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Sanrio Miniature Package Charm Series: On Sale September 16!

Sanrio’s original “Miniature Package Charm Series” is here!

Available starting September 16, 2026, at Sanrio-branded stores, Sanrio corners in department stores, and the Sanrio Online Shop, the lineup features a total of 16 different charms, each consisting of a 3D character figurine and small accessories.

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Key Points of This Article

・Sanrio’s original “Miniature Package Charm Series” goes on sale September 16, 2026!
・The “Miniature Package Charms” come in 16 varieties, each priced at 990 yen
・Toy-like designs featuring 3D character mascots paired with small accessory parts
・A new series where you can pretend to run your own store is also coming soon!
・Available at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop (quantity limits apply)

Details of the “Miniature Package Charm Series”

Sanrio’s original “Miniature Package Charm Series” will go on sale starting September 16, 2026. These mascot charms are characterized by their miniature look, resembling scaled-down versions of packaged products, and this release features an expanded lineup.

They will be available at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop. In some regions, sales will begin on September 17, and purchase limits will be in effect.

© 2026 SANRIO CO., LTD.

Miniature Package Charms (16 varieties total), 990 yen each

The “Miniature Package Charms” come in 16 varieties, priced at 990 yen each (tax included). These charms feature a toy-like design, consisting of a 3D character figurine paired with small accessory parts.

The types featuring character introductions on the backing card include Hello Kitty, Hangyodon, Kerokero Keroppi, Peckle the Duck, Sugar Bunnies, Korokoro Kuririn, and My Sweet Piano. The back of the package features the characters’ birthdays and profiles.

© 2026 SANRIO CO., LTD.

A new series where kids can pretend to be shopkeepers is now available!

The article continues after the following ad

Also, a new series where the characters play shopkeeper is now available! Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, Tuxedo Sam, Hangyodon, and Bad Batsumaru are featured in packaging designed with the signs of their respective shops.

The back of the Hello Kitty package features the “Hamburger Grand Menu” design, allowing you to enjoy two different visual themes on the front and back.

© 2026 SANRIO CO., LTD.

Release Date and Retailers

The release date varies by retailer. The items will be available starting September 16, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and the Sanrio Online Shop, as well as at select Sanrio-owned stores and Sanrio corners in department stores in various prefectures in Kyushu, Hiroshima, Yamaguchi, Kagawa, and Ehime Prefecture, and Okinawa Prefecture starting September 17.

Sales on the Sanrio Online Shop begin at 10:00 a.m. on September 16. For details, including store holiday information, please check the list of participating stores on the official website.

Release Date & Retailers
September 16, 2026 Sanrio-operated stores, Sanrio corners in department stores, and others / Sanrio Online Shop
September 17, 2026 Select Sanrio-operated stores and Sanrio corners in department stores (Kyushu prefectures, Hiroshima, Yamaguchi, Kagawa, Ehime, and Okinawa)

Purchase Limit

This product is subject to a purchase limit. At Sanrio-operated stores, Sanrio corners in department stores, and other locations, purchases are limited to one item per person per character per design. The promotion runs from September 16 to September 20 (September 17–20 at stores in certain regions).

At the Sanrio Online Shop, the limit is two items per person per character per design, and the restriction period runs from September 16 to September 24. During the purchase limit period, we will not accept reservations in-store or by phone, and customers will not be permitted to combine purchases for multiple people or rejoin the line. Please note that restrictions are subject to change without notice depending on circumstances, so please check the official website for the latest information.

The “Miniature Package Charm Series” goes on sale September 16!

© 2026 SANRIO CO., LTD.
“Miniature Package Charm Series” Product Overview
Release Date September 16, 2026
September 17, 2026 (in some regions)
Products & Prices Miniature Package Charms (16 varieties total), 990 yen each (tax included)
Where to Buy Sanrio-operated stores, Sanrio corners in department stores, and other locations
Sanrio Online Shop
Official Website Miniature Package Charm Series Official Page

Frequently Asked Questions about the “Miniature Package Charm Series”

When is the release date?

It will go on sale starting September 16, 2026, at Sanrio-owned stores, Sanrio corners in department stores, and the Sanrio Online Shop. Sales will begin on September 17 at select stores in various prefectures in Kyushu, as well as in Hiroshima, Yamaguchi, Kagawa, Ehime, and Okinawa.

What are the varieties and prices?

There are 16 varieties of “Miniature Package Charms,” priced at 990 yen each (tax included).

Are there any purchase limits?

At Sanrio-operated stores, Sanrio corners in department stores, and other locations, purchases are limited to one of each character and design per person (September 16–20; September 17–20 at select stores in certain regions). At the Sanrio Online Shop, purchases are limited to two of each character and design per person (September 16–24).

What time does the online shop go live?

Sales on the Sanrio Online Shop begin at 10:00 AM on September 16. Product pages will be available starting at 9:30 AM on September 16.

Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

© 2026 SANRIO CO., LTD.


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