Merchandise featuring Sanrio’s popular characters “Bad Batsumaru” and “Hello Kitty” will go on sale at Avail starting October 3, 2026.
The Bad Batsumaru collection includes everyday items such as bags, charms, and storage accessories, while the Hello Kitty collection features college-style pullover sweaters. Both collections will also be available for purchase at the online store starting at 12:00 p.m. on the same day.
・On sale October 3, 2026; available online starting at 12:00 PM on the same day
・18 Bad Batsu-maru items, including bags and charms (limit one per person per item)
・Hello Kitty features three types of women’s pullovers (no purchase limit)
・Prices start at 429 yen (tax included)
Bad Batsumaru & Hello Kitty × Avail Release Overview
Avail is releasing merchandise featuring Sanrio’s popular characters “Bad Batsumaru” and “Hello Kitty.” Items commemorating Bad Batsumaru’s birthday were also released in March; details can be found in our previous article.
| Release Date | October 3, 2026 |
|---|---|
| Where to Buy | Avail (Store Locator) |
| Online Stores | Shimamura Park (Avail)/ Same day, 12:00 PM– |
| Price | 429 yen to 3,300 yen (tax included) |
| Purchase Limits | Bad Batsumaru: Limit of one item per person per product name / Hello Kitty: No quantity limit |
| Official X | @gravail |
*Excludes the Honjo and Aira stores
Bad Batsumaru & Hello Kitty × Avail Bad Batsumaru Merchandise
The Bad Batsumaru merchandise lineup features 18 items, ranging from small accessories like scrunchies with charms and key cases to bags such as foldable totes and insulated shopping bags, as well as miscellaneous items like storage boxes and tissue cases. The pullover and pullover hoodie are available exclusively at the online store.
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| Hair Ties with Charms (Various Styles) | 900 yen (990 yen including tax) |
|---|---|
| Zipper Charm 2-Piece Set – Various Styles | Base Price: 900 yen (990 yen including tax) |
| Bag Charms – Various Styles | Base Price: 900 yen (990 yen including tax) |
| Strap-Type Bag Charms (Various Styles) | Base Price: 900 yen (990 yen incl. tax) |
| Key Cases (Various Styles) | Base Price: 1,500 yen (1,650 yen incl. tax) |
| Pass Cases with Retractable Lanyard (Various Styles) | Base Price: 1,200 yen (1,320 yen including tax) |
| Mini Pockettable Tote Bags (Various Styles) | Base Price: 2,500 yen (2,750 yen including tax) |
| Shopping Bags (Various Styles) | Base Price: 1,200 yen (1,320 yen including tax) |
| Insulated Shopping Bags: Various Types | Base Price: 2,500 yen (2,750 yen including tax) |
| Insulated Drawstring Bags (Various Styles) | Base Price: 1,200 yen (1,320 yen including tax) |
| Large Drawstring Bags (Various Styles) | Base Price: 900 yen (990 yen including tax) |
| Lumbar Support Cushions – Various Types | Base Price: 1,500 yen (1,650 yen including tax) |
| Storage Boxes (various types) | Base price: 1,500 yen (1,650 yen including tax) |
| Heat-Resistant Hair Straightener Cases, Various Types | Base Price: 1,200 yen (1,320 yen including tax) |
| Tissue Cases (Various Types) | Base Price: 900 yen (990 yen including tax) |
| Socks: Various Styles (LADIES’ · Matching Pairs) | 23–25 cm / Base Price: 390 yen (429 yen including tax) |
| Pullover (LADIES’) | M, L / Base price: 3,000 yen (3,300 yen including tax) / Online exclusive |
| Pullover Hoodies (LADIES’) | M・L/Base Price: 3,000 yen (3,300 yen incl. tax)/Online Exclusive |
*Limited to one item per person per product name
*Pullover and pullover hoodies are sold online only
Bad Batsumaru & Hello Kitty × Avail Hello Kitty Merchandise
Hello Kitty is releasing three types of college-style women’s pullovers featuring the logo and Kitty. There is no limit on the number of items available for these.
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| One-Shoulder Pullover (LADIES’) | M・L/2,500 yen (2,750 yen including tax) |
|---|---|
| V-neck Pullover (LADIES’) | M, L / Base Price: 2,500 yen (2,750 yen incl. tax) |
| Numbered Pullover (LADIES’) | M・L / Base Price: 2,500 yen (2,750 yen including tax) |
Bad Batsumaru & Hello Kitty × Avail FAQs
When will the Bad Batsumaru & Hello Kitty × Avail merchandise go on sale?
They will go on sale at Avail starting October 3, 2026. Sales will begin at 12:00 PM on the same day at the online store (Shimamura Park).
Are there any purchase limits?
For Bad Batsumaru items, purchases are limited to one per person per product name. There is no purchase limit for Hello Kitty merchandise.
Can I buy them at all stores?
The Honjo and Aira stores are excluded. The Bad Batsumaru pullover and pullover hoodie are available exclusively at the online store.
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Please check the official website for details.
*Please note that the information in these articles may be outdated. We kindly ask that you verify the details on the official website.
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