CATEGORY Usahana

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Sanrio Zodiac Swing Mascot Capsule Toy—Coming November 2026!

The “Sanrio Characters” gashapon series, “Sanrio Characters Zodiac Swing Mascots,” featuring the characters dressed as the 12 zodiac signs, is set to go on sale in November 2026! The lineup consists of 6 varieties each in PART 1 and PART 2, for a total of 12 varieties. Each charm comes with a golden star charm featuring the zodiac sign.

News

Sanrio Character Awards: Sparkling Twin Charms—On Sale October 26!

Takara Tomy Arts has announced that the “2026 Sanrio Character Awards Sparkling Twin Charms” will go on sale on October 26, 2026! Characters that ranked in the top 20 of this year’s Sanrio Character Awards will be featured as sparkling glitter twin charms (20 varieties total, distributed randomly), each containing two pieces of candy, and will be available in the candy aisles of mass retailers nationwide.

Pop-up Store

Cheeristales POP-UP STORE in Shinsaibashi Opens October 30!

The first pop-up store for “Cheerlistales,” a new unit featuring Sanrio’s Marron Cream, Usahana, Wish Me Mel, and Bonbon Ribbon, will be held at the Shinsaibashi PARCO 6F Event Space starting October 30, 2026! Limited-edition merchandise featuring cupcake and other dessert motifs will be available. The event runs through November 15, with hours from 10:00 a.m. to 8:00 p.m. (closing at 5:00 p.m. on the final day).

Fashion

Sanrio’s Fluffy and Soft Items Hit Shimamura Stores Starting October 17!

Sanrio Characters’ “Fluffy and Soft Items” will go on sale starting October 17, 2026, at Shimamura stores nationwide and on the official online store, “Shimamura Park”! Practical everyday items—including storage cases, vanity pouches, round pouches, various bags, charms, bang clips, fluffy faux fur pin badges with a blind-stitched design, and women’s pullovers—made from soft, fluffy materials will be available starting at 649 yen!

News

Sanrio Acrylic Keychains Hit FamilyMart Starting October 2!

Sanrio Characters’ “Sun Catcher-Style Acrylic Keychains with Beads” will go on sale at select FamilyMart locations starting at 10:00 a.m. on October 2, 2026! All five designs—Peckle the Duck, Pocchacco, Usahana, Korokoro Kuririn, and Cinnamoroll—will be available in limited quantities for 1,408 yen (tax included) each, featuring sparkling beads that resemble a suncatcher!

Fashion

Sanrio Sweets-Themed Color Sweatshirts Now Available at Honeys!

Honeys has released its “Sanrio Characters Color Sweatshirts,” which are now available at Honeys stores and will go on sale at the official Honeys online shop starting at 10:00 a.m. on October 20, 2026! The collection features six designs: Cinnamoroll, Pompompurin, Hangyodon, Sugar Bunnies, Usahana, and Hello Kitty. Each sweatshirt features colors inspired by the respective character and a logo print on the back. The price is 2,980 yen (tax included) per item, and sizes range from SS to 3L.

Merchandise

Sanrio’s “Pick-and-Choose Sticker Book & Stickers” Go on Sale September 28!

Sanrio’s original “Pick-Your-Own Sticker Book & Stickers” set will go on sale starting September 28, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and other locations! This set, priced at 1,100 yen, features a nostalgic Heisei-era design and lets you choose one sticker album from a total of eight varieties, plus one sticker from each of the three types: hologram, aurora, and puffy!