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Fashion

Sanrio Pet Clothing and Other Items Coming to Avail Starting October 17!

Sanrio character pet goods will go on sale starting October 17, 2026, at Avail stores and the official online store “Shimamura Park”! The lineup features cozy items perfect for the coming season, including pet outfits that let your pet dress up as their favorite character, quilted pet clothing, stroller pillows, round pet beds, pet carrier backpacks, and 2-way tote bags that are convenient for walks.

Merchandise

Sugar Minuet • Sugar Bunnies: New Merchandise Coming in January 2027!

New Sanrio “Sugar Minuet” and “Sugar Bunnies” merchandise will go on sale in January 2027! Here’s a complete list of prices, sizes, and product pages for all 26 items, including carabiner keychains, fluffy drawstring pouches, quilted pouches, and stickers. Pre-orders are open until 11:59 PM on Tuesday, November 3, 2026.

Fashion

Sanrio Sweets-Themed Color Sweatshirts Now Available at Honeys!

Honeys has released its “Sanrio Characters Color Sweatshirts,” which are now available at Honeys stores and will go on sale at the official Honeys online shop starting at 10:00 a.m. on October 20, 2026! The collection features six designs: Cinnamoroll, Pompompurin, Hangyodon, Sugar Bunnies, Usahana, and Hello Kitty. Each sweatshirt features colors inspired by the respective character and a logo print on the back. The price is 2,980 yen (tax included) per item, and sizes range from SS to 3L.

Merchandise

Sanrio’s “Pick-and-Choose Sticker Book & Stickers” Go on Sale September 28!

Sanrio’s original “Pick-Your-Own Sticker Book & Stickers” set will go on sale starting September 28, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and other locations! This set, priced at 1,100 yen, features a nostalgic Heisei-era design and lets you choose one sticker album from a total of eight varieties, plus one sticker from each of the three types: hologram, aurora, and puffy!

News

Sanrio Miniature Package Charm Series: On Sale September 16!

Sanrio’s original “Miniature Package Charm Series” will go on sale starting September 16, 2026, at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop!
This new series features 16 different charms—each priced at 990 yen—that come as sets of 3D character mascots and small accessory parts, allowing you to pretend to run your own shop. Here’s a summary of the release date, participating stores, and purchase limits.

Lottery / Prizes / Gacha

Sanrio Nakayoshi Charm Aurora MIX 2 Capsule Toy—On Sale in December!

Takara Tomy Arts’ capsule toy “Sanrio Characters Best Friends Charms Aurora MIX 2” is scheduled for release in December 2026. This is the second installment of the glossy, plump “Best Friends” pair charms, featuring Hello Kitty & Charmy Kitty, Cinnamoroll & Milk, Pocchacco & P-Chan, and Sugar Bunnies in both Clear and Aurora Clear versions—a total of 8 varieties available for 400 yen (tax included) per play.