Details have been revealed for the “NPOCHAM” × Lawson campaign, “NPOCHAM CAMPAIGN!”

Starting at 7:00 a.m. on September 8, 2026, the campaign will feature three main elements: original “Puku Deco” stickers with a martial arts theme, Loppi-exclusive pre-order merchandise, and an entertainment lottery.

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Overview of the Npochamu “Lawson Campaign”

The “NPOCHAM CAMPAIGN!”—a collaboration between “NPOCHAM” and Lawson—will begin on September 8, 2026. Details have now been released for this martial arts-themed campaign, which was first announced in August.

The campaign features three main elements: original Puku Deco stickers as gifts, pre-order merchandise exclusive to Loppi and HMV&BOOKS online, and an entertainment lottery. Additionally, a repost campaign will be held.

Npochamu “Lawson” Original Puku Deco Stickers

Purchase any 3 eligible snacks to receive 1 original Puku Deco sticker. There are 5 designs in total—boxing, judo, pro wrestling, Muay Thai, and a group shot—and the stickers feature a clear finish with a plump, rounded appearance.

The promotion runs from 7:00 AM on September 8, 2026, through September 21. A total of 20 stickers are available per store on a first-come, first-served basis while supplies last.

*Limited to one sticker per type per person per store visit, up to a total of 5 stickers.
*To claim your prize, bring three eligible snacks and one Puku Deco sticker of your choice to the register.
*When you purchase eligible items, a store clerk may hand you the prize at the register.
*This promotion is valid at Lawson stores nationwide. Excludes certain stores and Natural Lawson, Lawson Store 100, and L Mini Mart are excluded.

Eligible items include 24 Meiji snacks

The eligible products are Meiji snacks, with a total lineup of 24 items. You can mix and match as you like, so choose any 3 of your favorite snacks.

*Packaging shown is for illustrative purposes only.
*Some items may not be available at all locations. Please note that items may sell out.

Npochamu “Lawson” Loppi & HMV Exclusive Pre-order Merchandise

Four types of original merchandise will be available for pre-order exclusively via Loppi and HMV&BOOKS online. The pre-order period runs from September 8 to October 13, 2026.

*Please note that the plush charm has a different pickup date and cannot be purchased together with other items.

Plush Charm

This plush charm features Npochamu and Kimimaro dressed in bear costumes. It comes with a ball chain and is approximately 13 cm tall.

Tumbler, Lunch Box, and Rug

The tumbler features the “CHAMURISUGI! FIGHTING SPORTS” logo and comes in a 370ml size with a straw. The lunch box features a “POWER CHARGE” print and has a capacity of 500ml, while the rug is a large size measuring approximately 102cm wide by 76cm long.

*Product numbers are: plush charm AW17116299, tumbler AW17116301, lunch box AW17116300, and the rug mat is AW17116302.

Npochamu “Entertainment Lottery ~CHAM QUEST~”

The “Npochamu Entertainment Lottery ~CHAM QUEST~” will go on sale starting September 8, 2026. The price is 790 yen (tax included) per play, and it will be available at Lawson and HMV.

The theme is an RPG-style world rendered in pixel art, featuring Npochamu and Kimimaro as a hero and a princess.

First-Come, First-Served Gift: Original Sticker

For every 3 purchases made in a single transaction, you’ll receive one original sticker on the spot. There are 5 designs in total, distributed at random, and limited to the first 20 stickers.

*You must make three purchases in a single transaction at the same store.
*Quantities are limited, and the promotion ends when supplies run out.
*Items are randomly selected; you cannot choose which one you receive. We cannot accept exchanges due to scratches, stains, creases, etc.
*Original stickers will be handed out at the register.

Prize Lineup (1–5)

Items 1 and 2 are the Pixel Illustration Cushion Prizes, available in two versions: Npochamu and Kimimaro. These are large cushions featuring embroidered facial expressions.

Items 3 and 4 are the Color-Changing Mug Prizes, which change their design when hot water is poured into them. Item 5 is the Original Playing Card Prize.

Prize Lineup (6–12)

Prize 6 is the Large Pins Prize, and Prize 7 is the Rubber Cord Holder Prize; both have 4 varieties each. Prizes 8–11 are the Coozie Prizes (for 350ml cans), and Prize 12 is the Lenticular Clear File Prize, where you can choose the design.

*You cannot choose the design for the Pins Prize or the Rubber Cord Holder Prize.

Last Prize and Entertainment Chance Prize

The person who draws the very last card will receive the “Pixel Illustration Light” as the Last Prize. When lit, a pixel-art image of Nopochamu appears.

For the Entertainment Chance Prize, a total of 100 winners will be selected by lottery to receive a “Cushion & Blanket.” It is designed so that when folded and stored in its cover, it becomes a cushion.

*There is a deadline for entering the Entertainment Chance Prize. Please be mindful of the deadline.
*A free Lawson WEB membership registration is required to enter the Entertainment Chance Prize.
*Product availability may vary by store, and release dates may differ. Offer ends when supplies run out.

Npochamu “Lawson” Quote-and-Post Campaign

To commemorate the campaign launch, a quote-and-post campaign will also begin on September 8, 2026. Details have not been announced as of the time of this writing.

*Details on how to enter and prize information are expected to be announced at a later date on the special campaign page.

Frequently Asked Questions About the Npochamu “Lawson Campaign”

When does the campaign run?

The giveaway of original Puku Deco stickers runs from 7:00 AM on September 8, 2026, through September 21. Pre-orders for merchandise will be accepted from September 8 through October 13, and the Entertainment Lottery will go on sale starting September 8.

How do I get the Deco Stickers?

Purchase any combination of three eligible Meiji snacks to receive one sticker. There are five types in total, with a limited quantity of 20 stickers per store on a first-come, first-served basis. Each customer is limited to one sticker of each type per store visit, up to a total of five stickers.

Where can I buy the pre-order merchandise?

They are available exclusively via Loppi kiosks at Lawson stores and on HMV&BOOKS online. The pre-order period runs from September 8 to October 13, 2026. The plush charm will be distributed on March 11, 2027, and cannot be purchased together with the other three items.

What are the price and prizes for the Entertainment Lottery?

One play costs 790 yen (tax included), and participating stores are Lawson and HMV. In addition to a total of 12 prize types—including the Pixel Illustration Cushion Prize and the Color-Changing Mug Prize—there is a Pixel Illustration Light as the “Last Prize” and an “Entertainment Chance Prize” that will be awarded to 100 winners selected by lottery.

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For details, please check the official website.
* The information in these articles may be outdated, so please check the official website for the latest details.

©KAWAISOUNI!