Daiichi Pan is holding a campaign to celebrate the 30th anniversary of Pokémon with its “Pokémon Bread.”

Buy Pokémon Bread, collect five serial codes, and enter the contest for a chance to win a special campaign sticker holder.

The sticker holder designs will vary depending on the entry period, with a total of nine different designs. A total of 13,500 winners will be selected.

The entry period runs from 12:00 AM on September 1, 2026, to 11:59 PM on December 4, 2026.

The campaign website is scheduled to begin accepting entries at 12:00 AM on September 1; currently, only a teaser page is available.

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Pokémon Bread 30th Anniversary Campaign Confirmed!

Daiichi Bread’s “Pokémon Bread” is hosting the “Pokémon Bread Sticker Holder Giveaway Campaign” to commemorate the 30th anniversary of Pokémon.

When it comes to Pokémon Bread, the “Deco Character Stickers” included as a bonus with every product have been a long-standing staple. In this campaign, the sticker holder itself—designed for storing those stickers—will be offered as a prize.

The prize is a campaign-exclusive sticker holder, available in 9 different designs. A total of 13,500 winners will be selected.

Additionally, Daiichi Pan will begin rolling out all four varieties of “Sanrio × Daiichi Pan” collaboration bread starting September 1. Although the release dates overlap, this is a separate promotion.

How to Enter: Collect 5 Serial Codes

To enter, you’ll need to purchase Pokémon Bread and collect serial codes.

You’ll need 5 codes. The serial codes are printed on campaign stickers attached to eligible products, and the promotional visuals include the message, “Look for this sticker!”

Entries will be submitted via the campaign website, and the entry period begins at 12:00 a.m. on September 1, 2026.

Detailed entry instructions are expected to be posted on the campaign website as soon as the entry period begins.

Prizes include all 9 types of sticker holders

The campaign’s special sticker holders are organized into three phases, with prizes varying depending on the entry period.

Each phase features three types of prizes—Prize A, Prize B, and Prize C—with 1,500 winners for each. With 3 phases × 3 prize types × 1,500 winners, this totals 13,500 winners.

If you have a specific design in mind, you must enter during the corresponding entry period.

Entries from September 1 to September 30

The First Phase’s Prize A features a green-based design showcasing Grass-type Pokémon. Prize B is a pink design featuring Eevee.

The C Prize “On-the-Go Holder” differs in shape from the other two types; it is a portable design featuring a transparent window and a ring. The blue design is available for Phase 1.

Entries received from October 1 to October 31

The Grand Prize for Phase 2 is a red-based design featuring Fire-type Pokémon. It is designed to complement the green theme from Phase 1.

The B Prize is a blue design featuring a large image of Ditto; among the nine designs, this layout features a single character larger than any other.

Entries from November 1 to December 4

Prize A for Phase 3 is a Water-type Pokémon, completing the set of the Grass, Fire, and Water “starter” types across the three phases.

Prize B features a design with Pikachu on a yellow background. This marks the appearance of the series’ iconic character in the final phase.

Entry Period and Sticker Application Period

The entry period runs from 12:00 AM on September 1, 2026, to 11:59 PM on December 4, 2026.

Separately, a “Campaign Sticker Application Period” has been set, covering shipments from September 1, 2026, through November 30, 2026. Since products purchased after December 1 may not include stickers, you should aim to collect all the points required for entry by the end of November.

The entry periods end on September 30, October 31, and December 4. Please note that the prizes change at the start of each new month.

Information Not Yet Announced

As of this writing, only a teaser page is available on the campaign website, and the following information has not yet been revealed.

・List of eligible products
・Specific steps for entering
・Timeline for winner announcements and prize shipment
・Detailed terms and conditions for entry

All of this information is expected to be released when the entry period begins at 12:00 a.m. on September 1, 2026.

Entries for the Pokémon Bread 30th Anniversary Campaign Open on September 1!

Frequently Asked Questions About the Pokémon Bread 30th Anniversary Campaign

When does the entry period end?

From 12:00 AM on September 1, 2026, to 11:59 PM on December 4, 2026.

Since prize designs vary depending on the entry period, if you’re aiming for a specific design, you must enter during the corresponding period.

How do I enter?

Purchase Pokémon Bread, collect 5 serial codes, and submit your entry.

Detailed entry instructions will be posted on the campaign website starting at 12:00 AM on September 1.

How many types of prizes are there?

There are 9 types of campaign-exclusive sticker holders.

Three types of prizes—Prize A, Prize B, and Prize C—will be offered for each entry period, with 1,500 winners selected for each prize, for a total of 13,500 winners.

Which products are eligible?

As of the time of writing, the list of eligible products has not been released.

The campaign states that the stickers can be applied to products shipped from September 1, 2026, through November 30, 2026.

How many winners will there be?

A total of 13,500 winners.

For each entry period, 1,500 winners will be selected for each of the A, B, and C prizes.

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