The Sanrio Characters POP-UP STORE will be held at Ichiban Plaza in Tokyo Character Street, Tokyo Station Ichiban-gai, starting Friday, October 16, 2026!
This year marks the 7th edition, and the theme is “Fluffy Out-and-About Style,” featuring merchandise made from fluffy fabrics, corduroy, and knitted wool.

Sanrio’s “O-de-gake Mokomoko Store” Opens at Tokyo Station on October 16!

A Sanrio Characters pop-up store organized by K Company will be held from Friday, October 16, 2026, through Thursday, October 29, 2026, at Tokyo Character Street Ichiban Plaza on the B1F of Tokyo Station Ichiban-gai.

This year marks the 7th edition, and the theme is “Fluffy Outing Style.” Featuring designs that incorporate fluffy fabrics, corduroy, and knitted fabrics, this collection offers a different vibe from last year’s “Heart-Fluttering Memories.”

On the final day, Thursday, October 29, the store will close at 6:00 PM. It will close 2 hours and 30 minutes earlier than usual.

Events are also planned for Aichi, Osaka, and Kanagawa, but the venues and dates have not yet been announced.

Sanrio “O-dekake Mokomoko Store” Advance Entry Reservations

To avoid overcrowding, time-slot entry restrictions will be in effect on Friday, October 16, and Saturday, October 17. To enter during these designated time slots, you must make an advance reservation via LivePocket (first-come, first-served basis).

Registration is on a first-come, first-served basis and will close once all tickets are gone. You’ll need to register by 7:00 PM on Wednesday, October 14.

If capacity restrictions are in effect, only one transaction per entry is allowed at the register.

Sanrio “O-dekake Mokomoko Store” Pom Pom Purin Greeting Event

On Saturday, October 17, Pom Pom Purin will visit the store for a greeting event where you can take a photo with him. Participation requires advance application and is subject to a lottery.

After the two-shot photo session, you may also take photos of Pom Pom Purin alone. You may shake hands, but physical contact such as hugs is not permitted. Photos must be taken with your own camera or smartphone; video recording is not allowed.

The application deadline is October 11 (Sun) at 7:00 PM. The deadline is five days before the first day of the POP-UP STORE.

Sanrio “O-de-kake Mokomoko Store” Giveaways and Gifts

Promotional items are distributed at random, so you cannot choose the design. This offer ends when supplies run out. If entry restrictions are in place, only one transaction per entry is allowed, so there is a limit to the number of items you can receive per visit.

Original Postcard for Completing a Survey

If you purchase a product and complete the survey, you’ll receive an original postcard featuring a design exclusive to the POP-UP STORE. Simply scan the QR code located at the register and show the survey screen to a staff member.

Distribution will end once the allotted number of postcards has been reached.

Sanrio “O-dekake Mokomoko Store” Merchandise

25 items featuring original designs are now available. All prices include tax.

The blanket and acrylic keychain (L) will not be available in-store at the Tokyo Station venue. They are sold exclusively at the Tokyo Character Street Online Plaza. Since you cannot pick them up and buy them at the venue, you’ll need to use the e-commerce site if you’re looking for these two items.

The fluffy pin badges, stamp-style acrylic keychains, and “Out and About” acrylic keychains come in opaque packaging bags that hide the contents.

Clear File

Blanket

Acrylic Keychain (L)

Face Mascot Keychains (Flocky)/10 Designs Total

1,078 yen each (tax included); size is approximately 33 × 35 mm. These face-shaped keychains feature a flocked finish on the surface and come with a rubber strap bearing the SANRIO logo. The 10 designs include Hello Kitty, Kuromi, My Melody, Hangyodon, Marron Cream, Pocchacco, Pom Pom Purin, Cinnamoroll, Usahana, and Choco Cat.

Mascot Keychains / 10 Designs Total

The mascot keychains are made of rubber and feature the character’s full body. available in 10 designs for 880 yen each (tax included), and measure approximately 31 × 21 mm. They come with the same strap featuring the SANRIO logo as the Face Mascot Keychains.

Stickers / 10 Designs Total

There are 10 sticker designs in total, each priced at 330 yen (tax included), and each measures approximately 56 × 47 mm.

Clear Candy Stickers / 2 Designs Total

The Clear Candy Stickers come in two designs: “Out-and-About Outfits” and “Stamp-Style,” each priced at 550 yen (tax included) and measuring approximately 200 × 90 mm. Each sticker features multiple characters and accessories.

Ballpoint Pens / 10 Designs Total

The ballpoint pens come in 10 designs, each priced at 748 yen (tax included), and measure approximately 135 × 14 mm. They come with a bag-shaped charm.

Stamp-Style Acrylic Keychains / 5 Designs Total

The stamp-style acrylic keychains come in 5 designs, each priced at 770 yen (tax included), and measure approximately 50 × 38 mm. The 5 designs feature Kuromi, My Melody, Hangyodon, Pompompurin, Usahana. Each features a stamp design with a letter charm attached.

Outing Coda Acrylic Keychains / 5 Designs Total

The “Out and About” Acrylic Keychains come in 5 designs, each priced at 770 yen (tax included), and measure approximately 55 × 40 mm. The five designs—Hello Kitty, Pocchacco, Cinnamoroll, Marron Cream, and Choco Cat—feature designs modeled after the store’s exterior.

Coin Purses / 10 Designs Total

The coin pouches are face-shaped and made of fluffy fabric. There are 10 designs in total, each priced at 1,848 yen (tax included), and they measure approximately 78 × 93 mm. They come with a heart-shaped carabiner.

Ball Chain Charms / 10 Designs Total

Plush Toys / 10 Designs Total

The plush toys come in 10 designs, priced at 4,180 yen each (tax included), and measure approximately 185 × 145 mm. The ball chain charms are 3D versions of the same “out-and-about” outfits, available in 10 designs at 2,750 yen each (tax included), and measure approximately 110 × 85 mm. The keyring charms come in 10 designs, priced at 1,980 yen each (tax included), and measure approximately 80 × 70 mm. The fluffy pin badges come in 6 designs, priced at 660 yen each (tax included), and measure approximately 58 mm in diameter.

Fluffy Pin Badges / 6 Designs Total

Multi-Pouch / 4 Designs Total

The multi-pouch, box pouch, mini tote, and pass case with a retractable cord are all made of corduroy fabric and come in all 4 designs: Hello Kitty, Kuromi, Marron Cream, and Pompompurin.

Mini Tote / 4 Designs Total

Pass Case with Reel / 4 Designs Total

Plush Toy Tray (S) / 5 Designs Total

The (S) size of the plush toy tray measures approximately 110 × 80 mm and costs 2,178 yen (tax included) each, while the (M) size measures approximately 220 × 80 mm and costs 2,948 yen (tax included). Both sizes are available in all 5 designs: Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll.

Plush Toy Tray M / 5 Designs Total

Flat Pouches / 6 Designs Total
The flat pouches are made of knitted fabric and come in 6 designs; the sweater-style drawstring pouches are shaped like sweaters and come in 6 designs. The face pouches are shaped like the characters’ faces and come in 6 designs.

©2026 SANRIO CO., LTD.

Sweater-Style Drawstring Pouch / 6 Designs Total

Keyring Charms / 10 Designs Total

Face Pouches / 6 Designs Total

Face Cushion / 4 Designs Total

The face cushions measure approximately 327 × 274 mm and come in four designs: Hello Kitty, Kuromi, My Melody, and Cinnamoroll. Each costs 5,478 yen (tax included), making them the most expensive items in this lineup.

*Product availability is subject to change or cancellation without notice. We do not offer pre-orders, hold requests, or shipping services. Returns or exchanges are not accepted except for defective items.

Sanrio Characters POP-UP STORE to be held at Tokyo Station from October 16 through October 29

The Sanrio Characters POP-UP STORE, “Fluffy Outing Style,” will be held at Tokyo Station Ichiban-gai from Friday, October 16, 2026, through Thursday, October 29, 2026. Since the blankets and large acrylic keychains will not be available at the physical store, you’ll need to shop at the Online Plaza if you’re looking for these two items.

• 『お文具といっしょ×サンリオキャラクターズ』星型ナスカンアクリルキーホルダー01/ブラインド(全5種)(コラボイラスト)【BOX】【202610再販】

  Anime Store で詳細を見る
• 『お文具といっしょ×サンリオキャラクターズ』缶バッジ01/ブラインド(全10種)(コラボイラスト)【BOX】【202610再販】

  Anime Store で詳細を見る
• 『お文具といっしょ×サンリオキャラクターズ』ゆらゆらアクリルスタンド06/ゼリーさん×ぐでたま(コラボイラスト)【202610再販】

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• 『お文具といっしょ×サンリオキャラクターズ』ゆらゆらアクリルスタンド05/子猫さん×ハンギョドン(コラボイラスト)【202610再販】

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Sanrio “Fluffy Outing” Store FAQs

Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

©2026 SANRIO CO., LTD.