Nov 5, 2026

Shirotan POP UP at Shinjuku Marui Annex Starts November 5!

The “TV Anime ‘Shirotan’ POP-UP SHOP” for the TV anime “Shirotan” is coming to Shinjuku Marui Annex!

From November 5 to November 15, 2026, merchandise such as acrylic items and drawstring pouches will be on sale on the 7th floor. In addition, there will be purchase bonuses like double-sided cards, a raffle, and a collaborative campaign with THE CHARACTER CAFE STAND.

Key Points of This Article

・The event will be held on the 7th floor of Shinjuku Marui Annex from November 5 to November 15, 2026
・A total of 7 items will be on sale, including acrylic stickers, glittery pins, and acrylic memo stands
・For every 3,000 yen (tax included) spent, you’ll receive one double-sided card (8 varieties total) and one entry into a raffle
・As part of a joint campaign with THE Character CAFE STAND, postcards (2 varieties total) will be given away

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List of Shirotan Articles

Details on the “TV Anime ‘Shirotan’ POP-UP SHOP”

“Shirotan,” a character modeled after a harbor seal and created by Creative Yoko Co., Ltd., has been airing as a TV anime on TV Asahi since October 2026. A pop-up shop for the TV anime “Shirotan” will be held on the 7th floor of Shinjuku Marui Annex.

Merchandise Lineup

At the venue, a total of 7 items will be on sale, including “Acrylic Stickers,” “Glittery Pins,” and “Acrylic Hair Ties” (available in random designs), as well as “Acrylic Memo Stands,” “Rigid Card Cases,” “Pop Keychains,” and “Drawstring Pouches.”

The “acrylic memo stand” features a clip on the back for holding paper. All three designs—Shirotan, Rakkoinu & Sheru, and Ramune—will be available!

The “Pop Keychains” are keychains you assemble from sheet parts, and there are two types of “Drawstring Bags” in the lineup.

“TV Anime ‘Shirotan’ POP-UP SHOP” Merchandise List
Product Name	Type	Price (Tax Included)
Acrylic Sticker (Random)	6 varieties total	Single item: 660 yen Set: 3,960 yen
Glittery Pins (Random)	10 varieties total	Single: 660 yen Set: 6,600 yen
Acrylic Hair Ties (Random)	6 Varieties Total	Single: 880 yen Set: 5,280 yen
Acrylic Memo Stand	3 designs total	880 yen each
Rigid Card Case	5 designs total	770 yen each
Pop Keychain	1 design	1,760 yen
Drawstring Pouch	2 designs	1,320 yen each

Purchase Quantity Limits

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Purchase limits apply exclusively to new products being released for the first time at this event. For random-selection items, the limit is 20 per transaction per item; for open-selection items, the limit is 3 per transaction per type.

Purchase Bonuses & Raffle

During the event period, for every 3,000 yen (tax included) spent in-store, you will receive one randomly selected “Double-Sided Card” (8 varieties total) as a purchase bonus. Additionally, for every 3,000 yen (tax included) spent, you can enter the raffle once for a chance to win Prize A: “Round Cushion” (1 type) or Prize B: “Square Pin Badge” (8 types total; random) in the prize drawing.

For example, a purchase of 8,500 yen (tax included) entitles you to two double-sided cards and two entries in the raffle. Fractional amounts from separate transactions cannot be combined, and the promotion and prizes will end once supplies run out.

Collaborative Campaign with THE Character CAFE STAND

A collaborative campaign will be held at both the “TV Anime ‘Shirotan’ POP-UP SHOP” and the “TV Anime ‘Shirotan’ × THE Character CAFE STAND” located on the 2nd floor of the Yellow Building within Tokyo Dome City. Present a receipt showing a purchase of 3,000 yen or more (including tax) from either location to receive a “postcard” (randomly selected; 2 types total).

The campaign runs from November 5 to November 15, 2026—the same period as the POP UP SHOP—and will end when supplies run out.

Business Hours and Entry Policy

Business hours are 11:00 AM to 8:00 PM (10:30 AM to 8:00 PM on Saturdays, Sundays, and holidays only); on the final day, November 15, hours will end at 6:00 PM. Waiting before opening hours is prohibited.

Admission is scheduled to be free, but when the store is crowded, numbered tickets may be distributed to manage entry in 20-minute intervals. Each person may receive only one ticket, and each ticket is valid for only one transaction. In addition to cash, various credit cards and other payment methods are accepted.

Information regarding sales during the event, as well as updates on sold-out items and restocks, will be posted on THE Character SHOP @ Shinjuku’s official X account.

“TV Anime ‘Shirotan’ POP-UP SHOP” Opens November 5!

“TV Anime ‘Shirotan’ POP-UP SHOP” Event Overview
Event Dates	November 5–15, 2026
Venue	Shinjuku Marui Annex 7F (Shinjuku Marui Annex, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo)
Official Website	THE Character Event Page TV Anime “Shirotan” Official Website
Official X	THE Chara SHOP @ Shinjuku Store (@thechara_snjk)

Frequently Asked Questions About the “TV Anime ‘Shirotan’ POP-UP SHOP”

When and where will the “TV Anime ‘Shirotan’ POP-UP SHOP” be held?

It will be held from November 5 to November 15, 2026, on the 7th floor of Shinjuku Marui Annex. Hours of operation are 11:00 a.m. to 8:00 p.m. (10:30 a.m. to 8:00 p.m. on Saturdays, Sundays, and holidays only), and the shop will close at 6:00 p.m. on the final day.

Are numbered tickets or reservations required for admission?

Admission is scheduled to be free. If the store becomes crowded, numbered tickets may be distributed to manage entry in 20-minute intervals.

What are the purchase benefits and raffle conditions?

For every 3,000 yen (tax included) spent, you will receive one random double-sided card (8 varieties total) and be eligible to participate in the raffle once. The raffle prizes are: Prize A is a round cushion (1 design), and Prize B is a square pin badge (8 designs).

What are the details of the linked campaign?

At both the POP UP SHOP and THE CHARACTER CAFE STAND (2nd floor of the Yellow Building in Tokyo Dome City), customers who present a receipt showing a purchase of 3,000 yen or more (tax included) at either location will receive a postcard (randomly selected from a total of 2 types).