idol Master collaboration campaign in January 2026. In May, a campaign was also held at 7-Eleven. We’ll update this post with details on the current Lawson campaign as soon as they’re announced.
Gakuen Idolmaster × Lawson “Gakuen Idolmaster” Campaign FAQs
When does it start?
November 10, 2026.
What does the campaign involve?
It hasn’t been announced yet. Details are scheduled to be released in November.
Where can I find the latest information?
Announcements are posted on Lawson’s official X account (@akiko_lawson).
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
Please check the official website for details.
*Please note that the information in these articles may be out of date; we ask that you check the official website for the latest details.
THE IDOLM@STER® & © Bandai Namco Entertainment Inc.
