UtaPri Bromate 2027 at Animate Shinjuku Starts January 16!

Limited-edition merchandise from the app “Uta no☆Prince-sama♪ LIVE EMOTION” will be available at “BroMate 2027,” a major merchandise event presented by Broccoli!

From January 16 to January 31, 2027, Animate Shinjuku will host an exhibition featuring the “Make New Waves!!” visuals of the 18 idols, along with merchandise sales. Pre-orders will be accepted via the Animate online store until November 3, 2026.

Details on “BroMate 2027”

“BroMate 2027,” a major merchandise event presented by Broccoli, will be held in the dedicated shop space at Animate Shinjuku. The featured title for this event is “Uta no Prince-sama♪ LIVE EMOTION,” and it will feature sales of limited-edition merchandise as well as various exhibits.

The event will run from January 16 to January 31, 2027, and pre-orders will be accepted via Animate’s online store starting October 19, 2026.

©BROCCOLI

Visual Exhibition of “Make New Waves!!” Featuring 18 Idols

The venue will feature a visual exhibition titled “Make New Waves!!” showcasing the 18 idols. Visitors can download limited-edition wallpapers from panels displayed throughout the venue, and there will also be a section where they can send messages to the idols.

To download the wallpapers, you’ll need a smartphone or other device with NFC functionality. This exhibition is being held exclusively at Animate Shinjuku, and the exhibition content is subject to change.

App-Linked Campaign: “Special Postcards”

In the “Uta no☆Prince-sama♪ LIVE EMOTION” app, users who hold a valid “Special Pass+” can receive a “Special Postcard (1 design)” by presenting their Special Pass screen at the register. The standard “Special Pass” is not eligible for this offer, and the promotion will end once the limited supply runs out.

The “Special Pass” is a paid pass available for purchase within the app. It offers benefits such as receiving a Wish Tone every day, restoring LP once per day, and increasing the maximum number of times Live Skip Tickets can be used. On the “Special Pass” screen—visible only to pass holders—you can set your favorite still image as the background.

“Bromate 2027” Merchandise

A total of 20 items are now available, including acrylic stands and trading pin badges featuring the “Make New Waves!! Ver.” and “Make New Waves!! Memorial Piece Ver.” designs! All products will be available both at Animate Shinjuku and through the Animate online store.

Acrylic Stand & Clear File Set

Two types of “Acrylic Stands” are available: “Make New Waves!! Ver.” and “Make New Waves!! Memorial Piece Ver.” Both feature all 18 idols, and the “Clear File Set Make New Waves!! Ver.”—which also comes in 18 varieties—is a set of two files.

The lineup of all 18 items includes: Masato Seikawa, Ranmaru Kurosaki, Eiichi Otori, Van Kiryuin, Shion Amakusa, Tokiya Ichinose, Camus, Eiji Otori, Yamato Hyuga, Ren Jinguji, Sho Kurusu, Cecil Aijima, Reiji Kotobuki, Kira Kō, Otoya Ittoki, Natsuki Shinomiya, Ai Mifu, and Nagi Tei.

©SAOTOME GAKUEN

Trading Hologram Pin Badges

The “Trading Hologram Pin Badges: Make New Waves!! Ver.”, with a diameter of 54mm, are available in four themes: “Dive,” “Step,” “Fun,” and “Change.” The “Dive” and “Fun” themes each feature 10 varieties, while “Step” “Change” each have 8 varieties, distributed randomly; they will also be sold in boxes.

©SAOTOME GAKUEN

Trading Foil-Stamped Clear Cards

The “Trading Foil-Stamped Clear Cards Make New Waves!! Ver.” series also features four types: “Dive,” “Step,” “Fun,” and “Change”! Just like the pin badges, there are 10 varieties each for “Dive” and “Fun,” while “Step” and “Change” each have 8 varieties; all are distributed randomly.

©SAOTOME GAKUEN

Acrylic Keychain with Trading Beads

The “Acrylic Keychain with Trading Beads Make New Waves!! Ver.”, which comes with a ball chain, is available in two types: “SHINING” (11 varieties total) and “RAGING” (7 varieties total).

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Sticker Set, Masking Tape, Notepad

Introducing the 4-piece “Sticker Set: Make New Waves!! Ver.”, the 45mm-wide “Masking Tape: Make New Waves!! Ver.”, and the 80-sheet “Notepad: Make New Waves!! Memorial Piece Ver.”! All items feature a lineup of 18 different designs, one for each of the 18 idols.

©SAOTOME GAKUEN

Acrylic Block / B3-Size Fabric Poster

The “Acrylic Block” and “B3-Size Fabric Poster” are available in two versions each: “Make New Waves!! Ver.” and “Make New Waves!! Memorial Piece Ver.” Both feature the “Dive” “Step,” “Fun,” and “Change”—a total of four designs.

©SAOTOME GAKUEN

List of Products for Sale

*Please note that a single box of trading items may not contain all varieties. Purchase limits are subject to store inquiry and may be changed or lifted without notice depending on circumstances.

Merchandise Bonus: “Original Coasters (18 varieties total)”

During the “Bromate 2027” event period, for every 2,200 yen (tax included) spent on related merchandise, you will receive one random “Bromate 2027 Original Coaster (18 Varieties Total)” as a gift. The coasters feature artwork from “Make New Waves!! Extra Ver.”

You cannot choose the design of the bonus item, and games, CDs, DVDs, BDs, and paid bonuses are not eligible for this promotion. The bonus details are the same for both Animate Shinjuku and Animate Online Store; for online orders, only new “Bromate 2027” products are eligible for the bonus, and the bonus will not be provided even if other related products are pre-ordered or purchased together.

©SAOTOME GAKUEN

Pre-order Sales on Animate Online Store

Animate Online Store will hold a pre-order sale for “Bromate 2027” products from 12:00 PM on October 19, 2026, through 11:59 PM on November 3, 2026. pre-orders for “Bromate 2027” merchandise will be accepted. Shipping is scheduled for mid-January 2027, which differs from the in-store release schedule.

Orders are being accepted via the special section on the Animate Online Store .

Animate Shinjuku Admission Tickets

To help manage crowds, admission to Animate Shinjuku on January 16, 2027 (all day) and January 17, 2027 (11:00 AM–2:00 PM) will require an admission ticket obtained via the LINE app will be required. Applications can be made through the LINE mini-app “Bromate 2027 Admission Ticket.” Admission is scheduled to be free after 2:00 PM on January 17.

First-come, first-served registration will not be held if the application limit is reached during the lottery period. Admission tickets are assigned to one-hour time slots for entry. Each person may obtain only one ticket per eligible date and time; during the lottery, applicants may apply for up to three time slots, but will be selected for only one.

Each admission ticket allows entry for the ticket holder only; and may be accompanied by up to one elementary school student or younger (only the ticket holder may make a purchase). One transaction is allowed per admission ticket, and re-entry is not permitted. Merchandise is scheduled to be sold in limited quantities over the two days of January 16 and 17; an admission ticket does not guarantee the purchase of any merchandise.

Reselling, transferring, or delegating admission tickets is prohibited. If you are found attempting to enter using a screenshot or similar method, you will be denied entry and your admission ticket will be invalidated.

“Bromate 2027” starts on January 16, 2027!

©BROCCOLI

The Animate Shinjuku venue is located in the dedicated shop space on the 7th floor of Shinjuku Marui Men, and business hours are from 11:00 a.m. to 8:00 p.m.

Frequently Asked Questions about “BroMate 2027”

When and where will “Bromate 2027” be held?

It will be held from January 16 to January 31, 2027, at Animate Shinjuku (Shinjuku Marui Men, 7th Floor, Only Shop Space). Business hours are from 11:00 AM to 8:00 PM.

Is a numbered ticket required for admission?

To enter on January 16, 2027 (all day) and January 17, 2027 (11:00 AM–2:00 PM), you will need an admission ticket obtained via the LINE Mini App. The lottery application period runs from 12:00 PM on October 19, 2026, to 11:59 PM on October 26, 2026, and first-come, first-served registration is scheduled to begin at 12:00 PM on November 2.

Can I purchase items online?
Animate’s online store will accept pre-orders from 12:00 PM on October 19, 2026, through 11:59 PM on November 3, 2026. Shipping is scheduled for mid-January 2027.

What merchandise bonuses are available?

For every 2,200 yen (tax included) spent on related merchandise, you’ll receive one random “Bromate 2027 Original Coaster (18 varieties total).” The bonus content is the same at Animate Shinjuku and Animate Online Store.

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Please check the official website for details.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

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コラボカフェ編集部 (Ymura) (3196 posts)

コラボカフェ編集部 (Ymura)