CATEGORY A3 Co., Ltd. (eeo Store / A3 Store / Sanrio Store)

Pop-up Store

Gintama: Autumn Feast POP-UP SHOP at Tokyo Station Ichiban-gai Opens October 23!

A pop-up shop for “Gintama,” based on the manga by Hideaki Sorachi, will be held at Tokyo Character Street in Tokyo Station Ichiban-gai from October 23 to November 5, 2026! New merchandise featuring original illustrations and graphic art themed around “Autumn, the Season of Appetite”—including pin badges, acrylic stands, and mini acrylic stands—will be available. Additionally, a purchase bonus will be offered: for every 2,200 yen (tax included) spent on new merchandise, customers will receive a random postcard (7 varieties total).

Pop-up Store

Zombieland Saga POP-UP STORE in Ikebukuro Opens October 17!

A pop-up store for the movie *Zombieland Saga: Yumeginga Paradise* will open on October 17, 2026, at the “eeo POP-UP STORE” on the 3rd floor of Ikebukuro P’PARCO! New merchandise, including pin badges and acrylic stands featuring newly drawn “Angel Ver.” illustrations of Sakura Minamoto and the other six members, will be available. For every 2,200 yen (tax included) spent on new items, customers will receive one random bonus postcard (out of a total of 7 varieties).

Pop-up Store

“Magic Knight Rayearth” Pop-Up Shop in Ikebukuro Opens October 28!

A pop-up shop for the TV anime “Magic Knight Rayearth” will be held from October 28 to November 10, 2026, at the Ikebukuro Sukima Store, located in the underground central passageway of JR Ikebukuro Station, in front of the Central Ticket Gate! The shop will feature merchandise based on newly drawn “Aoharu”-themed illustrations, as well as pin badges, acrylic stands, and mini autograph cards. Additionally, customers will receive a postcard (4 designs total) with every purchase of new merchandise priced at 2,200 yen (tax included).

Collaboration Café

Toxic-a-Holic Café in Ikebukuro Opens November 7!

A collaboration café for the “Toxic-a-Holic” immersive project—themed around “Toxic Guys × Mystery”—will be held at eeo Cafe in Ikebukuro from November 7 to November 19, 2026. New merchandise featuring original illustrations of cafe staff uniforms and GraffArt designs of butler and maid outfits will also be available. Reservations for the cafe, as well as online orders and in-store pickup reservations, will begin on September 28 at 5:00 PM.

Pop-up Store

Piapro Characters POP-UP SHOP in Ikebukuro Starts November 11!

The “Piapro Characters” POP-UP SHOP in Ikebukuro Sukima Store by eeo is set to open on November 11, 2026, at the Ikebukuro Sukima Store located in front of the Central Ticket Gate at JR Ikebukuro Station! New merchandise featuring original mini-character illustrations by Yumenouchi-sensei will be available. Pre-orders will begin on September 24 at the eeo Store online, and for every 2,200 yen (tax included) spent on related products, customers will receive a random postcard (7 varieties total).

Pop-up Store

“Yumeiro Patissière” Pop-Up Shop at Tokyo Station Opens October 9!

A pop-up shop for the TV anime “Yumeiro Patissière” will open on October 9, 2026, at the Tokyo Character Street F Staircase Area and Online Plaza in Tokyo Station Ichiban-gai! New merchandise, such as pin badges and acrylic stands featuring newly drawn illustrations and graph art, will be available. For every 2,200 yen (tax included) spent on related merchandise, customers will receive one randomly selected illustration card (5 types total).

Pop-up Store

Yu-Gi-Oh! GX POP UP at eeo Store Ikebukuro Main Store Starts September 25!

A “Yu-Gi-Oh! Duel Monsters GX” pop-up corner is set to open at the eeo Store Ikebukuro Main Store starting Friday, September 25, 2026! The lineup of new merchandise—featuring Joutou and the E·HEROes in colorful POP Art illustrations—includes pin badges, mini acrylic stands, sliding accessory cases, and acrylic art boards. Orders are also being accepted on the online store “eeo Store.”

Pop-up Store

Sana Natori × Irasutoya POP-UP STORE in Ikebukuro Opens October 2!

The “Sana Natori × Irasutoya” eeo POP-UP STORE will be held on the 3rd floor of Ikebukuro P’PARCO from October 2 to October 15, 2026, with pre-sales beginning on August 21, 2026, at the eeo Store online. New items featuring original illustrations by Takashi Mifune—including acrylic keychains, acrylic mini stands, flake stickers, character pouches, and die-cut cushions—will be available. For every 2,200 yen (tax included) spent on new merchandise, customers will receive one random illustration card (8 varieties total) as a gift.

Pop-up Store

Macross School Trip POP-UP STORE at Matsuya Asakusa Opens October 2!

A3 Co., Ltd. will host the “MACROSS POP UP STORE: Go To Asakusa! Super-Dimensional School Trip” at the event hall on the 3rd floor of Matsuya Asakusa from October 2 to October 16, 2026. The event will feature acrylic stands, pin badges, acrylic cards, acrylic dioramas, and other items featuring original illustrations and GraffArt artwork. For every 2,200 yen (tax included) spent on new merchandise, customers will receive one random postcard (from a total of 17 designs) as a purchase bonus.

Pop-up Store

Sergeant Keroro “Moon Viewing Edition” POP UP at Matsuya Asakusa Starts September 28!

A pop-up corner for *Sergeant Keroro: The New Movie – Resurrected and Immediately Threatening to Destroy the Earth!* will be held at the Anime Culture Center by eeo (3rd floor of Matsuya Asakusa) from Monday, September 28, 2026, through Monday, October 12, 2026 (a national holiday)!
Items featuring mini-character illustrations from the “Moon Viewing Ver.”—including pin badges, small acrylic stands, large acrylic keychains, accessory cases, and acrylic art boards—will be available, with online pre-orders opening on Monday, August 31. For every 2,200 yen (tax included) spent on new products, customers will receive one random illustration card (10 varieties total) as a gift.

Pop-up Store

Code Geass Pop-Up Store at Tokyo Station Opens August 21!

A “Code Geass: Lelouch of the Rebellion” pop-up shop will be held starting Friday, August 21, 2026, at the wagon located beneath Staircase K in “Tokyo Character Street” on the B1 floor of Tokyo Station Ichiban-gai!
The shop will feature pin badges, acrylic cards, and acrylic stands featuring newly drawn illustrations of Lelouch, Suzaku, and C.C. dressed in detective-style outfits, as well as GraffArt merchandise. There will also be a purchase bonus: customers will receive an illustration card (4 designs total) with every 2,200 yen (tax included) spent on new merchandise.