To commemorate the 30th anniversary of Atlus’s popular RPG series “Persona,” a collaboration campaign with the lava-grilled steak chain “Yappari Steak” will be held at 44 locations nationwide starting October 21, 2026.
In honor of Okinawa, the birthplace of Yappari Steak, the series’ protagonists have been reimagined wearing Kariyushi shirts, and the campaign will feature food and drinks inspired by in-game menus, as well as original merchandise.
・The event runs from October 21 to November 24, 2026, and is available at 44 locations nationwide
・At the four “Full Collaboration” locations, food, drinks, and merchandise recreating the in-game menu will be available
・The collaboration features newly drawn illustrations of past protagonists wearing karuyushi shirts
・You’ll receive an original coaster (8 varieties total) with each collaboration menu item
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Persona 30th Anniversary × Yappari Steak Event Overview
The Persona series, which celebrates its 30th anniversary in 2026, will feature Animate’s fair-exclusive shops and Gratte, as well as Harakado events, and more. This time, in honor of Okinawa—the birthplace of “Yappari Steak”—the protagonists from P1 through P5X have been redrawn wearing Kariyushi shirts.
©ATLUS. ©SEGA.
| Event Name | “Persona” Series 30th Anniversary × Yappari Steak Collaboration Campaign |
|---|---|
| Event Period | October 21, 2026 – November 24, 2026 First Half: October 21 – November 6 / Second Half: November 7–November 24 (Full Collaboration Menu) |
| Full Collaboration Locations (4 locations) | Kanda Branch/ Osu Maneki Neko Branch / Abeno Walk Branch / 4th Kokusai-dori Branch |
| Light Collaboration Locations (40 locations) | Serving the “30th Anniversary 3-Item Assortment Plate” and distributing coasters |
| Official Website | Special Page/Press Release |
| Official X | @yapparisteak |
*There is a 90-minute time limit from the time of entry. During busy times, you may have to wait for an extended period.
*You will be dining in the same restaurant as general customers who are not there for the collaboration.
*Children in elementary school or younger must be accompanied by a parent or guardian.
Persona 30th Anniversary × Yappari Steak Menu
The collaboration menu features a total of 19 items; food and dessert items come with flags, and drinks come with tags. At full collaboration locations, the food, dessert, and drink selections will rotate between the first and second halves of the event. All prices include tax.
©ATLUS. ©SEGA.
| [First Half] Sun-Kissed Orange Rare Steak | 3,280 yen |
|---|---|
| [First Half] Moon Mango Gelato | 1,450 yen |
| [First Half] Hearty Grilled Beef Bowl | 1,980 yen |
| [First Half] Pink Ramune Gelato | 1,450 yen |
| [First Half] Marukyu Tofu Hand-Kneaded Hamburger Steak | 2,500 yen |
| [First Half] Nanako’s Favorite Pudding | 1,450 yen |
| [Second Half] Negotiation! INTEREST Steak | 2,500 yen |
| [Second Half] Boy with Earrings-Themed Gelato | 1,450 yen |
| [Second Half] Phantom Thieves of the Heart Warning Letter Curry | 2,980 yen |
| [Second Half] Steal Back the “You” That Was Stolen! Phantom Thieves Gelato Set | 1,450 yen |
©ATLUS. ©SEGA.
| [First Half] P2 Sin: Protagonist’s Orange Juice | 950 yen |
|---|---|
| [First Half] P2 Punishment: Protagonist’s Rosehip Tea | 950 yen |
| [First Half] P3: Protagonist’s Blue Lemon & White Grape Jelly Juice | 950 yen |
| [First Half] P3P: Protagonist’s Blue Lemon & Peach Jelly Juice | 950 yen |
| [First Half] P4: Protagonist’s Passion Fruit Juice | 950 yen |
| [Second Half] P1 Protagonist’s Grape Juice | 950 yen |
| [Second Half] P5 Protagonist’s Whipped Cola | 950 yen |
| [Second Half] P5X: The Protagonist’s Red Berry Soda | 950 yen |
Light Collaboration Store-Exclusive Menu
At 40 Light Collaboration stores, the “30th Anniversary 3-Item Platter” (3,280 yen, comes with a flag), featuring a combination of Yappari Steak, Teriyaki Chicken Steak, and Pork Luncheon Meat Steak, will be available.
*Please note that the Light Collaboration menu varies by region, so please check the Yappari Steak official social media accounts for details.
*Depending on the situation on the day, order quantities may be limited, and additional orders may be declined.
*Images are for illustrative purposes only.
Persona 30th Anniversary × Yappari Steak Merchandise
Merchandise will be sold at all four full-collaboration locations. The collection features eight items depicting past protagonists wearing Kariyushi shirts. All prices include tax.
Collectible Items
Postcards, stickers, and more
| Trading Acrylic Coasters (8 Varieties Total) | Single: 990 yen / Box: 7,920 yen |
|---|---|
| Collectible Pentagonal Pin Badges (7 varieties total) | Single: 550 yen / Box: 3,850 yen |
| Collectible Acrylic Stands (8 varieties total) | Single: 880 yen / Box: 7,040 yen |
| Trading Lenticular Cards (7 Varieties Total) | Single: 770 yen / Box: 5,390 yen |
| Postcard Set | 1,100 yen |
| Acrylic Stickers (7 varieties total) | 660 yen each |
| Crystal Acrylic Sticker | 1,320 yen |
| A4 Clear File (Set of 2) | 990 yen |
*Merchandise is available for purchase only to customers who order a collaboration menu item. Purchases are made in exchange for a receipt from the food and beverage ticket machine.
*Cashless payment only.
*Advance reservations or holding items are not available.
* Purchases for resale are prohibited.
Persona 30th Anniversary × Yappari Steak Special Offer
For every collaboration menu item ordered, you will receive one random original coaster (8 varieties total). At full collaboration locations, for every 2,000 yen (tax included) spent on merchandise, you’ll receive one random paper bookmark (8 varieties total).
©ATLUS. ©SEGA.
Participating Yappari Steak Locations for the Persona 30th Anniversary Collaboration
The full collaboration is available at four locations in Tokyo, Aichi, Osaka, and Okinawa, while the light collaboration is available at 40 locations nationwide, from Okinawa to Hokkaido.
©ATLUS. ©SEGA.
| Store | 1st Cocktail Plaza Store / 7th Tomigusuku Store / Ishigaki Island Store / Chatan Mihama Store / Miyako Island Store / Makabi Store / Barclays Court Store / Sendai Ichibancho Store / Kichijoji Store / Aeon Sapporo Kuwazono Store / Kamata Store / Aeon Mall Shinrifu South Wing Store / ACROSS Mall Kasuga Store / Shiba Daimon Store / Cent Porta Chuo-cho Store / Tenmonkan Store / Aeon Town Hofu Store / Kokura-kita Store / Hiroshima Hondori Store / Mishima Store / Shizuoka Interchange Store / Yawata Honjo Store / Azumi Store / Rakushi Kaido Nakano-go Store / Atsugi Ota World Building Store / EXPRESS Tokiwa Wasada Town Store / Moriyama Store / Chiryu Ekimae Store / Kakiu Store / Monzen-nakacho Store / Yukuhashi Store / Sunny Side Mall Kokura Store / Aeon Mall Ibaraki Store / Kyoto Prefectural Government Building Store / Kyoto Sanjo Store / Aeon Mall Dainichi Store / Aeon Mall Rinku Sennan Store / Aeon Mall Imabari Shintoshi Store / Aeon Mall Itami Koyo Store / AEON Mall Niihama Store |
|---|---|
| Store List | Yappari Steak Store List |
©ATLUS. ©SEGA.
Persona 30th Anniversary × Yappari Steak FAQ
When is the event held?
October 21–November 24, 2026. The menu at Full Collaboration restaurants will change between the first half (October 21–November 6) and the second half (November 7–November 24).
What’s the difference between the full collaboration and the light collaboration?
The four full-collaboration locations (Kanda, Osu Maneki Neko, Abeno Walk, and 4th Kokusai-dori) will offer limited-edition menu items and merchandise, while the 40 light-collaboration locations will only serve the “30th Anniversary 3-Item Assortment Plate” and distribute coasters.
What are the perks?
For each collaboration menu item ordered, you’ll receive one random original coaster (8 varieties total). At Full Collaboration locations, for every 2,000 yen (tax included) spent on merchandise, you’ll receive one random paper bookmark (8 varieties total).
Can I just buy the merchandise?
No, you cannot. Only customers who order a collaboration menu item can purchase merchandise, which must be exchanged for a receipt from the ticket machine. Payment is cashless only.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© ATLUS. © SEGA.
