The latest anime, manga, game, voice actor and movie collab news from Japan.
Convenience Store
A campaign offering original Sanrio Characters zipper bags will be held at 7-Eleven stores nationwide starting October 1, 2026. Buy three bottles (any combination) of the eligible Chocola BB drink series at once, and you’ll receive one of four designs of your choice!
Fashion
A “Birthday Goods Series” commemorating Kuromi’s birthday on October 31 will be available exclusively at Don Quijote stores. A total of 9 items—including mini pouches, headband and holder sets, mascot coin pouches, and “Peta-Chara” stickers—will go on sale sequentially starting in early October 2026!
Lottery / Prizes / Gacha
Sanrio’s “Kuromi” “No-Loser Lottery,” featuring Kuromi in a dress with a leopard-print design, will go on sale starting October 3, 2026, at Sanrio shops, convenience stores, and other locations nationwide. The lineup includes a total of 12 prizes, such as blankets and cosmetic cases!
News
The Pom Pom Purin × Sushiro collaboration, “Pomuro at Sushiro,” will be held nationwide starting October 7, 2026. The first and second phases will feature sushi with collaboration picks, desserts with stickers, and drinks with mascots, plus a 5% off coupon!
News
San-Q Mart-exclusive items featuring Sanrio’s popular character “Kuromi” will go on sale sequentially at San-Q Mart stores nationwide starting in early October 2026, and pre-orders are now being accepted on the official online store. The collection consists of 17 items in total, including hair clips and pouches featuring Kuromi in a maid outfit against a purple background; all items are priced at 429 yen (tax included).
Fashion
New Sanrio Characters × Avail merchandise will go on sale at Avail stores nationwide starting Saturday, September 26, 2026. The collection includes a Halloween art series featuring Lolita, Punk Devil, and Gothic themes, and will also be available at Shimamura Park starting at 12:00 p.m. on the same day!
Lottery / Prizes / Gacha
To commemorate the 30th anniversary of “Pompompurin,” the “Sweets Party Mascot” capsule toy series will be available at capsule toy specialty stores and other locations starting in late September 2026. The lineup features a total of four designs, including two types of cupcakes, a decorated cake, and a square cake!
News
New products from Sanrio’s popular character “Hello Kitty” in the “Lovely Babies” line will go on sale in December 2026!
News
Sanrio Characters bath bombs are scheduled to go on sale exclusively at Don Quijote stores nationwide starting Wednesday, September 23, 2026. They feature a citrus scent, and the six different mascots that pop out include Hello Kitty, Kuromi, and Pompompurin. It’s a surprise which one you’ll get!
News
Nintendo Switch 2-compatible accessories featuring Sanrio’s Kuromi, Cinnamoroll, and Pompompurin will be released sequentially in October and November 2026. The lineup includes two types: a controller and a decoration kit that comes with a plush toy!
Fashion
Sanrio Characters’ BIG jumpsuits are now on sale at participating Don Quijote stores nationwide to great acclaim. The lineup features a total of 12 designs, including Hello Kitty and My Melody. They feature a roomier silhouette—larger than previous models—and come with a free original hanger!
News
The “Pom Pom Purin Collaboration Dessert Buffet: A Sweet, Heartwarming Moment with Pom Pom Purin” will be held at Hotel New Otani Osaka from October 9 to November 30, 2026. The buffet will feature collaboration desserts crafted by the hotel’s pastry chefs, including tarts with three-dimensional Pom Pom Purin faces and silky-smooth puddings.
Merchandise
Sanrio’s wildly popular character “Hello Kitty” is releasing the translucent “bubble pop charm” keychain in November 2026!
News
Efttoys Confect’s food toy set, “Sanrio Characters: Always Together 2-Piece Display Figures,” has been on sale nationwide at candy stores and other retailers since September 14. This display set features two figures—a character and its partner—standing on a single base, with a total of 20 varieties available!
News
Sanrio’s “Soft Pack Tissue Case”—which features plush toys modeled after the characters in the “Prone Pose”—is now available in four designs: Hello Kitty, My Melody, Cinnamoroll, and Kuromi. These items are exclusively available at Don Quijote stores and Apita/Piago locations, priced at 2,750 yen each (tax included), and are currently selling well!
Lottery / Prizes / Gacha
Sanrio Characters’ new capsule toy series, “Live-Action Miniature Charms,” will go on sale sequentially at capsule toy vending machines nationwide starting in October 2026. The lineup features a total of five varieties, including My Sweet Piano and Kogimyun, rendered in 3D with a soft, fluffy flocked finish!
