Lasana’s “Premior” hair care series is teaming up with “Yu Yu Hakusho” for the collaborative campaign “Premior – Kurama’s Guide to Beautiful Hair,” which has been running to great acclaim since September 14, 2026!
Two campaigns are currently underway, offering chances to win prizes such as hairbrushes and acrylic stands featuring newly drawn illustrations of Kurama and the Fox Spirit Kurama.
・Kurama and Fox Spirit Kurama appear in newly drawn illustrations as beauty hair advisors
・The social media giveaway campaign will award original hairbrushes to 10 winners
・The product purchase giveaway campaign includes a deluxe bonus set limited to the first 2,000 customers
・For the prize drawing, you can choose between Course A (action figures and trading cards) and Course B (scalp brush set)
Details on Yu Yu Hakusho “Premior – Kurama’s Beautiful Hair Guide School”
This is a collaboration project with a hair care brand featuring Kurama and Fox Spirit Kurama as guides to beautiful hair.
It consists of two parts: a campaign where you can enter via social media, and a campaign where you can enter by purchasing eligible products.
“Yu Yu Hakusho: Premior – Kurama’s Beautiful Hair Guide” Social Media Giveaway Campaign
The hairbrush features newly drawn illustrations of Kurama and Fox Spirit Kurama.
You can enter by choosing either X or Instagram, and winners are scheduled to be announced in late October 2026.
| Entry Period | September 14, 2026 (Mon) 12:00 PM – September 30, 2026 (Wed) 11:59 PM |
|---|---|
| Prize | Original hairbrush featuring an exclusive illustration from “Premior – Kurama’s Beautiful Hair Guide School -” |
| Number of Winners | 10 winners |
| How to Enter | [X] Follow the official LaSana X account (@LaSanaYamasaki) and quote-repost the eligible post, including your thoughts on the web commercial and campaign [Instagram] Follow the official Premior Instagram account (@premior_official), like the eligible post, and leave a comment with your thoughts |
| Winner Notification | Winners will be notified via DM on the social media platform used to enter |
*Please choose either X or Instagram to enter.
*Entries will be invalid if you have unfollowed the account by the time you are notified of your win, or if your settings prevent you from receiving DMs.
Yu Yu Hakusho “Premior – Kurama’s Beautiful Hair Guide School” Gift Campaign for Product Purchasers
When you purchase an eligible product, you can receive a bonus set (limited to the first 2,000 customers) and enter a raffle to win a prize of your choice.
Even if you do not purchase the bonus set, you can still enter the giveaway by purchasing eligible products totaling 2,500 yen (tax included) or more.
A luxurious bonus set that even the Demon World would envy
This set includes three limited-edition, newly illustrated items, along with refills for Premiole shampoo and conditioner.
| Price | 3,980 yen (tax included) |
|---|---|
| Limited Quantity | First 2,000 customers |
| Original Limited-Edition Merchandise | Multi-purpose poster / 2-piece acrylic hairpin set (Kurama & Fox Spirit Kurama) / 2-piece waterproof sticker set (Kurama & Fox Spirit Kurama) |
| Product Contents | Empty bottle for shampoo / Empty bottle for conditioner / Premiol Shampoo 375 ml Refill / Premiol Conditioner 375 g Refill / Premior Hair Essence 65ml / Seaweed Hair Essence (Moisturizing) 25ml |
| Sales Site | Lasana Official Online Store (For new subscribers only) |
Prize Drawing: Option A / Option B
When you enter the drawing, you can choose between Option A (exclusive merchandise) or Option B (scalp brush set).
For Option A, you cannot choose whether you will win the acrylic stand or the trading card.
Prize A: Acrylic Figure Set / Trading Card Set
Course B: Scalp Brush Set
| Course A | 2 original Kurama and Fox Spirit Kurama acrylic stands – 100 winners or 2 original Kurama and Fox Spirit Kurama trading cards – 200 winners |
|---|---|
| Prize Category B | Scalp Brush Set (200 winners) (Scalp Brush / Premiol Sample Set [Aromatic Floral Scent]—2-day supply / Premior Sample Set [White Tea Scent] (2-day supply)) |
| Shipment Schedule | Scheduled for early December 2026 |
*You cannot choose between the acrylic stand and trading cards in Course A.
*Winners will be notified via prize shipment.
Eligible Products
*You can enter the drawing once for every 2,500 yen (tax included) spent on eligible products. You may mix and match eligible items as you like.
*Eligible purchases must be made through the Lasana official online store, catalog, or the Lasana stores on Rakuten Ichiba, Amazon, Yahoo! Shopping, and Qoo10.
*Bundles and subscription orders that include eligible items are also eligible.
Yu Yu Hakusho × Premiol: Kurama’s Beautiful Hair Guide is a hit—running through November 8!
| Official Website | Yu Yu Hakusho “Premior – Kurama’s Beautiful Hair Guide” Special Page |
|---|---|
| Event Period | [Social Media Giveaway] September 14, 2026 (Mon) 12:00 PM – September 30, 2026 (Wed) 11:59 PM [Gift for Product Purchasers] September 15, 2026 (Tue) 10:00 AM – November 8, 2026 (Sun) 11:59 PM |
| Campaign Platforms | Lasana Official X / Premiol Official Instagram / Lasana Official Online Store / Rakuten Ichiba Store / Amazon Store / Yahoo! Store / Qoo10 Store |
| Eligible Products | “Luxury Bonus Set That Even the Demon Realm Would Envy,” various Premiol Shampoo, Conditioner, and Hair Essence products, dedicated empty bottles, 21-Day Starter Set, Protect Spray, and more |
| Prizes | Original hairbrush / 3 exclusive limited-edition items / Acrylic stand / Trading cards / Scalp brush set |
| How to Participate | Follow us on social media and post, or purchase an eligible product and register via the entry form |
| Inquiries | “Lasana Campaign” Secretariat (campaign@lasana.net) |
| Official X | LaSana Official X (@LaSanaYamasaki) |
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Yu Yu Hakusho “Premior – Kurama’s Guide to Beautiful Hair” FAQ
How long will this event run?
The social media giveaway campaign runs until 11:59 PM on Wednesday, September 30, 2026, and the product purchase giveaway campaign runs until 11:59 PM on Sunday, November 8.
How can I enter?
For the social media campaign, enter via the official Rasana X account or the official Premior Instagram account. For the product purchase campaign, purchase an eligible item, take a photo of your receipt, and submit it via the entry form.
What kind of merchandise can I receive?
The “Luxury Bonus Set That Even the Demon Realm Would Envy,” limited to the first 2,000 entrants, includes a multi-poster, a set of two acrylic hairpins, and a set of two waterproof stickers.
Can I choose which prize category to enter?
You can choose between Course A and Course B. However, you cannot select the acrylic stand or trading cards within Course A.
Please check the official website.
*Please note that the information in these articles may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
Original Work: Yoshihiro Togashi, “Yu Yu Hakusho” (published by Shueisha in the “Jump Comics” series) ©Yoshihiro Togashi 1990–1994 ©Pierrot/ Shueisha
