A pop-up shop for “When the Seagulls Cry,” based on the original work by Ryukishi07, is coming! It will be held at “Shinjuku Market Space,” located outside the Central East Exit ticket gates of JR Shinjuku Station, from Thursday, October 1, 2026, through Wednesday, October 14, (Wed), outside the ticket gates at the Central East Exit of JR Shinjuku Station at “Shinjuku Market Space.” The shop will feature new merchandise showcasing newly drawn and exclusive illustrations, as well as illustrated cards (10 varieties total) available as purchase bonuses.
・The venue is “Shinjuku Market Space,” located outside the Central East Exit ticket gates at JR Shinjuku Station (12:00 PM–8:00 PM/ until 6:00 PM on the final day only)
・New merchandise featuring original and newly drawn illustrations will be available
・A “Desk Mat” (3,850 yen, tax included), available exclusively through online sales, will also be offered
・For every 2,200 yen (tax included) spent on related merchandise, receive one random illustration card (10 varieties total) as a gift
Details of the “When the Seagulls Cry POP-UP SHOP”
A pop-up shop for “When the Seagulls Cry,” based on the original work by Ryukishi07, will be held at “Shinjuku Market Space” outside the Central East Exit ticket gates of JR Shinjuku Station. The event will run from Thursday, October 1, 2026, through Wednesday, October 14, (Wed), with hours from 12:00 PM to 8:00 PM (until 6:00 PM on the final day only).
New merchandise featuring original and newly drawn illustrations will be sold at the venue, and online sales will begin on Monday, September 7, 2026, at the eeo Store online. The items will also be available on JRE MALL starting at 12:00 PM on Thursday, October 1.
Merchandise Lineup for the “When the Seagulls Cry POP UP SHOP”
The lineup includes desk mats, acrylic dioramas, pin badges, acrylic cards, acrylic stands, acrylic wands, and items featuring “Potenui Art.” Blind-box items will be available both as individual pieces and as a complete set.
Online-Exclusive “Desk Mat”
An online-exclusive “Desk Mat” featuring a large illustration is now available for 3,850 yen (tax included)!
“Acrylic Diorama”
“Acrylic Dioramas,” which let you combine background and character parts to create displays, are now available for 3,850 yen each (tax included)!
“Pin Badges” and “Acrylic Cards”
“Pin Badges (57mm) (Random)”—all 10 varieties are available individually for 550 yen (tax included) or as a complete set for 5,500 yen (tax included)! “Acrylic Cards (Random)”—all 10 varieties are available individually for 690 yen (tax included), and the complete set is 6,900 yen (tax included).
“Acrylic Stands” and “Acrylic Canes”
“Acrylic Stands” featuring life-size illustrations are now available for 1,980 yen each (tax included), and “Acrylic Canes” with star-shaped tops are available for 1,815 yen each (tax included)!
“Potenui Art” Pin Badges and Acrylic Mini Stands
All 10 varieties of “Pin Badges (57mm) (Blind)” featuring “Potenui Art” are now available for 550 yen each (tax included) or as a complete set for 5,500 yen (tax included)! The “Acrylic Mini Stands (Assorted)” (10 varieties total) are 935 yen each (tax included), and the complete set is 9,350 yen (tax included).
| Product Name | Single Item | Complete Set |
|---|---|---|
| Desk Mat (Online Store Exclusive) | 3,850 yen (tax included) | ― |
| Acrylic Diorama | 3,850 yen each (tax included) | ― |
| Pin Badge (57mm) (Blind) | 550 yen (tax included) | 5,500 yen (tax included) |
| Acrylic Card (Blind) | 690 yen (tax included) | 6,900 yen (tax included) |
| Acrylic Stands | 1,980 yen each (tax included) | ― |
| Acrylic Walking Stick | 1,815 yen each (tax included) | ― |
| Pin Badge (57mm) (Blind)/Potenui Art | 550 yen (tax included) | 5,500 yen (tax included) |
| Acrylic Mini Stands (Blind Pack)/Potenui Art | 935 yen (tax included) | 9,350 yen (tax included) |
Purchase Bonus: “Illustration Cards” (10 Varieties Total)
For every 2,200 yen (tax included) spent on related merchandise—including new “When the Seagulls Cry” products—you will receive one random illustration card (10 varieties total). Designs cannot be selected, and this offer ends when supplies run out.
Online purchases are also eligible for this bonus. The online promotion period runs from Monday, September 7, 2026, to Wednesday, October 14, 2026. If multiple orders are combined into a single shipment, the purchase amounts will not be totaled; the bonus will be distributed based on the amount per transaction.
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The “When the Seagulls Cry POP-UP SHOP” opens on October 1!
| Event Dates | October 1, 2026 (Thu) – October 14, 2026 (Wed) |
|---|---|
| Hours | 12:00 PM – 8:00 PM (until 6:00 PM on the final day only) |
| Venue | Outside the Central East Exit ticket gates at JR Shinjuku Station Shinjuku Market Space |
| Online Sales Period | September 7, 2026 (Mon) – (eeo Store online)/JRE MALL starts at 12:00 PM on Thursday, October 1 |
| Purchase Bonus | For every 2,200 yen (tax included), you’ll receive one random illustration card (10 varieties total) as a gift (Online sales period with bonus: Monday, September 7, 2026 – Wednesday, October 14, 2026) |
| Official Website | “When the Seagulls Cry” POP-UP SHOP Special Site |
| Online Store | eeo Store online |
| Official X | @A3_event_Vol5 |
Frequently Asked Questions about the “When the Seagulls Cry POP UP SHOP”
How long will the event run?
It will run from Thursday, October 1, 2026, through Wednesday, October 14, 2026. Hours of operation are 12:00 PM to 8:00 PM, except on the final day, when it closes at 6:00 PM.
Where is the event held?
It is held at “Shinjuku Market Space,” located outside the Central East Exit ticket gates of JR Shinjuku Station.
Can I purchase items online?
Online sales have been available at the eeo Store online since Monday, September 7, 2026. Items will also be available on JRE MALL starting at 12:00 PM on Thursday, October 1; the “Desk Mat” is an online-exclusive item.
What purchase bonuses are available?
For every 2,200 yen (tax included) spent on “When the Seagulls Cry” merchandise—including new items—you’ll receive one random illustrated card (10 designs total). Designs cannot be selected, and this offer ends when supplies run out.
Will admission tickets be distributed?
For safety reasons, admission tickets may be distributed. Distribution times are subject to change; tickets are valid only on the day of purchase, and each ticket is valid for only one checkout transaction.
Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© Ryukishi07 / 07th Expansion
