The full lineup for “Ichiban Kuji: ‘Persona’ Series 30th ANNIVERSARY” has been revealed. It will go on sale sequentially starting November 28, 2026, at Lawson stores and bookstores, and will be available online starting December 1 at Ichiban Kuji ONLINE will also be selling these items.
This 30th-anniversary lineup spans the numbered titles from *Persona: The Legend of the Goddess* to *Persona 5: The Phantom X*.
・ In-store sales will begin sequentially starting November 28, 2026, while Ichiban Kuji ONLINE sales will start at 11:00 AM on December 1
・Price: 850 yen per play (includes 10% tax)
・ Figures of the protagonists from *Persona 3*, *4*, and *5*, as well as an Effectone recreating the Velvet Room, are now available
・The Last One Prize is a logo figure based on the 30th-anniversary illustration
“Ichiban Kuji: Persona Series 30th ANNIVERSARY” Release Overview
The full lineup for “Ichiban Kuji: Persona Series 30th ANNIVERSARY,” commemorating the 30th anniversary of the “Persona” series, has been revealed. In-store sales will begin sequentially starting November 28, 2026, at Lawson stores, bookstores, and other locations.
It features a rich lineup spanning the numbered titles from *Persona: The Legend of the Goddess* to *Persona 5: The Phantom X*.
©ATLUS. ©SEGA.
| Product Name | Ichiban Kuji “Persona” Series 30th ANNIVERSARY |
|---|---|
| Release Date | Scheduled to go on sale sequentially starting November 28, 2026 (in-store sales) |
| Online Sales | Sales scheduled to begin on December 1, 2026, at 11:00 AM Ichiban Kuji ONLINE |
| Price | 850 yen per play (includes 10% tax) |
| Retailers | Lawson / Bookstores / Hobby Shops / Ichiban Kuji Official Shop / Ichiban Kuji ONLINE, etc. |
| Double Chance Campaign Period |
Release Date – End of February 2027 |
| Official Website | Ichiban Kuji Club Product Page |
*Availability may be discontinued or release dates may vary depending on store circumstances
*Available while supplies last
*Please refrain from contacting stores directly
©ATLUS. ©SEGA.
“Persona” Series “Ichiban Kuji 30th ANNIVERSARY” Prizes
There are a total of 10 prize tiers, ranging from Prize A to Prize I, plus a “Last One” prize. Prizes B through D are from the “MASTERLISE EXPIECE” figure series, featuring the main characters from *Persona 3*, *Persona 4*, and *Persona 5* brought to life as figures.
[Prize A] Acrylic Board
A deluxe B5-sized acrylic board featuring newly drawn illustrations of the protagonists from each numbered title. 1 design available.
©ATLUS. ©SEGA.
[Prize B] Persona 3 Protagonist MASTERLISE EXPIECE
This figure brings the protagonist of Persona 3 to life, based on the 30th-anniversary character art. It comes with a Persona 3-themed base featuring the 30th-anniversary logo. 1 variant available.
©ATLUS. ©SEGA.
[Prize C] Persona 4 Protagonist MASTERLISE EXPIECE
©ATLUS. ©SEGA.
A figure of the protagonist from Persona 4, complete with a special Persona 4-themed base. 1 variant available.
©ATLUS. ©SEGA.
[Prize D] Persona 5 Protagonist MASTERLISE EXPIECE
A figure of the protagonist from *Persona 5*, complete with a special *Persona 5*-themed base. 1 variant available.
©ATLUS. ©SEGA.
[Prize E] Effectone
This Effectone features “The Poem of Everyone’s Soul,” and plays audio in sync with the opening and closing of doors and drawers. It’s an item that transforms your room into the Velvet Room. 1 type available.
©ATLUS. ©SEGA.
[Prize F] Poster Collection
These are B2-sized posters featuring key visuals and package art from each numbered title, as well as 30th-anniversary commemorative illustrations. 14 varieties in total (selection not available).
©ATLUS. ©SEGA.
[Prize G] Clear File & Sticker Set
This set includes one A4 clear file and two stickers featuring the same design, combining a 30th-anniversary illustration with a newly drawn illustration. 16 varieties available (your choice).
©ATLUS. ©SEGA.
[Prize H] Acrylic Stand
These acrylic stands feature newly drawn illustrations of the main characters from each numbered title. There are 8 varieties in total (selection cannot be specified).
©ATLUS. ©SEGA.
[Prize I] Rubber Charms
These rubber charms feature icons associated with the series and the early Personas of the protagonists from each numbered title. 16 varieties in total (your choice).
©ATLUS. ©SEGA.
[Last One Prize] PERSONA 30th THE GIGANT NAME
This is a logo figurine based on the 30th-anniversary commemorative illustration, brought to life as “THE GIGANT NAME.” It will be awarded to the person who draws the very last one.
©ATLUS. ©SEGA.
Double Chance Campaign
Enter using the campaign number printed on your lottery ticket for a chance to win a copy of “PERSONA30th THE GIGANT NAME”—the same prize as the Last One Award—in a drawing for 50 winners.
©ATLUS. ©SEGA.
| Prize A | Acrylic Board (1 design) |
|---|---|
| Prize B | Persona 3 Protagonist MASTERLISE EXPIECE (1 design) |
| Prize C | Persona 4 Protagonist MASTERLISE EXPIECE (1 design) |
| Prize D | Persona 5 Protagonist MASTERLISE EXPIECE (1 design) |
| Prize E | Effectone (1 design) |
| Prize F | Poster Collection (14 designs total; selection not available) |
| Prize G | Clear File & Sticker Set (16 varieties total; selectable) |
| Prize H | Acrylic Stand (8 varieties total; cannot be selected) |
| Prize I | Rubber Charm (16 varieties total; selectable) |
| Last One Prize | PERSONA30th THE GIGANT NAME |
| Double Chance Campaign | PERSONA30th THE GIGANT NAME (50 winners) |
*The Last One Prize is awarded to the person who draws the very last item. Check with the store for the remaining number of raffle tickets.
*The number of winners for the Double Chance Campaign is the combined total from in-store and online sales. Each person may win only once.
*Actual products may differ from the images.
*The content is subject to change without notice
Frequently Asked Questions about the “Persona” Series “Ichiban Kuji 30th ANNIVERSARY”
When is the release date, and what is the price?
In-store sales are scheduled to begin sequentially starting November 28, 2026, and with a price of 850 yen per play (including 10% tax).
Where can I buy it?
It will be available at Lawson, bookstores, hobby shops, the Ichiban Kuji Official Shop, Ichiban Kuji ONLINE, and other locations. Availability may be suspended or release dates may vary depending on individual store circumstances.
How many prize tiers are there in total?
There are 10 prize tiers, ranging from Prize A to Prize I, plus the Last One Prize, and a Double Chance Campaign will also be held.
Can I buy them online?
Sales are scheduled to begin on Ichiban Kuji ONLINE at 11:00 AM on December 1, 2026.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© ATLUS. © SEGA.
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