New merchandise featuring the LINE FRIENDS character “Emoji-ko (tentative name)” will go on sale at the dedicated LINE Gift shop starting at 11:00 a.m. on September 10, 2026, and the first pop-up event will be held on the first floor of “LINE FRIENDS SQUARE SHIBUYA” in Shibuya starting September 19.
In addition to the product lineup—which includes plush toys, mascots, 3D mugs, and capsule toys divided into Phases 1 through 3—details have been revealed regarding purchase bonuses such as the “Emoji Child (tentative name) Observation Card,” shopping bags, greeting events, and social media follow-up campaigns.