Halloween-themed Pokémon merchandise titled “Pokémon Magic Hour Illusion!” will go on sale at Pokémon Centers starting September 12, 2026.

Featuring main artwork depicting a candy forest transformed by Zoroark and friends’ illusions, the lineup includes a total of 28 items, such as cake stands and plush toys.

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Pokémon “Magic Hour Illusion!” Release Overview

“Pokémon Magic Hour Illusion!,” a line of Halloween-themed original merchandise from Pokémon Center, is coming soon. In-store sales begin on September 12, 2026.

Pre-sales will begin on Pokémon Center Online at 10:00 AM on September 10. The lineup consists of 28 items, with prices ranging from 385 yen to 7,700 yen.

*Photos are for illustrative purposes only. Actual products may differ in color and design.
*All prices shown include tax.
*Release dates and prices are subject to change without notice.
*Depending on conditions at the production site, the release may be postponed or canceled if unavoidable.

Main Art for Pokémon “Magic Hour Illusion!”

The main art depicts the Candy Forest transformed by the illusions created by Zoroark and friends. The composition shows Pikachu, Mawhip, and others enjoying a candy party within it.

*Pokémon appearing in the artwork include Zoroark, Pikachu, Mahoip, Pamo, Bochi, Yabacha, Potdes, Crobat, Raichu, and Zoroa.

Pokémon “Magic Hour Illusion!” Plush Toys and Mascots

There are four types of plush toys, all dressed in Halloween costumes. There are four types of mascots and three types of dessert-themed keychain figures.

Pokémon “Magic Hour Illusion!” Kitchenware & Food

A full lineup of items for Halloween parties is available. New additions include a pumpkin-shaped mug and plate set featuring Pamo, as well as a cutlery set featuring Yabacha and Potdes.

Also available are cake stands featuring the main artwork, as well as silicone baking molds that let you make treats shaped like Pikachu, Alolan Raichu, Zoroa, and Pamo.

Pokémon “Magic Hour Illusion!” Apparel & Accessories

The apparel collection features two styles designed with Zoroa and Zoroark. The reversible hooded neck warmer is designed to give you a taste of dressing up.

Accessories include Zoroa & Zoroark earrings and studs, as well as a Crobat ring.

Pokémon “Magic Hour Illusion!” Pouch & Blanket

This pancake-style pouch, with its soft, chewy texture, features an Alola Raichu design. The blanket is reversible, with different patterns on each side.

Pokémon “Magic Hour Illusion!” Miscellaneous Goods & Stationery

The changing acrylic stands, whose designs shift depending on the viewing angle, are sure to catch your eye. Other items available include an acrylic keychain collection, clear file folders, die-cut memo pads, and assorted stickers.

Pokémon “Magic Hour Illusion!” Retailers

These items will be available at Pokémon Centers and the Pokémon Center Online. Online sales begin on September 10 at 10:00 AM, followed by in-store sales on September 12.

*Product availability and inventory levels vary by store.
*Quantities are limited; please understand if items are out of stock.
* To ensure as many people as possible can purchase items, we may limit the number of items per customer.
*Business hours may change, and stores may be temporarily closed. Please check the individual store pages on the official Pokémon Center website for details.

Frequently Asked Questions About Pokémon “Magic Hour Illusion!”

When will these items be available?

They will be available at Pokémon Center stores starting September 12, 2026. Pre-sales will begin on Pokémon Center Online at 10:00 AM on September 10.

What kinds of merchandise are available?

A total of 28 items, including plush toys, mascots, cake stands, mug and plate sets, silicone baking molds, blouses, neck warmers, accessories, and changing acrylic stands. Prices range from 385 yen to 7,700 yen.

Which Pokémon will be featured?

Zoroark, Zoroa, Pikachu, Mawhip, Pamo, Potdesu (Gansaku Form), Crobat, Alolan Raichu, and more. The main artwork depicts Pokémon enjoying a party in a forest of sweets.

Where can you buy them?

Pokémon Center and Pokémon Center Online. Availability at Pokémon Center Yokohama Satellite is undecided; it has been announced that the items may become available at a later date at Pokémon Stores, the “Pokémon Store” on Amazon.co.jp, and event venues.

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Please check the official website for details.
*Please note that the information in these articles may be outdated; we ask that you check the official website for the latest details.

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