CATEGORY September 2026

Lottery / Prizes / Gacha

Mashu ROOM Cap: A Gacha That Lets You Mimic a Mushroom—On Sale September 28!

“Mashu ROOM Cap,” a capsule toy featuring a room cap that lets you mimic a mushroom just by wearing it, will go on sale sequentially at capsule toy vending machines nationwide starting September 28, 2026. There are four varieties in total—Benitengu, Shimeji, Poison, and Shiitake—and each play costs 300 yen (tax included).

News

Uma Musume × Yoitomake, Part 2: 3-Bottle Set—Pre-orders Begin September 28!

Pre-orders for the “Yoitomake 3-Pack,” the second collaboration between “Uma Musume: Pretty Derby” and the famous Hokkaido confection “Yoitomake,” will begin on September 28, 2026, at 6:00 PM. The collaboration packaging, featuring Copano Ricky and two other characters, will be available, with deliveries scheduled to begin sequentially starting October 24!

News

“Aono Hako” × Big Echo Official Poster Giveaway Starts September 29!

A collaboration campaign between the TV anime “Ao no Hako” Season 2 and the karaoke chain Big Echo will be held from September 29 to November 16, 2026, at five locations in Tokyo, Kanagawa, Aichi, and Osaka, featuring an exhibition of stills from the anime. For a limited time of seven days starting October 4—the day the anime premieres—customers who make an advance online reservation and spend at least 1,000 yen (tax included) per person on karaoke will receive a non-commercial official poster.

Merchandise

Sanrio’s “Pick-and-Choose Sticker Book & Stickers” Go on Sale September 28!

Sanrio’s original “Pick-Your-Own Sticker Book & Stickers” set will go on sale starting September 28, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and other locations! This set, priced at 1,100 yen, features a nostalgic Heisei-era design and lets you choose one sticker album from a total of eight varieties, plus one sticker from each of the three types: hologram, aurora, and puffy!

Fashion

Miffy Loungewear and More Coming to Shimamura Stores Nationwide Starting September 30!

“Miffy” items will go on sale at Shimamura stores nationwide starting September 30, 2026! The wide-ranging lineup includes pullovers, loungewear, fluffy tank tops, belly warmers, towels, blankets, and bedding such as mattress pads. The items will also go on sale at the online store “Shimamura Park” starting at 3:00 PM on the same day.