The Suica Penguin’s “Penguin Years Thanksgiving Festival at Tokyo Station: ‘ARIGATO Suica Market’” is coming to JR Tokyo Station!

From November 21 to November 23, 2026, at “Dōrin no Hiroba” and “Square Zero” on the B1 level of Tokyo Station, items from a collaboration with PENDLETON and merchandise featuring the “Arigatō 25th” design—an original illustration by Chiharu Sakazaki—will be on sale.

Details on the “ARIGATO Suica Market”

As part of the “Penguin Years” campaign organized by the JR East Group, the Suica Penguin’s “Penguin Years Thank You Festival at Tokyo Station: ‘ARIGATO Suica Market’” will be held. The event will take place over three days, from November 21, 2026 through November 23, 2026, for three days. Operating hours are from 9:00 a.m. to 8:00 p.m. (until 5:00 p.m. on the final day).

The venue is on the B1 level of JR Tokyo Station. The “Pensta POP-UP Store” will be located in “Dourin no Hiroba” outside the ticket gates, while the “Orange Page Shop” and the “Mobile Suica Top-Up Gift” booths will be set up in “Square Zero,” the Gransta Tokyo event space inside the ticket gates!

Depending on crowd conditions on the day, numbered tickets may be distributed; in that case, you will not be able to specify a time slot. The waiting line for entry may close before closing time, and purchase limits may apply to certain items.

Get a “Suica Penguin Eco-Bag” When You Top Up Your Mobile Suica

At the Gransta Tokyo event space “Square Zero,” if you top up your Mobile Suica with 10,000 yen or more on the day of the event and present proof (such as your screen or receipt), you’ll receive a “Suica Penguin Eco-Bag.” Distribution is limited to the first 600 people each day, and proof of top-up is valid only for that day. Top-ups cannot be carried over to another day.

Promotional Gift: “Suica Penguin Original Sticker”

During the campaign period, for every 3, ,000 yen (tax included) at the “Pensta POP-UP Store” or “Orange Page Shop,” you’ll receive one “Suica Penguin Original Sticker” at the register. There are six sticker designs in total—three at each shop—and the offer ends when supplies run out.

Gift-wrapping vending machines and Natural Water with Limited-Edition Labels Now Available

At Tokyo Station, “Suica Penguin-themed Vending Machines” have been installed at two locations: outside the Marunouchi Underground South Exit ticket gates and outside the Yaesu North Exit ticket gates. “From AQUA: Natural Water from the Tanigawa Mountain Range” with Suica Penguin labels is also available for a limited time.

Products Available at the “Pensta POP-UP Store”

The “Pensta POP-UP Store,” located in “Dōrin no Hiroba” outside the ticket gates, offers collaboration items with the long-established brand “Pendleton,” as well as a collaboration bento box with the historic station bento brand “Ofunaken,” as well as kitchen goods and fashion accessories. Below are some examples of the items for sale.

Collaboration Bento with Ofunaken: “Suica Penguin’s Favorite Sushi”

As the 8th installment of the “Suica Penguin Bento” series, in collaboration with the long-established ekiben brand “Ofunaken,” “Suica Penguin’s Favorite Sushi” is here! It comes with a lunch cloth exclusive to this bento. An “Ofunaken × Suica Penguin Eco-Bag” featuring an original design to commemorate the launch will also be available for purchase.

Kamaboko Set, Dashi Soy Sauce, Small Rice Bowls

The “Suica Penguin Kamaboko Set” is a set of kamaboko that can be served directly at the table without needing a knife. The set includes 13 pieces each of Suica Penguin kamaboko and Suica Baby Penguin kamaboko.

Also available are “Suica Penguin Dashi Soy Sauce,” featuring “Sobaichi’s” signature dashi soy sauce in a sealed bottle, and “Suica Penguin Small Rice Bowls,” featuring the Sobaichi 15th-anniversary design in a convenient size for home use!

Collaboration Items with PENDLETON

Five items—a jacquard hat, tote bag, mini tote, flat pouch, and pass case—have been released as part of a collaboration with “Pendleton,” a long-established brand with over 100 years of history! The hat comes with a removable, adjustable cord featuring the logo, and the tote is a spacious, gusseted design.

The mini tote is designed with a wide gusset, so it can hold items like lunch boxes and plastic bottles. The flat pouch is padded for cushioning, and the passport holder comes with a retractable cord.

Earmuff Cap, Hand Warmers, and Apron

As items for the winter season, the “Suica Penguin Earmuff Cap” with ear flaps and the “Suica Penguin Hand Warmers”—designed with an open palm area for easy smartphone use—will go on sale. The “Suica Penguin Spring-Loaded Pouch Set,” featuring a spring at the opening, is also making its debut!

New colors of the “Suica Penguin Pensta Cafe Apron”—the same aprons worn by Pensta Cafe staff—are also available, with a lineup of two colors: Sax Blue and Natural.

Lunch Tote, Lunch Pouch, Tumbler

The “Suica Penguin Handle Lunch Tote,” made of canvas and resembling a record bag, is a mini tote that stands on its own when the gusset is expanded. The “Suica Penguin Lunch Pouch,” which is the perfect size for a lunch box, is available in two designs: the “ARIGATO Suica 25” Outing Pattern and the Momotaro Pattern.

Also available are the “Suica Penguin Handled Tumbler,” as well as the “Suica Penguin Cutlery Set,” which includes a set of natural wood chopsticks and a spoon, are now available!

“Penguin Years” Design Magnets and Clear Files

The “Suica Penguin Canvas Magnet (Penguin Years)”—featuring the “Penguin Years” design printed on polyester canvas— ,” featuring the “Penguin Years” design printed on polyester canvas, and the “Suica Penguin A4 Clear File: Penguin Years,” which features the same design across the entire surface, will go on sale.

Mini-Mini Cup, Pen Case, Tile Magnet, Coffee Canister

Three new varieties of the mini-sized “Suica Penguin Mini-Mini Cup,” perfect for storing small items or craft projects, are now available! A “Suica Penguin Pencil Case” will also be available.

The lineup also includes the ceramic “Suica Penguin Tile Magnet,” featuring prints such as the “ARIGATO Suica 25” design, and the tin “Suica Penguin Coffee Canister.”

Products Available at “Orange Page Shop”

The “Orange Page Shop” from JRE MALL will open as a limited-time pop-up store at “Square Zero,” the Gransta Tokyo event space located inside the ticket gates. Centered around the theme “Thank You 25th”—a brand-new, specially commissioned illustration by Chiharu Sakazaki, the creator of the Suica Penguin—a total of 23 items will be newly released at the venue, featuring a penguin holding 25 flowers as a motif to express gratitude for the support received over the years.

Acrylic Keychain with Fur · Canvas Magnet

Introducing the “Suica Penguin Acrylic Keychain with Fur,” featuring soft, fluffy fur, and the “Suica Penguin Canvas Magnet (Thank You 25th),” designed with penguins holding bouquets!

“Touch de Ekinaka” Usage Time Extended to 3 Hours

Starting November 20, 2026, at Tokyo Station, the usage time for “Touch de Ekinaka”—an entry service using Suica and other transportation IC cards—will be extended from the current 2 hours to 3 hours.

If you enter Tokyo Station using a Suica card registered with JRE POINT, make a purchase using Suica at facilities operated by JR-Cross or at this event, and then exit through Tokyo Station’s automatic ticket gates within 3 hours, you will receive 160 JRE POINTS—equivalent to the admission ticket price—as a reward. Admission tickets are not eligible . If more than 3 hours have passed since entry, you will not be able to exit through the automatic ticket gates. Instead, you must proceed to a ticket window, where the “Touch de Ekinaka” fee will be added for every 3 hours of excess time and deducted from your card balance.

For campaign details, please visit the JRE POINT campaign page .

“ARIGATO Suica Market” starts November 21!

“ARIGATO Suica Market” Frequently Asked Questions

When is the “ARIGATO Suica Market” being held?

It will be held for three days, from November 21 to November 23, 2026. Hours of operation are from 9:00 a.m. to 8:00 p.m., with the event closing at 5:00 p.m. on the final day.

Where is the venue?

It’s on the B1 level of JR Tokyo Station. The “Pensta POP-UP Store” will be at “Dōrin no Hiroba” outside the ticket gates, while the “Orange Page Shop” and “Mobile Suica Top-Up Gift Campaign” will be held at “Square Zero,” the Gransta Tokyo event space inside the ticket gates.

What perks can I get by topping up my Mobile Suica?

If you top up your Mobile Suica with 10,000 yen or more on the day of the event and and present proof via your screen or receipt, you’ll receive a “Suica Penguin Eco-Bag.” Distribution is limited to the first 600 people each day, and proof of top-up is valid only for that day’s transactions.

What are the conditions for receiving the promotional stickers?

During the event period, for every 3,000 yen (tax included) spent using Suica or other transportation e-money at the “Pensta POP-UP Store” or “Orange Page Shop,” you’ll receive one “Suica Penguin Original Sticker.” There are three types of stickers available at each shop, for a total of six types, and the promotion ends when supplies run out.

How does entry work during peak hours?

Depending on the crowd situation on the day, numbered tickets may be distributed. If numbered tickets are used, specific entry times cannot be designated, and the entry line may close before closing time.

Please check the official website for details.
*Please note that the information in this article may be out of date; we kindly ask that you verify the details on the official website.

©Chiharu Sakazaki / JR East / DENTSU