A limited-time pop-up shop called “PEANUTS I LIKE…”—featuring the “favorite” things of each Peanuts character created by Charles M. Schulz—is now open!
The event will be held from September 18 to October 1, 2026, at the Ichiban Plaza Event Hall in Tokyo Character Street, Tokyo Station Ichiban-gai, and at the Snoopy Town Shop Osaka Umeda. Event-exclusive merchandise, free gifts, and special decorations to brighten up Tokyo Station Ichiban-gai will be on display.
・The Snoopy Town Shop Osaka Umeda location will also host an event starting September 18
・A total of 15 event-exclusive items will be available, including clear file folders, glittery pin badges, puzzle-shaped acrylic stands, 2-way tumblers, and T-shirts
・The passageway from the Yaesu Underground Central Ticket Gate at Tokyo Station to Ichiban Plaza will feature special decorations, and limited-edition smartphone wallpapers can be downloaded via a QR code
・Four types of promotional gifts—paper shopping bags, loop towels, carabiner keychains, and face towels—will be given out based on purchase amount
・Admission tickets will be distributed at the Tokyo Station Event Hall on September 18, 19, 20, and 22
About “PEANUTS I LIKE…”
Each of the PEANUTS characters, created by Charles M. Schulz, has their own unique “likes.” Once you learn about what they love, you’ll want to cherish your own favorite things too—with this theme in mind, the limited-time shop “PEANUTS I LIKE…” is coming to Tokyo Station Ichiban-gai!
Packed with a multitude of “favorites,” this colorful and eye-catching event will be held from September 18 to October 1, 2026. It is organized by Kiddy Land, which operates the Snoopy Town Shop.
The event at Tokyo Station Ichiban Plaza runs from 10:00 a.m. to 8:30 p.m., closing at 6:00 p.m. on the final day only. The Snoopy Town Shop Osaka Umeda location is open from 10:00 a.m. to 9:00 p.m. Accepted payment methods include cash, credit cards, electronic money, and QR codes.
The venue will feature a wide selection of Snoopy Town Shop original products available for pre-release, as well as purchase bonuses exclusive to this limited-time shop.
Special Decorations at Tokyo Station Ichiban-gai
During the event period, Tokyo Station Ichiban-gai will feature special decorations themed around “PEANUTS I LIKE…” depicting Snoopy and his friends!
From the Yaesu Underground Central Ticket Gate at Tokyo Station to Ichiban Plaza, where the limited-time shop is located, the Peanuts characters will line the walls and pillars along the passageway, transforming the bustling underground area of Tokyo Station—filled with commuters and tourists—into a world of PEANUTS. Nozomi Plaza will also feature balloons and floor decorations.
Limited-Edition “PEANUTS I LIKE…” Smartphone Wallpapers
During the event period, visitors can scan the QR codes located within the special decorations to download limited-edition smartphone wallpapers available exclusively here. The wallpaper designs will change depending on the date and time; with different patterns available until 4:00 PM and after 4:00 PM during the periods from September 18–23 and September 24–30, respectively.
Additionally, on the final day, October 1, 2026, a special design available only that day will be available for download all day, making a total of five designs. The download locations are near Nozomi Plaza and Ichiban Plaza; the wallpapers available at each location will be the same.
In addition, a separate smartphone wallpaper download campaign will be held at the official PEANUTS online shop, “Okaimono SNOOPY.” The campaign runs from 12:00 PM on September 18, 2026, to 12:00 PM on October 1; wallpapers can be downloaded from 12:00 PM on September 18 at 12:00 PM through October 2 at 12:00 PM.
Event-Exclusive “PEANUTS I LIKE…” Merchandise
The event-exclusive Snoopy Town Shop original merchandise includes a total of 15 items, ranging from stationery to tableware and apparel. Prices are as follows.
| Product Name | Price (Tax Included) |
|---|---|
| A4 Clear File | 330 yen |
| A5 Clear File with Dividers | 385 yen |
| Set of 2 Art Cards | 330 yen |
| 4-layer memo pad | 440 yen |
| 3-Sticker Set | 605 yen |
| Glittery Pin Badges (3 Types) | 385 yen each |
| Magnetic Picture Frame | 660 yen |
| Puzzle-Shaped Acrylic Stand | 770 yen |
| Drawstring Pouch (S) | 550 yen |
| Drawstring Pouch (M) | 880 yen |
| 2-Way Tumbler | 2,640 yen |
| Dessert Bowl & Spoon Set | 2,200 yen |
| Omelet Rice Bowl & Fork-Spatula Set | 2,640 yen |
| T-shirt, Navy (M/L/LL) | 3,300 yen each |
| T-shirt, Burgundy (M/L/LL) | 3,300 yen each |
Stationery & Miscellaneous Goods
The selection includes standard stationery items such as A4 clear folders, A5 clear folders with dividers, a set of two art cards, and 4-layer memo pads. The 3-sticker set features three designs: Snoopy, Charlie Brown, and Lucy.
New miscellaneous goods include three types of glittery pin badges (approx. 5.7 cm in diameter), photo-frame-style magnetic frames, and 8 mm-thick puzzle-shaped acrylic stands!
Bags, Tableware, and Apparel
The drawstring pouches, perfect for carrying on the go, come in two sizes: S and M. For drinkware, a 2-way tumbler with an actual capacity of approximately 0.45L is available.
Tableware includes two types: a dessert bowl & spoon set and an omelet rice bowl & fork-spoon set. The omelet rice bowl is microwave- and dishwasher-safe, while the dessert bowl is not; and both types of spoons are not microwave-safe but are dishwasher-safe.
The apparel line features T-shirts in two colors—navy and burgundy—available in men’s sizes M, L, and LL!
For event-exclusive items, a purchase limit of two per item per transaction applies only on the first day of sale. For T-shirts, the limit is two per transaction regardless of size.
Additionally, on the first day of sale, you cannot reserve items in your shopping cart or similar. Any items you are holding while waiting in line will be processed together in a single transaction; any items not included in the transaction will be collected at the register and returned to the sales floor.
Vivid Series and Siblings Series, available for early release starting September 18
The original “PEANUTS I LIKE…” Vivid Series and Siblings Series, set to go on sale September 19 at Snoopy Town Shops nationwide, will be available for early release starting September 18 at the Tokyo Station Ichiban Plaza Event Hall and the Osaka Umeda Store.
The Vivid Series includes plush toys, mascots, bandanas, and mouse pads. The Siblings Series features everyday items such as pencil cases, placemats, mugs, and eco-bags.
PEANUTS × Failer Collaboration Handkerchief, on sale September 23
Starting September 23, three designs of the PEANUTS × Fayer collaboration handkerchiefs will be available exclusively at the Ichiban Plaza Event Hall at Tokyo Station. Each measures approximately 25 cm (W) × 25 cm (H) and is priced at 2,970 yen (tax included). On the first day of release only, customers are limited to purchasing one handkerchief per transaction.
The “Bear” design features Snoopy giving a teddy bear a big hug against a background dotted with small rosebuds. “Tanabata” features a summery pattern of bamboo and Tanabata decorations shimmering under a starry sky, while “Character Bento” is a playful design showing Snoopy and Charlie Brown as rice balls lined up next to a bento box filled with octopus-shaped sausages, rolled omelets, and fried chicken.
Please note that since Failer products are cut from a single large piece of schnippel-woven fabric, each item has a unique appearance.
Tomica “Private Detective,” available for pre-release starting September 25
The Tomica “Private Detective” will be available for early release starting September 25.
“PEANUTS I LIKE…” Giveaway
Customers who purchase PEANUTS merchandise will receive a free gift based on their total purchase amount. The start dates vary by item: paper shopping bags and loop towels will be available starting September 18; keychains with carabiners starting September 20; and face towels starting September 22.
| Promotional Item | Start Date | Eligible Purchase Amount (Tax Included) | Quantity |
|---|---|---|---|
| Paper Shopping Bag | Starting September 18 | 3,300 yen or more | First 5,000 customers |
| Loop Towel | Starting September 18 | 5,500 yen or more | First 800 customers |
| Key Chain with Carabiner | Starting September 18 | 5,500 yen or more | First 800 customers |
| Face Towel | Starting September 22 | 5,500 yen or more | First 800 customers |
One promotional item per transaction; cannot be combined with other promotions. All offers end when supplies run out.
“PEANUTS I LIKE…” Admission Tickets
Due to expected crowds, admission restrictions will be in place at the Tokyo Station Ichiban Plaza Event Hall on September 18, 19, 20, and 22. Admission tickets will be distributed starting at 9:45 a.m. near Tokyo Gashapon Street on the B1 level of Tokyo Station Ichiban-gai, and though distribution may begin earlier depending on the length of the line. The venue opens at 10:00.
Admission restrictions will be in effect at the Snoopy Town Shop Osaka Umeda on September 18, and numbered tickets will be distributed starting at 9:30 a.m. near the Rose Gallery on the first floor of the Hankyu Sanbangai North Building. The store opens at 10:00 a.m. as well.
One admission ticket is required per person. Please gather in front of the shop 5 minutes before your designated time, and you will be admitted in numerical order. If you do not arrive by your designated time, your ticket will become invalid. The entry time is only an estimate and may vary depending on conditions inside the store. If you wish to enter a second time, you must complete your purchase, exit the store, and then receive a new admission ticket. The numbered tickets do not guarantee the purchase of limited-edition items or the receipt of promotional gifts, and they will be collected at the register upon checkout.
Please note that at the Tokyo Station Event Hall, where entry is currently restricted, you must exit the store after completing your purchase; repeat purchases are not permitted. If numbered tickets continue to be distributed after opening hours, they will be handed out near the entrance to the Ichiban Plaza venue. On dates other than those listed above, numbered ticket distribution or purchase restrictions may also be implemented depending on crowd conditions.
Important Notes for Visitors to “PEANUTS I LIKE…”
At the Tokyo Station Ichiban Plaza Event Hall, due to the event, online sales and reserving items for pickup. The Osaka Umeda store will begin accepting reservations starting September 24. Sales at “Okaimono SNOOPY” are scheduled to begin at 12:00 PM on September 24.
Additionally, at the Tokyo Station Ichiban Plaza Event Hall, visitors with large suitcases may be refused entry. Photography, video recording, and live streaming of products are prohibited as they may disturb other visitors.
Product quantities are limited, and sales will end once items are sold out. Event dates, operating hours, and release dates are subject to change, so please check the official website and official X account for the latest information before visiting.
“PEANUTS I LIKE…” starts September 18!
| Event Dates | [Tokyo/Tokyo Station] September 18–October 1, 2026 [Osaka/Umeda] September 18–October 1, 2026 |
|---|---|
| Venue | [Tokyo/Tokyo Station] Tokyo Character Street Ichiban Plaza (Tokyo Station Ichibangai) [Osaka/Umeda] Snoopy Town Shop Osaka Umeda |
| Official Website | “PEANUTS I LIKE…” Special Page |
| Official X | @snoopy_jp_info |
“PEANUTS I LIKE…” Frequently Asked Questions
When will “PEANUTS I LIKE…” be held?
It will be held from September 18 to October 1, 2026. The Tokyo Station Ichiban Plaza Event Hall will be open from 10: 00 a.m. to 8:30 p.m. (until 6:00 p.m. on the final day only), and the Snoopy Town Shop Osaka Umeda location will be open from 10:00 a.m. to 9:00 p.m.
Where are the venues?
There are two venues: the Ichiban Plaza Event Hall on the B1 level of Tokyo Station Ichiban-gai’s Tokyo Character Street, and the Snoopy Town Shop Osaka Umeda Branch.
Will admission tickets be distributed?
Admission restrictions will be in place at the Tokyo Station Ichiban Plaza Event Hall on September 18, 19, 20, and 22. Admission tickets will be distributed starting at 9:45 a.m. near Tokyo Gashapon Street on the B1 level of Tokyo Station Ichiban-gai. At the Osaka Umeda store, tickets will be distributed on September 18 starting at 9:30 a.m. near the Rose Gallery on the 1st floor of the North Wing of Hankyu Sanban North Building, 1st floor, near the Rose Gallery.
Will I receive a promotional gift?
With a purchase of 3,300 yen or more (tax included), you’ll receive a paper shopping bag. With a purchase of 5,500 yen or more (tax included), you’ll receive a loop towel, a carabiner keychain, and a face towel. One gift per transaction, while supplies last.
Can I order online or reserve items?
Online orders and reservations are not available at the Tokyo Station Ichiban Plaza event venue. The Osaka Umeda store will begin accepting reservations starting September 24, and sales at Okaimono SNOOPY are scheduled to begin at 12:00 PM on September 24.
Is there a limit on the number of items I can purchase?
For event-exclusive items, purchases are limited to two of each per transaction on the first day of sale only (T-shirts are limited to two per transaction regardless of size). Fila handkerchiefs are limited to one per transaction on the first day of sale only.
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*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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