“Emoji no Ko” Pop-Up Store in Tokyo and Osaka Opens September 19!

New merchandise featuring the LINE FRIENDS character “Emoji-ko (tentative name)” is here!

A dedicated shop will open on LINE Gift starting at 11:00 a.m. on September 10, 2026, and a pop-up will be held on the 1st floor of Shibuya “LINE FRIENDS SQUARE SHIBUYA” on the first floor from September 19 to October 12, followed by a pop-up at HEP FIVE in Osaka from October 16 to October 25.

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Details on the Release of New “Emoji-ko (Tentative Name)” Merchandise

New merchandise featuring the LINE FRIENDS character “Emoji-ko (Tentative Name)” is here! The lineup includes a wide range of items such as plush toys, mascots, 3D mugs, stationery, and capsule toys.

Sales will begin at a dedicated shop on LINE Gift, followed by the first pop-up in Shibuya, a pop-up in Osaka, and the LINE FRIENDS online store.

A dedicated “Emoji-ko (tentative name)” shop is now available on LINE Gift!

A dedicated “Emoji Kids (tentative title)” shop is now available on LINE Gift! Items are delivered gift-wrapped, offering a selection perfect for gifts for friends or as a treat for yourself.
Sales begin on Thursday, September 10, 2026, at 11:00 a.m.

LINE Gift Product Lineup
Limited-edition items include the “Plump Plush” and “Plump Plush Mascot,” while pre-release items include the “Honyu Plush Mascot,” “Plump Smartphone Stand,” “Sun-Eyebrow 3D Piggy Bank,” and “Honyu 3D Mug with Lid”!

LINE Gift: Limited-Quantity Items

Product Name	Price
Chubby Plush Toy	3,410 yen (tax included)
Plump Plush Mascot	2,420 yen (tax included)

LINE Gift Pre-sale Items

Product Name	Price
Honyo Plush Mascot	2,420 yen (tax included)
Plump Smartphone Stand	3,740 yen (tax included)
Sun-Eyebrow 3D Piggy Bank	2,860 yen (tax included)
Honyā 3D Mug with Lid	3,080 yen (tax included)

*Sales tax, shipping, and gift wrapping fees are included in the product price.
*Standard gift wrapping is provided.
*Due to system limitations, only one item can be purchased per order; combined orders are not permitted.

The article continues after the following advertisement

The first pop-up in Shibuya starts September 19!

The first “Emoji no Ko (tentative title)” pop-up will be held at “LINE FRIENDS SQUARE SHIBUYA” 1F from Saturday, September 19, 2026, through Monday, October 12, 2026 (a national holiday)!

In addition to merchandise, there will be photo spots, a free receipt photo booth, and meet-and-greet events. Hours of operation are from 11:00 a.m. to 8:00 p.m.

Admission to the Shibuya Pop-Up

From Saturday, September 19, through Wednesday, September 23 ), admission is by advance reservation only (reservations were accepted on a first-come, first-served basis starting at 5:00 PM on Tuesday, September 8; the official website indicates that reservations are now closed).

During the advance reservation time slots, only the person who made the reservation may enter. While children in elementary school or younger may accompany the reservation holder, purchases are limited to the amount allocated for one reservation holder. Only one transaction is permitted per entry, and re-queuing at the register after checkout is not allowed. Admission is open to the public after 2:00 PM, but depending on the situation, entry may be restricted or numbered tickets may be distributed.

Please note that new merchandise is scheduled to arrive daily from September 19 through 23.

Shibuya Pop-Up Event: First Wave Merchandise (On Sale September 19)

The first wave features plush mascots of “Hony,” “Uru,” “Long Leg,” “Rainbow,” “Muscle,” and “Rainbow Poop,” as well as 3D mugs with lids, mini plates, cushions, T-shirts, and more!

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The stationery lineup includes clear file folders, My Number Card cases, ballpoint pens, medication notebook covers, 3D stickers, and regular stickers. Also available as random items are all 10 types of pin badges and all 10 types of puffy acrylic keychains, plus a name sticker machine where you can add your name or a message!

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Shibuya Pop-Up Capsule Toys

“Connecting Charms” and “Ring Charms” are now available in the capsule toy machines! Note that the capsule toy machines and name sticker machines can be used without an admission reservation.

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Shibuya Pop-Up: Second Wave Merchandise (On Sale October 1)

The second wave features plush mascots of “Sun-eyebrows (Hatena)” “Sun Eyebrow” and “Eyeball” plush mascots, as well as eco-bags, tissue box covers, plush drawstring pouches, and headbands! Secret items are also included in the random selection.

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Shibuya Pop-Up Series 3 Merchandise (On Sale October 9)

The third series features “Hony,” “Sunbai (Question Mark),” “Uru,” and “Long Leg” plush toys! They’re round, palm-sized plush toys.

© LY Corporation

“Emoji-ko (Tentative Title) Cotton Candy” Also Makes Its Debut

“Emoji Kids (Tentative Title) Cotton Candy” is now available at the Shibuya Store! It will be on sale from Thursday, October 1 through Monday, October 12 (a national holiday), and each item is priced at 1,000 yen (3 varieties total). Please check in-store for purchase limits.

Purchase Bonus “Emoji Child (Tentative) Observation Card”

If you purchase “Emoji Child (Tentative)” merchandise totaling 3,000 yen (tax included) or more, you’ll receive an “Emoji Child (Tentative) Observation Card” (one per transaction). Only one type of “Honyā” card will be distributed at this pop-up event, and cards featuring various other individuals are scheduled to be distributed irregularly in the future. It is said that you may encounter the same individual again.

© LY Corporation

*Offer ends when supplies run out.
*Receipts cannot be combined.
*Capsule toys and name stickers purchased without going through the checkout register are not eligible.

Introducing the “Emoji no Ko (Tentative Title) Tote Bag”!

Introducing the “Emoji no Ko (Tentative Title) Tote Bag,” featuring different designs on each side! Customers who purchase one or more “Emoji no Ko (Tentative Title)” items can buy this bag for 110 yen (tax included).

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*Available while supplies last.
*Limited to two items per person per transaction.
*Capsule toys and name stickers purchased without going through the register are excluded from this offer.

Greeting Event to Be Held

A greeting event will be held where “Emoji-ko” will jump out of the chat screen and make an appearance at the Shibuya store. No reservation is required, and you’re free to take photos—which character you’ll spot is a surprise until the day of the event.

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*The schedule beyond this point will be announced at a later date.
*Subject to change without notice due to weather or other circumstances on the day of the event.

Social Media Follow-Up Campaign

When you make a purchase of one or more items on the 1st floor of the Shibuya Store, show the cashier the screen confirming you’ve followed “Emoji-ko (tentative name)’s Store (tentative name)” on Instagram to receive one free original pocket tissue pack (2 designs available). The campaign runs from September 19 and ends when supplies run out.

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*Available while supplies last.
*You may purchase items other than “Emoji no Ko (Tentative Title).”
*Since items are distributed randomly, you cannot choose the design.
*Limited to one per person.

Important Notes for the Shibuya Store

There are no restrooms available, and eating and drinking are prohibited inside the store; therefore, you may not bring in food or drinks (except for temporary hydration with beverages in sealed containers) .
We accept cash, credit cards, transit IC cards, and QR code payments (LINE Pay, d Barai, Rakuten Pay, Yuucho Pay, PayPay, Alipay, WeChat Pay, au PAY); gift certificates of any kind cannot be used.

The Osaka Pop-Up Opens on October 16

In Osaka, the pop-up will be held from Friday, October 16, 2026, to Sunday, October 25, 2026, from 11:00 AM to 9:00 PM at HEP FIVE B1F | FIVE LAB ( FIVE LAB). Details will be announced at a later date, as will information regarding venues for the tour following Osaka.

LINE FRIENDS Online Store Scheduled to Launch in Late November

The LINE FRIENDS Online Store is scheduled to launch around late November. Additionally, a merchandise and event information page for “Emoji-ko (tentative title)” has been launched, where details on upcoming new products and pop-up events will be shared.

“Emoji-ko (tentative title)” new merchandise goes on sale September 10!

Frequently Asked Questions About “Emoji no Ko (Tentative Title)” New Merchandise

When will the new “Emoji no Ko (Tentative Title)” merchandise go on sale?

Sales will begin at the dedicated LINE Gift shop on Thursday, September 10, 2026, at 11:00 a.m. At the Shibuya pop-up, the first series will be available on September 19, the second batch on October 1, and the third batch on October 9; the LINE FRIENDS Online Store is scheduled to begin sales around late November.

Where is the Shibuya pop-up located, and when is it open?

It will be held on the 1st floor of LINE FRIENDS SQUARE SHIBUYA from September 19, 2026 (Sat) to October 12, 2026 (Mon, holiday), from 11:00 AM to 8:00 PM.

Is a reservation required to enter the Shibuya pop-up?

From Saturday, September 19 through September 23 (Wed) from 11:00 AM to 2:00 PM, admission is by advance reservation only. Reservations will be accepted on a first-come, first-served basis starting at 5:00 PM on September 8 (Tue) (note: the official website indicates that reservations are now closed). Admission is free after 2:00 PM, but depending on the situation, entry may be restricted or numbered tickets may be distributed.

What are the purchase incentives?

If you purchase “Emoji no Ko (Tentative Title)” merchandise totaling 3,000 yen (tax included) or more, you will receive one “Emoji no Ko (Tentative Title) Observation Card” per transaction. Only the “Honyā” design will be distributed this time; the offer ends when supplies run out. Receipts cannot be combined, and capsule toys and name stickers are not eligible for this promotion.

Are there any plans to hold the event in Osaka?

From Friday, October 16, 2026, to Sunday, October 25, 2026, from 11:00 AM to 9:00 PM, at HEP FIVE B1F | FIVE LAB. Details and information on venues following the Osaka event will be announced at a later date.

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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

© LY Corporation

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コラボカフェ編集部 (Ymura) (1701 posts)

コラボカフェ編集部 (Ymura)