Celebrating the 10th anniversary of “Tanuki and Fox” by Artist Atamoto, the “Tanuki and Fox 10th Anniversary Exhibition at Shinjuku 3-chome Loft” is here!

The exhibition will be held at Shinjuku 3-chome Loft from October 3 to October 27, 2026, featuring a pre-release sale of merchandise featuring original artwork created specifically for the 10th anniversary, as well as a wide variety of new products.

Details on the “Tanuki and Fox 10th Anniversary Exhibition at Loft Shinjuku 3-chome”

“Raccoon Dog and Fox,” created by illustrator and manga artist Atamoto, features a slightly absent-minded raccoon dog and a slightly mischievous fox whose interactions have made them popular characters. The series will celebrate its 10th anniversary in 2026, and a TV anime series is set to air starting in October.

The “Tanuki and Fox 10th Anniversary Exhibition at Shinjuku 3-chome Loft” is the “POP UP SHOP Part 2” event announced on the official X account. In addition to an advance sale of merchandise featuring original artwork created for the 10th anniversary, the event will feature a wide lineup of new products. Hours are from 11:00 a.m. to 8:00 p.m., though the shop will close at 5:00 p.m. on the final day, October 27.

10th Anniversary Art Merchandise Now Available!

Artwork celebrating the 10th anniversary—depicting everything from party preparations to the big event itself—is now available as a variety of merchandise!

The “Blind Hologram Pin Badges” and “Blind Double-Strap Acrylic Keychains” are each available in a total of 6 varieties. The lineup also includes items crafted with a focus on texture, such as the “Sagara Embroidered Keychain,” the “Embroidered Bag,” and the “Pop-Up Appliqué Towel” featuring an embroidered appliqué.

Pre-release Event Items Now Available!

Event-exclusive merchandise is now available at the venue!

The “Acrylic Badge,” featuring a three-dimensional, two-layer design, can be attached in two ways: with an alligator clip or a safety pin. Also available are the “Swaying Acrylic Stand,” which rocks back and forth on a seesaw-shaped base, and “Acrylic Flake Parts” that can be customized when placed inside thick, transparent smartphone cases. You can choose your favorite designs for all of these items.

“TANUKI & KITSUNE” Design Merchandise Is Also Here!

Along with merchandise featuring the 10th-anniversary artwork, items designed with the “TANUKI & KITSUNE” theme will also be available. The lineup includes “Sagara Embroidered Keychains,” “Face-Print Drawstring Pouches,” “Shopping Bags,” and “Card Holders.”

Numbered Tickets Will Be Distributed on the First Day, October 3

To alleviate crowding on the first day, October 3, numbered tickets will be distributed.

Visitors may begin lining up at 10:00 a.m. on the stairs next to the elevator on the 1st floor of the Shinjuku Marui Main Building; numbered tickets will be distributed to visitors who have lined up by 10:50 a.m. Visitors may not line up before 9:45. Admission begins at 11:20 in 15-minute time slots under a strict rotation system, with a capacity of 25 people per slot.

If you arrive after 10:50, numbered tickets will be distributed near the venue after the store opens at 11:00, provided there are any remaining. Once the crowd has thinned out, the event will switch to open admission, and this change will be announced via the Loft app. Information regarding the distribution of numbered tickets on October 4 will be announced on the Loft app and official website only if it takes place.

Each person is limited to one numbered ticket; tickets cannot be transferred or reissued. A numbered ticket does not guarantee the purchase of any merchandise.

Important Notes When Purchasing

Products are available in limited quantities and will be sold out once they run out. There may be limits on the number of items you can purchase per transaction, and we do not offer layaway, backorders, or cash-on-delivery shipping.

Purchases made for the purpose of resale will be refused. Additionally, making multiple purchases in a single day may be refused if it prevents other visitors from making purchases. Please check the official website for the latest information before visiting.

“Tanuki and Fox 10th Anniversary Exhibition at Shinjuku 3-chome Loft” opens on October 3!

Frequently Asked Questions about the “Tanuki and Fox 10th Anniversary Exhibition at Shinjuku 3-chome Loft”

How long will the exhibition run?

It will be held from October 3 to October 27, 2026. Hours are from 11:00 AM to 8:00 PM; on the final day, October 27, the exhibition will close at 5:00 PM.

Where is the venue?

The venue is Shinjuku Sanchome Loft, located on the 3rd floor of the Shinjuku Marui Main Building in Shinjuku Ward, Tokyo.

Will numbered tickets be distributed on the first day?

To help manage crowds, numbered tickets will be distributed on the first day, October 3. Visitors can begin lining up at 10:00 AM on the stairs next to the elevators on the 1st floor of the Shinjuku Marui Main Building; tickets will be distributed to visitors who have lined up by 10:50 AM.

Can I choose which design I want for the event-exclusive merchandise?

All event-exclusive merchandise is sold “open-style,” so you can choose your favorite design when purchasing.

Please check the official website for details.
*Please note that the information in these articles may be outdated, so please check the official website for the latest details.

©ATAMOTO/Frontier Works Inc.