The “Shuichi Natori & Seiji Matoba Birthday After-Party Fair 2026” for the TV anime “Natsume’s Book of Friends,” based on the original work by Yuki Midorikawa, is here!
The event will be held from November 21 to December 20, 2026, at Animate stores nationwide and through the Animate online store. Customers who purchase or pre-order related merchandise will receive bromides (3 types total), and new fair-exclusive products will also be released by Movic.
・The event will take place at Animate stores nationwide, the Animate Online Store, and the Movic Online Store
・Receive one free bromide (3 varieties total) with the purchase or pre-order of related merchandise
・Nyanko-sensei merchandise and “Formal Ver.” merchandise from Movic will go on sale on November 21
・A character badge collection featuring Takashi Natsume, Shuichi Natori, and Seiji Matoba will also be released
Details of the “Shuichi Natori & Seiji Matoba Birthday After-Party Fair 2026”
The “Shuichi Natori & Seiji Matoba Birthday After-Party Fair 2026,” held in celebration of the birthdays of Shuichi Natori and Seiji Matoba from the TV anime “Natsume’s Book of Friends,” will take place from November 21 to December 20, 2026.
The event will take place at Animate stores nationwide, the Animate online store, and the Movic online store. During the event period, customers will receive photo cards with the purchase or pre-order of “Natsume’s Book of Friends” merchandise, and Movic will release new products specially designed for the fair.
Bonus items include 3 types of bromides
During the promotion period, customers who purchase or pre-order eligible items will receive one “bromide” (out of a total of 3 types). The lineup consists of three types: Takashi Natsume & Nyanko-sensei, Shuichi Natori, and Seiji Matoba.
Conditions for Receiving the Bonus Item
This offer applies to merchandise related to the TV anime “Natsume’s Book of Friends.” For merchandise, you will receive one bromide for every 1,100 yen (tax included) spent on purchases or pre-order deposits. For books, audio, and video products, you will receive one bromide for each item purchased or pre-ordered (a minimum purchase or pre-order deposit of 1,100 yen, tax included, is required).
| Merchandise | For every 1,100 yen (tax included) spent on purchases or pre-orders, you will receive one card |
|---|---|
| For each book, audio, or visual product | purchase or pre-order (minimum advance payment of 1,100 yen, tax included) |
Bonus items cannot be selected, and the promotion will end once supplies run out, even during the campaign period. Since advance payments cannot be made through Animate’s online store, pre-orders for products released outside the campaign period are not eligible for this promotion. Additionally, certain items—such as online lottery prizes, capsule toy machine items, Kumameito-related products, and select TCGs—are also excluded.
New Movic Fair Products Launch November 21
On November 21, 2026, the start date of the fair, Movic will release new “Natsume’s Book of Friends” merchandise. In addition to Nyanko-sensei merchandise, the lineup includes formal-style items featuring Takashi Natsume, Shuichi Natori, and Seiji Matoba, as well as a character badge collection for each character.
Nyanko-sensei Merchandise
Nyanko-sensei merchandise includes clear file folders (two designs: Popcorn and Space), acrylic stands (three designs: Dining, Walking, and Popcorn), tote bags, and a pin set!
| Product Name | Varieties | Price (Tax Included) |
|---|---|---|
| Nyanko-sensei Clear File | 2 Varieties | 440 yen each |
| Nyanko-sensei Acrylic Stands | 3 types | 1,100 yen each |
| Nyanko-sensei Tote Bags | – | 2,750 yen |
| Nyanko-sensei Pin Set | – | 1,430 yen |
Formal Version Clear Files, Acrylic Stands, and Stickers
As part of the Formal Version merchandise, clear files and acrylic stands featuring Takashi Natsume, Shuichi Natori, and Seiji Matoba are available in 3 varieties each! The sticker lineup includes 4 varieties, featuring Nyanko-sensei as well.
| Product Name | Type | Price (Tax Included) |
|---|---|---|
| Clear File (Formal Version) | 3 Types | 440 yen each |
| Acrylic Stand (Formal Version) | 3 types | 1,650 yen each |
| Sticker (Formal Version) | 4 types | 660 yen each |
Character Badge Collection
Three series are now available: “Takeshi Natsume Galore! Character Badge Collection,” “Shuichi Natori Galore! Character Badge Collection,” and “Seiji Matoba Galore! Character Badge Collection”! Each series consists of 6 varieties, and pre-orders are accepted by the box.
| Product Name | Variety | Price (Tax Included) |
|---|---|---|
| Full of Takashi Natsume! Character Badge Collection | 6 varieties total | 440 yen per pack 2,640 yen per box |
| Full of Shuichi Natori! Character Badge Collection | 6 varieties total | 440 yen per pack 2,640 yen per box |
| Full of Shizuji Matoba! Character Badge Collection | 6 varieties total | 440 yen per pack 2,640 yen per box |
Each box contains 6 packs, but you may not be able to collect all varieties in a single box.
The “Shuichi Natori & Seiji Matoba Birthday After-Party Fair 2026” starts on November 21!
| Event Dates | November 21–December 20, 2026 |
|---|---|
| Venue | [In-Store] Animate stores nationwide [Online] Animate Online Store [Online] Movic Online Store |
| Official Website | Animate Fair Page Animate Online Store Fair New Products Page TV Anime “Natsume’s Book of Friends” Official Website |
| Official X | @NatsumeYujincho |
Frequently Asked Questions for the “Shuichi Natori & Seiji Matoba Birthday After-Party Fair 2026”
When is the fair being held?
It will be held from November 21 to December 20, 2026.
Where is it being held?
It will be held at Animate stores nationwide, the Animate Online Store, and the Movic Online Store.
What are the conditions for receiving the bonus item?
For every 1,100 yen (tax included) spent on purchases or pre-orders of merchandise related to the TV anime “Natsume’s Book of Friends,” and for every single book, audio, or visual product purchased or pre-ordered (a minimum of 1,100 yen, tax included, is required), you will receive one bromide (3 varieties total).
Can I choose which promotional bromide I receive?
You cannot choose the promotional item. The offer ends when supplies run out, even during the campaign period.
When will the new merchandise for this fair be released?
New Movic products are scheduled for release on November 21, 2026.
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
Please check the official website for details.
*Please note that the information in this article may be out of date; we kindly ask that you verify the details on the official website.
© Yuki Midorikawa, Hakusensha / “Natsume’s Book of Friends” Production Committee
