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Mobile Suit Gundam X 30th Anniversary: Iconic Scenes to Appear Nationwide Starting September 14!

A special project titled “Gundam X Is Always There,” commemorating the 30th anniversary of the broadcast of *Mobile Suit Gundam X*, has kicked off. Starting September 14, 2026, iconic scenes from all 39 episodes will appear in locations across the country, and a social media campaign offering a chance to win mini-posters is also underway through September 30!

Lottery / Prizes / Gacha

Natsume’s Book of Friends “Nyanko-sensei Relaxed Collection”—All 5 Varieties Coming in September!

The “Natsume’s Book of Friends: Nyanko-sensei Relaxed Collection” gacha series, based on the TV anime “Natsume’s Book of Friends,” will be released by Takara Tomy Arts starting in September 2026. These display-style mini-figures are modeled after the character’s original “relaxed” poses, with a lineup of five types, including “Relaxing in a Star Shape” and “Relaxing with Crossed Legs.” Each pull costs 300 yen (tax included).

News

“Blue Lock” Movie: Newly Drawn Double-Sided Illustration Cards to Be Distributed on September 12!

A special gift for moviegoers of the film *Blue Lock*—a “double-sided illustration card featuring an original drawing by Yusuke Nomura”—will be distributed at theaters nationwide starting September 12, 2026. This promotion is being held to celebrate the film’s box office revenue exceeding 1.2 billion yen and the original manga series surpassing 65 million copies sold. A total of three different designs, each featuring a pair of characters such as Seiichi Kiyoshi and Maika Hachiraku, will be distributed at random.

News

Nijisanji × Hokaron: Limited-Edition Hand Warmers Featuring Voices from 4 Streamers Now Available!

The “Nijisanji Hokaron Mini 8P” and “Nijisanji Hokaron Stick-On Mini 8P”—collaborative products between the VTuber group “Nijisanji” and Lotte’s portable hand warmers “Hokaron”—will go on sale nationwide starting September 7, 2026. These are limited-edition products available only this winter; scanning the QR code on the inside of the package lets you listen to all four original episodes featuring Kanou, Kuzunoha, Saki Sasaki, and Yuka Shiina.

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“Aono Hako” × JR Tokai: “Fandom Trip” to Fuel Your Longing to Meet Your Favorite Character Confirmed!

The collaboration project between the TV anime “Ao no Hako” and JR Central, titled “JR Central × Ao no Hako: The Desire to Meet Accelerates,” will be held as a “favorite character travel” event from December 4, 2026, to January 17, 2027. A key visual featuring Chika Kano standing on a train platform has been unveiled on the special website, and details about the collaboration will be updated periodically.

Fashion

“Natsume’s Book of Friends” × Shimamura: Pants with Stickers and Boston Bags Now Available!

Collaboration items from the TV anime “Natsume’s Book of Friends” will go on sale starting September 9, 2026, at Shimamura stores nationwide and on Shimamura Park (the online store). In addition to bags such as a Boston bag with a pouch and a foldable tote, the lineup includes a total of nine items, ranging from relaxing pants with stickers to women’s T-shirts and character socks, with prices starting at 385 yen (tax included).

News

Honkai: Star Rail × Maneki Neko: 8 New Drink Varieties and a Special Singing Bonus Are Here!

The “Hoshifuru Summer Song” collaboration campaign between *Honkai: Star Rail* and Karaoke Manekineko will take place at Karaoke Manekineko locations nationwide starting at 1:00 PM on September 10, 2026. The campaign will feature a total of 8 collaboration drinks and 2 food items, as well as merchandise such as CD-style foil-stamped coasters, photo cards, and CD-jacket-style acrylic keychains available as order bonuses. Additionally, a singing campaign will be held where players can receive wallpaper images by singing eligible songs.

Fashion

Natsume’s Book of Friends × Chambre: 7 Types of Nyanko-sensei Bags and Scrunchies!

Collaboration items between the TV anime “Natsume’s Book of Friends” and Chambre will go on sale starting September 12, 2026, at Chambre stores nationwide and on the official Chambre online store. The lineup includes a total of seven items, ranging from mascot charms and zipper pulls featuring Nyanko-sensei to 2-way bags, shoulder bags, notebook pouches, and scrunchies, with prices starting at 759 yen (tax included).