A new collaboration event between Tomakomai City, Hokkaido, and “Uma Musume: Pretty Derby” has been announced!
From October 24 to November 29, 2026, the event will feature trading card giveaways at local restaurants, a photo contest touring the Tomakomai, Iburi, and Hidaka regions, and the sale of original merchandise.
・Event dates: Saturday, October 24, 2026 – Sunday, November 29, 2026
・Receive one trading card (6 varieties total) for every 1,000 yen (tax included) spent at participating restaurants
・“Uma Musume × Tomakomai Photo Derby,” a photo contest covering the Tomakomai, Iburi, and Hidaka regions
・Life-size panels will be installed, and original merchandise will be sold at the Tomakomai Tourist Information Center
Details on the 2026 Uma Musume × Tomakomai City Collaboration
A campaign featuring an original key visual depicting Hokko Tarumae and the other “Tomakomai Tourism Ambassadors” will be held at various locations throughout the city.
This photo contest covers not only Tomakomai City but also the Iburi and Hidaka regions, allowing you to walk through the towns, savor the local flavors, take photos, and experience Hokkaido’s autumn!
| Trading Card Distribution at Restaurants in the City | Tomakomai City Downtown Area |
|---|---|
| Uma Musume × Tomakomai Photo Derby | Tomakomai City / Iburi Region / Hidaka Region |
| Life-Size Panel Installations | Various Locations in Tomakomai City |
| Collaboration Merchandise Sales | Tomakomai Tourist Information Center |
*Event dates are subject to change.
Trading Card Giveaway at City Restaurants
When you dine at participating restaurants in downtown Tomakomai, you’ll receive a random set of trading cards (6 types total) featuring an original key visual!
| Distribution Conditions | One random card per 1,000 yen (tax included) spent |
|---|---|
| Limits | Up to 3 cards per person per transaction Example: 3 people visit the store and spend 9,000 yen or more → 3 cards per person |
| Lineup | 6 types total (5 regular cards + 1 special edition card) |
*The special edition card features a two-shot of Hokko Talmae and Toma Chop.
*Available while supplies last. Distribution may end even during the campaign period depending on stock levels.
You can check the participating stores on the map below (click to open the PDF).
Uma Musume × Tomakomai Photo Derby
This is a photo contest where you take pictures of the scenery in Tomakomai, Iburi, and Hidaka alongside trading cards obtained at restaurants or your own Uma Musume merchandise, then post them on X with the designated hashtags.
Winners of the Excellence Award will receive local specialties from each region, and participants will receive postcards as participation prizes!
*Entries will be accepted until 11:59 PM on Sunday, November 29, 2026.
*Details will be announced in early October.
Life-Size Panel Installations
During the collaboration period, life-size Uma Musume panels will be installed at various locations throughout Tomakomai City, which can also be used as photo spots for the photo contest!
*You can check the locations and display periods on the map (click to open PDF).
* Please refrain from moving or removing the panels, or from any actions that could cause damage.
* When taking photos, please be considerate of passersby and facility users so as not to obstruct their movement or use of the facilities.
Collaboration Merchandise Sales
Original merchandise featuring an exclusive key visual is now on sale at the Tomakomai Tourist Information Center!
| Hand Towel | 1,300 yen (tax included) |
|---|---|
| Acrylic Ring Charms (5 varieties total) | 600 yen each (tax included) |
Hand Towel
Acrylic Ring Charms (5 Varieties Total)
© Cygames, Inc. © 2011 Tomakomai City
Rules and Etiquette for Ranch Tours
If you wish to take a ranch tour, please first check with the the “Hometown of Racehorses” Information Center and follow the 9 Rules for Farm Tours.
*Please refrain from contacting individual farms directly, as this may interfere with their operations.
Uma Musume × Tomakomai City 2026 Collaboration Starts October 24!
| Official Website | Uma Musume × Tomakomai City 2026 Collaboration Details |
|---|---|
| Event Name | Uma Musume × Tomakomai City 2026 Collaboration |
| Event Dates | October 24, 2026 (Sat) – November 29, 2026 (Sun) *Entries for the photo contest will be accepted until 11:59 PM on Sunday, November 29. |
| Venue | Tomakomai City, Hokkaido (The photo contest also covers the Iburi and Hidaka regions.) |
| Trading Card Distribution | Participating restaurants in downtown Tomakomai One card per 1,000 yen (tax included) spent (Up to 3 cards per person per transaction) |
| Merchandise Sales | Tomakomai Tourist Information Center |
| Official X | Uma Musume Pretty Derby Official (@uma_musu) |
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Umamusume × Tomakomai City 2026 Collaboration: Frequently Asked Questions
When will the event take place?
The event will run from Saturday, October 24, 2026, through Sunday, November 29, 2026. Entries for the photo contest will be accepted until 11:59 PM on Sunday, November 29.
How can I get the trading cards?
You’ll receive one random card for every 1,000 yen (tax included) spent at participating restaurants and cafes in downtown Tomakomai. A maximum of three cards per person per transaction, while supplies last.
How many different types of trading cards are there?
There are six types in total, featuring original key visuals. In addition to five standard cards, there is one special edition card featuring a two-shot of Hokko Tarumae and Toma Chop.
Where can I buy the collaboration merchandise?
Hand towels (1,300 yen) and acrylic ring charms (5 types total, 600 yen each) are available for purchase at the Tomakomai Tourist Information Center (all prices include tax).
The mobile game “Uma Musume: Pretty Derby” is now available and a hit!
| Official Website | Uma Musume Pretty Derby Official Website |
|---|---|
| Streaming | iOS / Android / DMM GAMES (Windows) / Steam (Windows) |
| How to Play | Free (In-app purchases available) |
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© Cygames, Inc. © 2011 Tomakomai City
